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The Content Marketing Explosion [infographic] 
TweetContent marketing is on the rise and many people say that “content is king”. It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. The people at Bluegrass made this infographic illustrating how content marketing is gaining a foothold and how it is u
af Anne Herngaard (tags: branding coca cola content content marketing google infographic marketing quality content social media visual content )
How Will Timeline Work on Facebook Pages?
TweetAs Facebook Timeline has been rolled out for individual profiles, there has been much talk about whether Timeline will also be a reality for brand Pages and when this will happen. Usually whenever new features have been rolled out for Profiles, this will eventually also be adapted to Pages, as they are of course similar in many ways. According to Facebook (via Mashable), Timeline for Pages wi
af Anne Herngaard (tags: brand page community management company page design changes facebook timeline )
How Can Brands Manage Facebook Comment Overload
TweetRecent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. These comments can obviously be both positive and negative and can suddenly spring up in quantities if your update has a viral potential. A lot of brands on Facebook, like Coca-Cola or Disney, have a v
af Charu Dwivedi (tags: comment guidlines community guidelines community management community management tools community manager facebook moderation on facebook page tips )
Social Design for Social Success
TweetDid you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. This blog post explains what social design means for your brand?s social med
af Sara Hansson (tags: brand identity community community management conversation engagement facebook facebook applications identity interaction marketing marketing & communication social apps social design social media tips )
How Social Media Can Work Wonders For Banks
Tweet(R)evolution, is a series that connects you to the people, trends, and ideas defining the future of business, culture, and media. It features head honchos, who share their experiences and stories related to social media in their interview with Brian Solis. Currently the series is in its second season. A recent episode of Revolution, which I found especially interesting, is with Bianca Buckrid
af Jonas Klit Nielsen (tags: best practise cases internal social media teams social media engagement social media for banks suntrust )
How Air China Used Facebook Check-Ins for Their New Campaign
TweetWhile surfing through the net, I found an interesting campaign by Air China, using Facebook?s check-ins. Facebook places is one of the most neglected marketing channels and here it has been very effectively used. The airline wanted to raise awareness among customers in Sweden about the fact that they flew to countries all over Asia and not just to China itself and still emerge as winners in S
af Charu Dwivedi (tags: air china best practise cases facebook app facebook check-ins stockholm )
What ?Search Plus Your World? Means for your Google Ranking
TweetGuest blog post written by Neeral Bhatt, who works as an SEO specialist for Orchidbox London. She is especially interested in online communities and social media. You can find her on Linkedin. As mentioned in last week’s post on Mindjumpers Blog, Search Plus Your World is currently the biggest talking point in the online marketing community. In this post, I will talk about how you c
af admin (tags: google google+ google+'s official brand pages guest post search plus your world )
Global Social Media Adoption In 2011 [White Paper]
TweetIn January 2012, a report called ?Global Social Media Adoption In 2011? was published by Forrester. This report uses Forrester?s Social Technographics groupings to show how people around the world use social media. Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation
af Jonas Klit Nielsen (tags: forrester global social media report research-study social media adoption social media behaviors around the world )
The Sharing Avalanche [Infographic]
TweetSocial sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand?s visibility. Some even say if it doesn?t share, it isn?t there! On our blog, we have already written about an infographic that talks about content sharing trends for the last 5 years and a study on content sharing pattern, but this
af Charu Dwivedi (tags: content sharing content sharing pattern facebook google infographic social media social media and brands twitter )
Facebook Launches Open Graph Apps
TweetAt a press event yesterday, Facebook announced that they will go ahead with the extension of the Open Graph. This entails that 60 social apps are going live on Facebook, including Foursquare, Airbnb, eBay, Runkeeper and TripAdvisor among others. The apps are part of Facebook?s Open Graph revamp already unveiled at F8 September last year. Actions and gestures were expected to be the next tool
af Anne Herngaard (tags: add social apps apps facebook facebook launch open graph open graph explained social apps spotify ticker timeline )
SOPA: Can an Intelligent Government Make Such Poor Decisions?
TweetSOPA and PIPA are making headlines worldwide. A lot of websites are closed or gone dark as a protest against SOPA bill introduced in Senate. The New York Times even calls it the great ?Firewall of US?. But the question is how does it affect us? A quick look at SOPA: Gives the government the right to unilaterally censor foreign websites. Gives copyright holders the right to issue econo
af Jonas Klit Nielsen (tags: foreign websites news social media sopa stop online piracy act )
Social Media Stats [Infographic]
Tweet2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. It is pretty impressive to see that Facebook has grown to more than 800 million active users
af Charu Dwivedi (tags: facebook users infographic linkedin mobile platforms social media social media 2011 social media predictions 2012 twitter )
Who Should Own Social Media?
TweetOnce companies dive into the social media pool, there are some important nitty gritties that demand a lot of attention. One of them is which department should own social media? Is social media messaging, monitoring and responding a part of marketing and communication teams or is there a need for cross department integration? At this moment, companies are still testing waters. But 5 years from
af Charu Dwivedi (tags: departments with organisation edelman interview matthew harrington pr social media social media pr )
Google Unveils Search Plus Your World
TweetSearch and Google are almost synonymous for all of us now. But with new Google+ features just launched, it just gets better and better! Finally, search has completely been integrated into the Google+ ?s gamut of services with the launch of three new features. If you just sign in your Google+ account it is easy to search for anyone and anything. The new features : As an extension of soci
af Charu Dwivedi (tags: google google+ search search plus your world toggle )
The State of Social Media Marketing? Annual Survey Report
TweetRecently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012.This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one ? the challenges. I have been going through the report
af Jonas Klit Nielsen (tags: awarness inc challenges 2012 monitoring platform research-study social media social media platform social media resources survery )
The State of Social Media In The UK
TweetBeginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future. I feel, these statistics can help you figure out which network has the
af Charu Dwivedi (tags: demographics england facebook linkedin research-study social media social media 2012 social media statistics stats twitter uk )
Social Media For YOUR Learning
TweetThis is a guest post written by Tom Preskett. Tom works as a Learning Technologist for London Center for Leadership in Learning, Institute of Education in London, England where he facilitates the use of learning technologies. He has a special interest in using social media for learning and blogs. You can read his thoughts on his blog called Learning Technology Learning. We are learning a
af admin (tags: guest post learning tools social media for learning social media tools )
New Report on Social Media Management From Altimeter? Reading it Will Save Your Company?s Money!
Tweet“Like a disease, social media proliferation will leave companies crippled ? unless they develop a strategy to manage now. Some companies have opened a virtual Pandora?s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts ? a number that will only grow.” The above lines are from the executive summary in a new re
af Jonas Klit Nielsen (tags: altimeter group jeremiah owyang jonas klit nielsen research-study social media social media for brands social media report strategy for brands )
Social Interview: An Innovative Recruitment Campaign
Tweet We have come across a lot of innovative campaigns and written about an infographic on how recruiters look at social media profiles and Google you before interviews or after speaking to you. There is no doubt that recruitment is changing and that social media is starting to play a much bigger part for both employees and employers. It?s also great to see companies embrace it in such an open
af Charu Dwivedi (tags: best practise cases case study social media for recruitment )
Are You Transforming Your Business or Creating Creative Noise on Social Media? [Model]
TweetThis post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. For daily insights you can follow Jonas on Twitter (@k
af Jonas Klit Nielsen (tags: executive series jonas klit nielsen social media strategy )
How Social Media Has Changed Public Relations For Brands
TweetSocial media has no doubt changed the way brands communicate with customers and how they prefer to be seen and heard. In an attempt to increase their visibility and speak to their influencers, every organization engages in active Public Relations, which has naturally been affected by the boom in social media. In the following post, I will highlight the changes brought about by social media in
af Charu Dwivedi (tags: bloggers outreach blogs communities facebook online influencers public relations social media pr social media pr twitter )
Popular Blog Posts From 2011 ? and Welcome 2012!
TweetSaying goodbye to 2011 and embracing 2012 with open arms, it has been a year where social media has reached new heights as well as we have gained some and lost some. With the year closing in, we think it’s time to make a recap with some of the most popular posts from our blog during 2011. We have already written about the top 3 events in social media in 2011, but here you can then get a
af Charu Dwivedi (tags: recap social media social media 2011 )
The Top 3 ?Big Ones? in Social Media 2011
TweetClosing in on the end of 2011, I have listed the three big ?events? that in my opinion have lead to important development within the field of social media. My original idea was to list five, but I?m having a hard time thinking of others that are in the same league as the below mentioned. But please do share if you can list number four and five. My top 3 follows here (and is listed in no parti
af Jonas Klit Nielsen (tags: facebook f8 google jonas klit nielsen social media social media 2011 steve jobs )
Community Manager: To Be Or Not To Be!
TweetCommunity Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Not only should these people shape the discussions, moderate and respond on behalf of the brand, but also adapt to the personality o
af Charu Dwivedi (tags: community management tips community manager community memebers fans monitor respond roi social media tips )
Combining UX With Your Social Media Profiles
Tweet Guest blog post written by Samantha Peters, a graduate student of journalism and communication at University of Oregon. Samantha is passionate about social media, blogging and other areas of online communication. Content and communication are essential parts of creating a social media presence for brands. One of the first steps in this process is to spread the word and be seen within
af admin (tags: facebook guest post social media social media profiles for brands social networking tumblr twitter )
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