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Examples of Using Social Media for Innovation 
One starting place for determining how to use social media to add value to your innovation efforts is to look at what you hope to achieve. This list can give you some inspiration for developing objectives for your use of social media: ? Psion, a maker of rugged mobile computers, gets better access to and interaction with their stakeholders through their IngenuityWorking.com community. SAP gets sim
af Stefan Lindegaard (tags: 15inno )
Open Innovation in Italy ? As Bad as It Gets?
First, I have to confess that I am a bit skeptical towards Italian business and innovation capabilities beyond high-end clothing and accessories due to several disappointments in the past. It does not help when I look into Telecom Italia and their initiatives on (open) innovation. My first encounter was @NextInnovation, a Twitter account for Next Open Innovation, an open innovation initiative by T
af Stefan Lindegaard (tags: 15inno )
Can Asia Beat the Western World on Innovation?
My recent blog post, Are Asians Capable of Innovation?, generated lots of comments on my blog and on various LinkedIn groups. A recent comment from Rudolf Kutina went like this (slightly edited): ?What you see today is “Just follow the money” strategy, but in 10 years Asians well beat us on innovation and in 20 years they will teach us innovation methodologies. The main reason is that
af Stefan Lindegaard (tags: 15inno )
Social Media and Personal / Team Branding for Innovators
In my humble opinion, the use of social media and personal branding techniques is a low-hanging fruit for corporate innovators and entrepreneurs. Nevertheless, there is not yet much activity on this. Why do I believe that the use of social media and personal / team branding techniques is important for innovators? Because more than ever, corporate innovators and entrepreneurs need to build strong b
af Stefan Lindegaard (tags: 15inno )
5 Ways to Get Better Innovation With Less Money
A few years back, many companies would simply try to buy their way to innovation success by hiring more people and starting more projects as they were given more money. Things have changed. Corporate innovation units have let go of people and they have scaled down on projects (size as well as number) because they are given less money. This raises a big question. How can we get better innovation wi
af Stefan Lindegaard (tags: 15inno )
Innovation Update ? two jobs, a conference and a book
Here you get some updates on the innovation front. Lego and NineSigma have two attractive job openings. They are international jobs based in Denmark. You can read further here: ? Senior Manager, Open Innovation at Lego ? Senior Sales and Business Development Manager at NineSigma In their 6th year, The Front End of Innovation Europe conference in Zurich on Feb 27-29 continues to be a great place to
af Stefan Lindegaard (tags: 15inno )
Communication is Key to Successful Open Innovation
Here are three reasons why communication is a key element if you want to succeed with open innovation. ? ?We are in the matchmaking business.? This quote came from Chris Thoen, P&G during his presentation at the recent CoDev conference. Chris also stated that one of the key objectives of open innovation is to become the preferred partner of choice. As with any kind of matchmaking, we strive to
af Stefan Lindegaard (tags: 15inno communication elevator pitch p&g )
You Always Have to Sell Innovation!
As an innovation leader or intrapreneur, you always have something to sell. In the end it is a product or a service, but during the development of a revenue-generator, you have to sell a vision to internal and external stakeholders. You communicate that vision by: ? Developing a value proposition that can be adapted for various stakeholders, and then ? Capturing the very essence of the value p
af Stefan Lindegaard (tags: elevator pitch innovation intrapreneurship open innovation value proposition values )
Lego?s Open Innovation Strategy
NOTE: Check links on Lego’s open innovation efforts at the end of this post Would you like to help define Lego?s open innovation strategy? Would you like to help build a culture at Lego where open innovation becomes an integrated part of doing business? Then you should apply for this job: Senior Manager Open Innovation at Lego Your mission will be to support Lego?s growth ambition by establi
af Stefan Lindegaard (tags: 15inno )
Making Open Innovation Work ? Singapore, Sao Paulo and Beijing
I will be hosting 3 innovation sessions in Singapore, Sao Paulo and Beijing in the coming months. You can read more about the sessions below or on these links: Singapore, January 20 Sao Paulo, March 9 Beijing, March 20 Let me know if you would like to work together on having such a session in your region. Making Open Innovation Work - Innovation Insights by Stefan Lindegaard Many companies are mov
af Stefan Lindegaard (tags: 15inno )
Branding with Books for Consultants, Entrepreneurs and Corporate Innovators
Question: What do consultants, entrepreneurs and even corporate innovators have in common? Answer: They need to brand, promote themselves and their businesses. I was recently asked about the business effects of my new book, Making Open Innovation Work, which was published in October. A book is a great way to brand and promote yourself and your business, but things are changing fast. First, I want
af Stefan Lindegaard (tags: 15inno )
Trust or Mistrust: What Should Be Key Mindset for Open Innovation?
Two months ago, I would never have raised this question. I would be all in for trust to be the key mindset needed when you engage in open innovation. Being a Dane/Nordic, I prefer to trust others and I expect people to play hard, but fair when it comes to business. But, and this is a big but, other people might have a different view and approach to life as well as business. They want to win no mat
af Stefan Lindegaard (tags: 15inno )
80% of Innovation Projects Fail ? What Should We Do?
I had a recent discussion with a corporate innovation leader who would like to raise their innovation success rate. A staggering 80% of their projects fail. This sounds high, but I think this is very common for many companies and industries. Whether it is common or not, the innovation failure rate is still too high and companies definitely have room for improvement. Let?s have a discussion on how
af Stefan Lindegaard (tags: 15inno )
Open Innovation and Telecom
I am working on a longer article on open innovation initiatives in the telecom industry and as part of my research I want to share some links I found on companies doing interesting things. Perhaps you can add other relevant articles or links that I have missed out on? I have focused on corporate websites and articles related to corporate initiatives, but you can also find some more general links a
af Stefan Lindegaard (tags: 15inno )
Best Practices Are Stupid ? A Great Book on Innovation
So many books, so little time. I think we all know this when it comes to reading ? and reviewing ? books. This was also my case when I got, Best Practices Are Stupid ? 40 Ways to Out-Innovate the Competition, the new book by Stephen Shapiro a few months back. I am glad I picked up this book. I used to read lots of innovation books, but I stopped a few years back as I find more value in blog posts
af Stefan Lindegaard (tags: 15inno )
How to Use Yammer to Drive Innovation
Many companies use Yammer to drive innovation and especially idea generation / development within their company. They often learn that it is fairly easy to recruit people for the Yammer platform which lets employees share and connect with coworkers in a private, secure enterprise social network. It is, however, much more difficult to keep the users engaged over time. So what kind of engagement dri
af Stefan Lindegaard (tags: 15inno )
Are Asians Capable of Innovation?
Of course they are, but innovation in Asia is different than what we see in the more mature (on innovation management) Western parts of the world. I recently read a great book, Leading Innovasian ? Embedding Innovation Culture in Malaysian Organizations, and I liked the perspectives on Asian innovation given by Azim Pawanchik and Dr. Suraya Sulaiman from Alpha Catalyst Consulting. I got their perm
af Stefan Lindegaard (tags: 15inno )
First Mover or Fast Follower in the Age of Open Innovation
I think we need to revisit an old discussion again. What is the best approach for innovation: first mover or fast follower? Wikipedia tells us that sometimes first-movers are rewarded with huge profit margins and a monopoly-like status. On the other hand, being a first mover might also come with disadvantages such as ?free-rider affects, resolution of technological or market uncertainty, shifts in
af Stefan Lindegaard (tags: 15inno )
Top 5 Countries for Open Innovation in Asia
Where is the place to go to if you want to be on the forefront of open innovation in Asia? Well, that place does not exist. OK, but what are the top 5 countries to look out for if you are interested in open innovation in Asia? This is a tough call as there is not that much open innovation activity in Asia. However, here you get my picks based on my insights and interactions in this region. It is a
af Stefan Lindegaard (tags: 15inno )
How Do We Get Smarter on Innovation?
I wonder how the innovation community ? corporate people, consultants, academics and others ? can get smarter on innovation. In particular, I wonder whether we still need books and whether it is still worth the effort for authors to write them given the low book sales due to the insanely high number of books being published. There must be better ways to share insights and knowledge. Here are some
af Stefan Lindegaard (tags: 15inno )
How to Engage People on Yammer ? 10 Great Reads
A preparation for a client session, I am looking into ways of engaging people on the Yammer platform. If you have not heard of Yammer before, this is a solution that lets employees share and connect with coworkers in a private, secure enterprise social network. I found lots of great insights that I want to share with you. Many of the articles were found on the Yammer blog, which has tons of great
af Stefan Lindegaard (tags: 15inno )
Reflections on Intellectual Property and Open Innovation
Intellectual property rights used to be the key topic at open innovation conferences a few years back. Although still an important topic, this is no longer the case as companies mature on open innovation and find ways to solve these issues. This development led me to downplay the significance of IPR when it comes to open innovation. Maybe I went a bit too far on this. I am reflecting on this after
af Stefan Lindegaard (tags: 15inno )
How to Use Social Media for Innovation ? 11 Great Reads
As I researching for my next book, which focuses on the intersection of open innovation and social media, I want to share some of blog posts and articles that I find interesting. There were many good insights and I have inserted snippets for each read to give you an idea on what to expect. I am sure you can find lots of inspiration here! Please leave a comment if you can share other good reads or
af Stefan Lindegaard (tags: 15inno )
Vestas: A Case Study on Social Media Use for Innovation Efforts
This is the first in a series of short case studies in which I look at how global companies use social media tools and services for their (open) innovation efforts. These are quick-and-dirty case studies, but I do hope they can start discussions and perhaps inspire others on the use of social media tools and services for innovation. The first company is Vestas Wind Systems, a Danish manufacturer,
af Stefan Lindegaard (tags: 15inno )
Using Social Media to Connect the Dots: BASF, PepsiCo and Telefonica/O2
I argue that the knowledge and input needed to make innovation happen is already available. Much resides within the corporate walls and even more can be found externally. If we accept this, the key challenge is to know what you are looking for and once this is known another key challenge is to connect the dots. The first challenge relates to strategy and processes. This is difficult. The second ch
af Stefan Lindegaard (tags: 15inno )
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