De seneste posts fra danske RSS feeds og weblogs på Overskrift.dk om tag'et click http://www.overskrift.dk Tue, 08 May 2012 11:02:10 +0100 FeedCreator 1.7.2 http://www.overskrift.dk/images/overskrift.gif http://www.overskrift.dk Overskrift.dk http://blogs.law.harvard.edu/tech/rss 60 http://www.gratis-sjov.dk/index.php/monkey-go-happy-5/ Description The massively popular Monkey GO Happy game is back again and another Monkey joined the team! Solve puzzles, shoot stuff and more! Instructions Use your mouse to click on objects and locations on the screen. Make the MONKEYS GO HAPPY! admin Gratis-sjov.dk Tue, 08 May 2012 04:02:45 +0100 http://wordpress-viden.dk/the-best-pay-per-click-management-virksomheder-klassificeret-i-det-forenede-kongerige-ved-topseos-co-uk-for-maj-2012/ In_Traffic (? få mere trafik ?) siger: Den bedste søgemaskineoptimering værktøj derude http://t.co/o4yih0Vv~~V ekstrem kraftfuld plugin til # Joomla # WordPress og # Drupal # TeamFollowWack # TFB The Best Pay Per Click Management Virksomheder Klassificeret i Det Forenede Kongerige ved topseos.co.uk for maj 2012 http://www.prweb.com/releases/2012/5/prweb9462348.htm (PRWEB) 1 maj 2012 Den uafhængige myndighed på Søg leverandører i Storbritannien, topseos.co.uk, har udgivet deres liste over de 30 bedste pay per click forvaltningsorganer for maj måned 2012. Hver af de virksomheder, fremhævede i listen over de største PPC forvaltningsorganer er blevet sat igennem en streng evaluering, der dykker i forskellige aspekter af succesfulde PPC management services. Et sæt af evalueringskriterier, mindst tre kundereferencer, og erhvervets forskellige ressourcer bruges til at gennemgå og sammenligne de topbureauer at oprette en liste af de bedste. Virksomheder bruger denne liste til at forbinde med de bedste leverandører for at finde den bedst egnede PPC administrationsselskab for at opfylde deres behov. Jeev Trika, Managing Partner i topseos.co.uk (http://www.topseos.co.uk/), har udtalt, at evalueringsprocessen for både myndigheder og softwareværktøjer er omhyggelig. Vi review styrker, svagheder og konkurrencefordele. 1.?? Destilleret 2.?? Jellyfish 3.?? Klik Consult 4.?? søgemaskineoptimering.co.uk 5.?? Adrac Ltd 6.?? søgemaskineoptimering Positive Limited 7.?? MediaCo 8.?? 1UK.Com Ltd 9.?? 11 ud af 10 10.?? bigmouthmedia 11.?? hoppe højere 12.?? Broadplace Advertising Ltd 13.?? Red Ant 14.?? Web-optimeringsfunktion 15.?? Ikroh søgemaskineoptimering 16.?? bare Søg 17.?? MediaBUG 18.?? Moo Marketing 19.?? refreshedmedia 20.?? status Media Plc 21.?? søg 22.?? Optimal Internet Limited 23.?? Top holdning 24.?? søgemaskineoptimering Advisors 25.?? Guava 26.?? White Hat Media 27.?? AccuraCast Limited 28.?? Adeo Group 29.?? SearchLatitude.com 30.?? Intergage Ltd Evalueringen proces, der bruges til at måle effektiviteten af ??hver pay per click agenturet identificerer som PPC-administrationsselskaber er i stand til at opnå resultater og opfylde de forventninger til deres kunder. Virksomheder, som er identificeret, er inkluderet i en liste over de bedste pay per click leverandører i Det Forenede Kongerige, som har erfaring i at yde en højere grad af service og en historie om succes for deres kunder. Vores forskergruppe har også sammen med tre eller flere kunder i hvert selskab, der er blevet evalueret og har testet den faktiske resultater og effektiviteten af ??hvert PPC tjeneste. Forskellige generelle og specifikke spørgsmål, der stilles for hver virksomhed, var:  ?? Hvilken type af behovsanalyser blev foretaget, før arbejdet påbegyndes?  ?? Hvilken type af ROI blev du forudse, hvad blev der opnået, og i hvilken tidsramme?  ?? Hvad ville være tre ting, du vil ændre om din oplevelse?  ?? Hvad var din samlede investering?  ?? Vurder din samlede oplevelse (en gennem ti, ti er det højeste).  ?? Hvordan din ppc kampagne overvåges aktivt, og hvordan de budjusteringer lavet?  ?? Hvordan var dine klikfrekvenser forbedres?  ?? Hvilke teknikker blev anvendt til at sænke omkostningerne pr konvertering?  ?? Er PPC-kampagnen rapporterer nyttig og nem at forstå?  ?? Af hvad% har du forøget dit PPC budget og over, hvad tid? OM topseos.com topseos.com er en velkendt uafhængig myndighed Søg leverandører. Etableret i 2002, målet for topseos.com er at anerkende og rangordne de personer eller virksomheder, der leverer de bedste online marketing services over hele verden. Et specialiseret team af forskere undersøge tusindvis af ansøgere, hver måned, der søger at blive rangeret som en top internet marketing udbyder af den uafhængige myndighed. Dette websted, der besøges dagligt af tusindvis af besøgende over hele verden leder efter den bedste service til rådighed. Webstedet giver også forskellige former for faciliteter, bortset fra de uafhængige ranglister, som giver nyttig information til kunder og udbydere af online markedsføring. Pay Per Click Administrationsselskaber i Det Forenede Kongerige interesseret i at søge om evaluering og placeringerne service kan du besøge: http://www.topseos.co.uk/rankings/search-engine-marketing-agencies/apply-for-ranking Hvis du vil vide mere om den bedste PPC Virksomheder i Det Forenede Kongerige maj 2012 besøg: http://www.topseos.co.uk/rankings-of-best-pay-per-click-management-companies~~V                                                                              - Læs mere om søgemaskineoptimering i dag! WPEkspert Wordpress Viden Sun, 06 May 2012 23:14:45 +0100 http://sfmedier.dk/ugenssorte-ugens-sorte-far-uge14/ Vi er klar med Uge 14 – de sange som er udgivet mellem d. 2.-8. April 2012. Husk at sangene er bragt i den rækkefølge som de er udgivet – dvs. at den sang som er udgivet først på ugen, står højere op på listen, end den sang som er udgivet i weekenden.  Enjoy!   #Uge14 [...] HasanSlow Sorte Får Medier Thu, 03 May 2012 08:00:40 +0100 http://www.trendsonline.dk/2012/05/01/podcast-80-interview-med-soren-halskov-nissen-click-a-taxi/ Den danske startup Click A Taxi har ambitioner om at blive verdens største taxibestillingsplatform på meget kort tid. Med en agressiv udrulningsstrategi skal taxi-app’en fungerer i hele Norden, Vesteuropa og USA i 2012 – og senere følger Sydafrika, Østeuropa, Asien og Australien. CEO og stifter af Click A Taxi – Søren Halskov Nissen – er i år blevet udnævnt af Berlingske Business til at være en af de 100 store talenter med potentiale til at blive fremtidens stjerner i dansk erhvervsliv. Og her på trendsonline.dk har du nu muligheden for at få et sjældent indblik i hvordan den spændende iværksætter tænker og hvordan han med sit team vil erobre verdensmarkedet med Click A Taxi. På smartphonen er Click A Taxi en ekstrem simpel app med kun få funktioner. Men når man kigger ned i motorrummet er det et imponerende og omfattende setup, hvor 12 medarbejdere i København og et internationalt callcenter i Rumænien sørger for at levere din taxi til tiden. Idéen til app’en opstod, fordi Søren Halskov Nissen, som forretningsrejsende i hele verden, var afhængig af hurtig og nem taxi-booking, men han oplevede altid, at det var irriterende at skulle bruge tid på at finde nummeret på det lokale taxiselskab. Så derfor lavede han Click A Taxi. Tilsyneladende var han ikke den eneste med det behov idet over 60.000 nu har downloadet app’en. Som det første medie har Trendsonline.dk fået æren af at lave et podcast-interview med Søren Halskov Nissen. Nicolai Danmark Johannesen mødte Søren i Click A Taxi?s ydmyge erhvervslokaler på Nørrebro i København, hvor vi fik lov til at kigge ind i motorrummet til en snak om strategier, forretningsmodeller, eksekvering, produktudvikling og PR-strategier. Hør bl.a. om: - Hvordan får man ansat de dygtigste folk, når lønnen er lort og arbejdstimerne fordobles? - Hvordan Click A Taxi håndterer pressestrategien, og hvordan det lykkes at få Lars Løkke Rasmussen til at kommentere på app’en ifm. et PR-stunt. - Hvorfor Click A Taxi havde succes med at lancere app?en på et launch-party? - Hvorfor man ikke skal være fedtet med ejerskabs-procenterne, når man leder efter co-founders? - Hvad gør man, når de vigtigste samarbejdspartnere (taxiselskaberne) boycotter dig lige efter launch? - Hvordan lancerer man en app med et minimalt marketingbudget? - Hvilke fejl man ikke skal begå, når man skal søge kapital? Lyt til dette interview, der er nummer to fra vores nye redaktør i København. Rigtig god fornøjelse. Interview med Søren Halskov Nissen – Click A Taxi. Daniel Laursen Trendsonline.dk Tue, 01 May 2012 23:10:10 +0100 http://www.snyk.dk/nyheder/en-uge-med-digital-kunst-og-musik-i-helsing%C3%B8r Mandag den 30. april åbner Click Festival i Helsingør for et omfattende, internationalt program for ny, elektronisk musik og kunst. Wundergrund er med til at præsentere festivalens afslutningsprogram lørdag 5. maj, hvor man blandt andet kan opleve den pladeaktuelle elektroniske musiker Heidi Mortenson. Sandra Boss SNYK Mon, 30 Apr 2012 09:03:27 +0100 http://feedproxy.google.com/~r/ArticleSnatch/~3/WP3zqQdIX_8/3857886 Search engine optimization seeks to enable business to increase their visibility and therefore, increase their business profits. By customizing your content to suit the search keywords that are used by their target audiences, websites can realize the benefits of it. This article provides more information about search engine optimization and how it can be used. Make sure you close every title tag properly, for example (). Not doing so leaves your title tag undetected by most search engines. This means that any strategically placed keywords you have implemented will go unnoticed by the search engines, and you won't get the added benefits of having them there. Once your site is up and running, exchange your links with reputable web sites. Lo ...click here ArticleSnatch Article Directory - Fresh Articles Tue, 24 Apr 2012 15:09:51 +0100 http://www.gratis-sjov.dk/index.php/quick-cave/ Description You have 60 seconds to escape a crumbling cave! Click as fast as you can! Instructions Click as fast as you can! admin Gratis-sjov.dk Tue, 24 Apr 2012 02:02:31 +0100 http://www.gratis-sjov.dk/index.php/lino-in-christmas/ Description Help Lino to go back to his home in christmas. Instructions admin Gratis-sjov.dk Fri, 20 Apr 2012 00:00:43 +0100 http://sfmedier.dk/grimemusikvideo-black-toros-click-giver-dig-mundkurv-pa/ Ny musikvideo fra Black Toros Click. Sangen hedder “Mundkurv” og er produceret af Sultan. Musikvideoen er klippet og redigeret af Benny Jamz. Watch it: SorteFårMedier Sorte Får Medier Thu, 19 Apr 2012 14:27:56 +0100 http://feedproxy.google.com/~r/WebimaxSEOBlog/~3/q-nRR7la-yo/planning-the-best-ppc-campaign-with-the-latest-ad-network-stats TweetMany business owners who are new to the world of online marketing often consider pay per click as their main channel of advertisement. As what is essentially the internet’s oldest form of direct marketing, PPC ads continue to be one of the most prevalent methods of inorganic link building. It certainly doesn’t hurt that every search engine website displays its own custom PPC ads on every SERP it shows. Although PPC usage remains constant across the web, the prominence of this popular marketing method is not even across all ad networks. Recent reports indicate that paid search activity is up year after year yet still dwindling in some markets. According to an article from Search Engine Land, the first quarter of 2012 saw a 15% increase in PPC campaign activity for American companies. At the same time, Google’s cost-per-click rates have been following a downward trend that continues its decline from 2011. While Google’s CPCs are down another 5% from last year, the Yahoo-Bing adCenter network is up by nearly 20%. Google is quick to defend its low CPCs as not being indicative of the overall health of their company, but many SEO industry analysts are quick to claim otherwise. The Cause of Google’s CPC Decline Although the declining popularity of AdWords may make some business owners question their PPC relevance, the fact is there’s no concrete reason to doubt the effectiveness of a Google ad. Even though Microsoft continues to push its own search engine along with its advertising partnership with Yahoo, Google still remains at the top of its game when it comes to user activity – especially on mobile platforms. Some SEO experts have seen the company’s recent CPC decline as being a result of businesses trying to go where the competition isn’t. adCenter, being a relatively newer PPC network than Google AdWords, has a greater draw to it due to the relative lack of market saturation. This isn’t to say that Bing’s PPC results will yield dramatically better results than those ads hosted on Google’s SERPs. Rather, the chance of securing better conversion rates when using adCenter is slightly higher for certain search terms. Of course, regardless of whatever network you go with for your PPC campaign, nothing beats having a strong keyword. The Best Outcome with any Ad Network If business owners want to run a pay per click campaign that gets the results they want, they need to implement excellent PPC behaviors instead of fretting over which network they should pick. In particular, there are a few choice guidelines to live by when it comes to solid cost-per-click campaign management. Research your campaign keyword thoroughly. An excellent selected keyword is one that is not too broad so as to get overshadowed by other ads but also not needlessly specific either. Always consider using negative keywords to help narrow your focused campaign term for best results. Determine the budget of your PPC campaign prior to getting involved with the keyword-bidding process. If you find that the search term you want to use is out of your reach, decide whether or not it’s worth it to simply select a term that is lower ranked. Choose an appropriate platform for your PPC ads. As I mentioned before, Google AdWords carry more weight on mobile devices that Microsoft adCenter. If you feel that the good or service you provide would appeal more to a mobile market (ie. cell phone covers, rechargeable batteries), then choose what you feel your ad network based on that. As always, I encourage our blog’s readers to reach out to us and contact us with any questions they may have regarding PPC ads. We have extensive resources regarding PPC management along with other various PPC services. I can also be emailed directly at jwersits@webimax.com. TweetRelated posts: SEO Impacts of Latest Google Algorithm Changes New Stats Give Snapshot of Mobile Behavior Across US, EU & Japan Yandex Asserts Itself in Russia & Innovates With “Latest” and “Social” Content jwersits WebiMax Internet Marketing Blog: SEO, PPC, SEM & SMO Fri, 13 Apr 2012 16:25:03 +0100 http://www.snyk.dk/nyheder/snyk-er-med-wundergrund-og-det-flyvende-spillested-p%C3%A5-click-festival WUNDERGRUND, SNYK?s Flyvende Spillested og CLICK festival præsenterer storstilet line-up lørdag den 5. maj, der byder på elektroniske hits fra ind og udland. Christian Hildebrandt SNYK Thu, 12 Apr 2012 15:03:36 +0100 http://feedproxy.google.com/~r/blogoxy/~3/TDTv7sw6MG0/ Companies who utilize organic search to generate traffic must know the importance of site links. Site links can make your website more prominent in search results. These are the links that appear at the bottom of search results of a website. The main purpose of site links is to provide users the better navigation of a website. Other than site links, Google offers a new feature for PPC campaign called ?Ad Site Link.? Ad site links are quite equivalent to organic site links. Ad site link is a… Read the rest Aakansha Blogoxy - Web Development Wed, 11 Apr 2012 15:37:23 +0100 http://drozdailysteezin.dk/2012/04/07/musicvideo-btc-black-toros-click-mundkurv-prod-sultan/ Duoen BTC også kaldet Black Toros Click er der sikkert ikke mange der kender til, men de 2 drenge fra Saxogade, Vesterbro, som desuden er fra det samme nabolag som... Damian DrozDailySteezin.Dk Sat, 07 Apr 2012 02:50:14 +0100 http://feedproxy.google.com/~r/blogoxy/~3/TGg9GYc73aQ/ Advertisements give exposure to your company. Ad gives you the ability to bring customers, and sell them products and services of your company. Advertisement acts as strength of your website and at the same time it proves as weakness due to ad blindness. Ad blindness refers to subconscious ignorance of advertisement placed in a webpage by visitors. Advertisement are everywhere on the internet.  Most of the website visitors ignore ads on websites that they visit regularly due to various reasons like irrelevant advertisements and familiarization with the layout design. Delivering… Read the rest Aakansha Blogoxy - Web Development Fri, 30 Mar 2012 16:02:39 +0100 http://feedproxy.google.com/~r/blogoxy/~3/mjCxYANIOBI/ Lots of social media networks are available on the web. When Twitter and Facebook were launched, users used to post the same thing on both the platforms. At that time it was considered and acceptable. But now you have to be very careful in posting the content on Facebook and Twitter. Facebook and Twitter both are different. What your audience wants on Facebook doesn?t mean the same things would be applicable on Twitter. You need to be specific and efficient in serving audience needs on Facebook… Read the rest Aakansha Blogoxy - Web Development Fri, 30 Mar 2012 15:52:02 +0100 http://www.gratis-sjov.dk/index.php/harry-quantum-2/ Description Harry Quantum PI is back, this time to solve a case for wrestling champion SuperBurro. Framed for a crime he didn?t commit harry has to find out who stole the artifacts from the zaztec museum and clear his name. Harry previously starred in TV GO HOME. Instructions Click to win. admin Gratis-sjov.dk Wed, 28 Mar 2012 23:01:17 +0100 http://feedproxy.google.com/~r/WebimaxSEOBlog/~3/c7mBFAL6oNU/ding-it-takes-one-to-know-a-brand Tweet  Are you happy to read me; or, do you have a case of the Mondays?  I know I got some people to smile with the Office Space reference.  We maintain things of interest or necessity in long-term memory.  Ingraining company-related sentiments into consumer minds is branding.  Focus on building a brand is a cornerstone of marketing. Think about it.  As competitors struggle to best one another in all verticals, leveraging the ‘next best’ search engine optimization tactic, focusing on sought keywords and phrases, your brand can begin creating positive associations to your brand, ‘owning’ your name and related associations. Remember a while back when Stephen Colbert asked his followers to make him the “Greatest Living American”?  I saw another SEOmoz post today related to branding a group of people.  The idea of marketing is to increase traffic to your brand, correct?  Ideally, keywords related to goods and products would not mean (as) much if your brand received a healthy, regular flow of traffic, correct? Think about it.  If your brand is enjoying traffic and exposure and releases a new product or service, a smaller ad budget is warranted regarding ‘ranking’ for those terms; your brand is already ‘ranking’ with consumers.  New and ongoing information may only need intense marketing through social media accounts, home pages, newsletters, blog posts, etc. Rather than leverage immediate rankings (some brands, with great rankings in mind from the start, are getting mauled by Panda as of late), impress consumers with a solidly-built community.  I know.  The process takes longer; but, the company is in business to provide value rather than make money, right?  We all need money; but, don’t underestimate the perception of consumers.  We observe the difference; and, we have plenty of options? Pay-per-click management garners short-term exposure, allowing a brand to take presence in the SERPs while focusing on branding, raising awareness about the company, the site, executives, workers, philosophies, and so on.  PPC can be the rental home of your marketing pursuits; but the never-ending process of branding (Don’t allow for stale branding.) is how your business settles in a niche, making a home for itself along with a community of followers. Joanna Lord wrote a post a while back on leveraging inbound marketing.  There are great insights in the post regarding building a brand community with a variety of content.  I celebrated the idea, making the connection between branding and online success: I think a brand can’t go wrong in making further connections with customers and strengthening current ones.  In a time when there is so much competition in all verticals, branding helps consumers view your brand as unique, distinguishable from the competition.  Talk about savings on marketing costs…’optimize’ branding efforts, get browsers to come to you through brand-name searches and  ‘favorite bar’ clicks, those are the kind of ‘rankings’ branding can get. The time to start branding is was yesterday.  Rather than going cuckoo for keywords and rankings, possibly collecting wrist slaps from the Panda, go cuckoo over your customers and building a lasting brand.  I saw Rand Fishkin wearing this shirt in the latest White-Board Friday post.  I want one; the message is loud and clear and relates to products, services, and branding…   TweetRelated posts: Is Keeping Your Brand Stale, Kosher? Does a Brand’s # of Followers Impress You? Add Brand Personification to Online Optimization Anthony Pensabene WebiMax Internet Marketing Blog: SEO, PPC, SEM & SMO Mon, 26 Mar 2012 17:40:33 +0100 http://feedproxy.google.com/~r/blogoxy/~3/zQ3UGHgqXcE/ Conversion optimization was born out of the call for lead generation to improve the website?s better consequences. Conversion optimization is the method of creating an experience of a website or landing page visitors with the aim of rising percentage of visitors that convert into payable customers. These days conversion rate is very important as many companies are in the market with many strategies. Marketers are making many tactics to attract customers and in internet marketing, conversion optimization is a key element. Conversion optimization is on-going process. It… Read the rest Aakansha Blogoxy - Web Development Wed, 21 Mar 2012 15:20:45 +0100 http://feedproxy.google.com/~r/blogoxy/~3/sPYeSYXiYbM/ Most of the internet marketers are much concerned about their marketing strategy.  They forget about the other big issues like SEO, social media, email and PPC.  Some internet marketers focus on one niche and lose other opportunities. It is well known that search engine optimization is a key element for long term traffic and high ranking. SEO is an important factor in increasing your return of investment (ROI).  ROI can be used to measure the value of your entire company. It has been noticed that long… Read the rest Aakansha Blogoxy - Web Development Wed, 21 Mar 2012 15:03:36 +0100 http://feedproxy.google.com/~r/WebimaxSEOBlog/~3/0GgUT5su49A/act-now-on-pay-per-click-ppc-vacation-rentals Tweet  It’s March 20; spring is springing.  Have you planned a vacation?  What about a break from organic search?  Have you moved on down the pay-per-click road yet?  I like to think of PPC as the vacation-rental home of search engine optimization; high costs and needed diligence usually limit longevity of accounts; yet, brands find the experience effective in achieving exposure and increased revenue. You MUST have heard about changes on the Google horizon.  Rather than panic and take novice action, I suggest brands steer attention to reliable SEO consultant sources, professionals who can clearly explain the situation, in your terms.  Unfortunately, anxietyànovice actionàpoor (ironic) results, is a dynamic influencing many SEO beginners.  It doesn’t have to be you! The Bad of Organic There’s good and bad observations to be had on just about any topic.  Search engine optimization is celebrated because it helps brands increase exposure, helping companies find desired markets.  It also helps consumers field desired goods and services.  However, natural search is ultimately judged by search engine algorithms.  Modifications, updates, and penalties take place; some think these changes are fair while others entertain different views. To truly understand the dynamic between search engines (like Google), brands (SEO clients), and users (all of us), please read Chris Countey‘s blog post on search; he does a very good job at succinctly explaining the industry and its effectiveness. The Good of Organic Yes, the process is slow, not entirely static and sometimes unexplainable; but, natural search engine optimization works in creating more exposure.  I write about branding a lot, the overall impression created by a company upon its market and beyond.  SEO (and more exposure), facilitates branding in many ways: -          It introduces key executives to the public -          It gives a brand a voice and personality -          It enables introduction and proper instruction regarding services and products -          It ingrains brands in respective target markets’ long-term memory (IMO ? the ultimate goal of natural search is to create brand-centric habits; what’s better, vying for keywords or having an informed target market come straight to your site for needs?) But, like buying a home, it takes some time to settle in, to engage in a community. The Vacation of PPC Take a vacation from anxieties and concerns connected to organic results; consider implementing PPC management into your overall online marketing campaign.  As referenced above, it does demand diligence and dollars (depending on your vertical).  Many brands celebrate the notion due to an easy-to-trace ROI.  Three Deep wrote a good post on working dollars recently; the post strengthens suggestions relayed here.  Can you run a business leveraging pay-per-click alone?  I’m not sure about that; it would definitely make sense to include natural optimization (you eventually ‘pay off’ that home; you’ll always have to rent your PPC vacation home).  Continue interest in natural SEO, but definitely inquire about mixing in pay-per-click management as well.   Do you have questions about upcoming Google changes, natural search engine optimization, or pay-per-click services?  Please contact WebiMax; we’re here to inform and help.  Continue to read our SEO blog for regularly-updated SEO information. TweetRelated posts: Marrying Individual Services Targets Heart of SEO Success Using a Pay Per Click Specialist Does SEO Supply Words for (Your) Demand? Anthony Pensabene WebiMax Internet Marketing Blog: SEO, PPC, SEM & SMO Tue, 20 Mar 2012 15:33:52 +0100 http://feedproxy.google.com/~r/blogoxy/~3/1rPTexqwXaM/ Landing pages is the page where your visitors arrive after clicking on a link, ad or search results. It could be any page for instance your homepage, advertisement or other relevant pages of your site.  Landing Page is also known as a “lead capture page” or a “lander.” Your landing pages should engage the customers. Well crafted landing page helps in increasing the conversion rate. Landing page should be made by keeping an objective in the mind and to provide the relevant information to users. Conversion rate is a… Read the rest Aakansha Blogoxy - Web Development Tue, 20 Mar 2012 15:25:31 +0100 http://www.ilovemonday.dk/post/19582418818 Shannan Click for Plein Sud Spring 2012 Campaign by Camilla Akrans. cecilielundmadsen I love monday Mon, 19 Mar 2012 20:21:25 +0100 http://feedproxy.google.com/~r/Sprogmuseet/~3/IS5LjKj08lI/ For et stykke tid siden skrev jeg en artikel om dyr og sprog for Sprogmuseet.dk. Min artikel kan sammenfattes i én sætning: Dyr har ikke noget sprog. Hvis mennesker taler til deres dyr, så får de i hvert fald ikke noget svar på et menneskesprog, og heller ikke på dyresprog ... Og så fik jeg tilsendt en bog fra forlaget Lindhardt og Ringhof med titlen Dyrestemmer. Min kommunikation med dyr, af Anette Røpke. Hvad siger hun om det? Og hvad siger hendes dyr? Peter Bakker SPROGMUSEET Sun, 18 Mar 2012 11:29:51 +0100 http://thefirstwordinthedictionary.tumblr.com/post/19478456816 Blog age: 1¾ years Posts: 4.972 Followers: don?t know Following: 232 Liked: 6.700 Messages: 606 Draft: 51 Queue: 0 la vraie mort - quantité limitée Sun, 18 Mar 2012 00:17:57 +0100 http://www.frontbox.dk/2012/03/15/tema-annoncering-pa-smartphones/ Af: Sebastian Oestfelt, Account ManagerHen over de seneste år er der med introduktionen af smartphones sket lidt af en revolution på det danske mobilmarked. Med en smartphone er det blevet nemmere at gå på nettet, når du er på farten. Det er derfor også blevet langt mere interessant for annoncører at markedsføre deres produkter på det mobile format. De nyeste tal viser, at 36 % af alle danskere har en Smartphone. Det er en stigning fra 17 % på kun ét år . Hvis du falder ind i statistikken under de 17 %, så har du sikkert allerede opdaget de mange reklamer i dine apps, fx i wordfeud eller Angry Birds, og når du går på nettet.Disse mobilannoncer kan man blandt andet sætte op ved hjælp af Google?s adwords-system, hvor kampagner som standard er ?opt in? til at blive vist på mobilen. Derudover købte Google tilbage i 2009 AdMob , en ny annonceringsplatform, som giver yderligere muligheder for annoncering.Nye annonceringsmuligheder skaber nye udfordringerSet i et search marketing perspektiv, er denne udvikling meget interessant, da det giver nye muligheder og udfordringer at tage højde for. En af disse udfordringer er, at folks søgemønstre er helt anderledes på en mobil end på en traditionel computer.Især det, at foretage indkøb via mobilen, er endnu ikke så udbredt. Det skyldes både, at mange hjemmesider endnu ikke er 100 % optimeret til mobilformatet, og at det kræver en adfærdsændring at foretage større indkøb via mobilen.Omvendt er mobilplatformen rigtig stærk, når det gælder søgninger på farten, fx hvis man skal finde et godt sted at spise, den nærmeste Statoil eller lignende.Vi sætter fokus på de nye annonceringsmulighederHen over den næste måned vil vi gennemgå nogle af de nye muligheder, som den stigende trafik på Smartphones åbner op for. Vi lægger ud med click-2-call-kampagner.´Click-2-callMed Click 2 Call-funktionen (C2C) er det muligt at tilføje og få vist et telefonnummer direkte i en adwords-annonce som vist herunder.fitness dks brug af C2CDet smarte ved C2C-funktionen er, at man kan geosegmentere. Dette er en fordel for blandt andet fitness dk, der har centre med hver deres telefonnummer i mange forskellige byer.Med C2C sikrer fitness dk, at brugere i Slagelse får vist et telefonnummer direkte til det lokale center. Det er både en rigtig god service over for fitness-kunderne, og så kan det spare fitness dks medlemsservice for opkald, som skulle have været til et lokalt center.Best practice er at benytte et unikt telefonnummer, da man så kan måle den direkte effekt, som C2C-annoncerne bidrager med. Har 10 opkald til det anførte nummer resulteret i to solgte produkter til en adwords-pris på 500 kroner, har man derfor haft et salg på 250 kr.Denne feature er særligt relevant for B2B-virksomheder eller virksomheder, som sælger en type produkter, hvor brugeren gerne vil snakke med en medarbejder inden et køb.Enkelte kritikpunkterHvis man skulle være en smule kritisk over for C2C-funktionen, så skulle det være fordi, man bruger penge på at få brugeren til at ringe op, når brugeren lige så vel kunne bevæge sig ind på virksomhedens hjemmeside og finde det relevante nummer.En anden mindre kritik er, at mere og mere indhold bliver flyttet fra kundens hjemmeside og direkte ud i browseren, i dette tilfælde Google. For mange virksomheder er det vigtigt at få brugerne ind på deres egen hjemmeside, og i dén optik er C2C en mindre attraktiv løsning.Alt i alt er det dog spændende med alle de nye muligheder, som boomet i smartphones skaber. Vi følger op om nogle uger med flere af de nye muligheder, ellers kan du altid kontakte IUM, hvis du ikke kan vente. Christina FrontBox Thu, 15 Mar 2012 10:39:32 +0100