De seneste posts fra danske RSS feeds og weblogs på Overskrift.dk om tag'et communication http://www.overskrift.dk Thu, 24 May 2012 01:01:09 +0100 FeedCreator 1.7.2 http://www.overskrift.dk/images/overskrift.gif http://www.overskrift.dk Overskrift.dk http://blogs.law.harvard.edu/tech/rss 60 http://www.guska.net/problem-eumex-300-internal-communication-error Hi, ich habe eine Fritz Fon Firmware über das Webinterface von der Eumex geflasht. Danach kam folgender Fehler: firmwarecfg: Internal communication error. Exiting. Error: opening page Nun kann ich die Box kaum mehr anpingen: Zeitüberschreitung der Anforderung. Zeitüberschreitung der Anforderung. Antwort von 192.168.178.1: Bytes=32 Zeit=2250ms TTL=64 Antwort von 192.168.178.1: Bytes=32 Zeit=2ms TTL=64 Ping-Statistik für 192.168.178.1: Pakete: Gesendet = 4, Empfangen = 2, Verloren = 2 (50% Verlust), Ca. Zeitangaben in Millisek.: Minimum = 2ms, Maximum = 2250ms, Mittelwert = 1126ms Auch das Webinterface funktioniert nicht mehr. Wenn ich es aufrufe, sehe ich nur noch das TCom logo und eine Meldung: Internal communication error (login -1). Exiting. Telnet ist leider nicht aktiv, da ich es auf der Firmware 15.04.44 nicht aktiviert bekam. Was kann ich tun? Læs mere her IP-Phone-Forum admin Citater 2012, nyheder, spil, vittigheder, billede Wed, 23 May 2012 20:02:13 +0100 http://akutsk.wordpress.com/2012/05/23/anthropomorfer-a-tool-for-intercontinental-collective-sound-art-improvisation/ We are all virtuosos with our voices. Imagine being able to improvise over the sounds around you using your voice as an infinitely fine-tuned  controller. While  real time jamming with someone on the… Read More → CHC Akutsk Wed, 23 May 2012 16:27:58 +0100 http://feedproxy.google.com/~r/mindjumpers/~3/MbfM2KKTxhI/ TweetRecruiting soldiers to the army can be a mission impossible in a time where personal comfort is treasured and creation of identity happens online. At least, this was the starting point for the agency DDB?s target group understanding when the Swedish Army released their new recruitment plan: engagement on partly the technological terms of the target group as well as the physical reality of the company. Who cares? The video below showcases how the Swedish Army forced the target group to think ?inside the box? and sacrifice their own comfort in order to save a stranger.  The point was to evoke a physical reaction to the core message of the campaign, ?Who Cares??, in order to test how the target group valued the central point of the Army: helping others despite your own discomfort. With a target group understanding focused on the online part of their daily life, the campaign tried to actively move them from the screen into the action. So, what did they do exactly? In practice, they installed a box in the city centre of Stockholm with nothing but a chair and some water bottles inside. They then launched a web site streaming live from within the box where a guy was sitting on the chair. Finally, spreading the message online as well as on print and outdoor, they invited all viewers and by walkers to join in by taking over the hot seat in the box in order to rescue the person already sitting in the box. Point being, that in order to help the person in the box people would have to move away from the screen and actively help the person by taking their place. No tweets or status updates would help. It?s a success! And was it a success? In terms of creating engagement both physically and online, it was a great success: people traveled from all over Sweden to partake in the happening and shared their experience and thoughts about the campaign in social media. During the 89hrs the box was open, no one spent more than 2hrs before rescued by a stranger. Furthermore, they more than doubled the number of targeted applicants from a goal of 4,300 to an actual 9,930. ?But did they get it right? Despite the success and innovative engagement strategy, I personally find the target group understanding a bit limited. Limited in the sense that the starting point of the campaign was the understanding that the target group spend most of their time being self involved online. They tweet, post and blog about their own life and don’t leave their comfort zone in the process. Sure, the target group, the so-called Digital Natives, spend a lot of time sharing their life online. But they share the life they live off line more than anything else. A point the campaign indirectly proved by the huge online engagement and viral spread of the streaming web site as well as the great number of people physically partaking meanwhile tweeting about it. The premises for understanding the target group as well as the success criteria are therefore somewhat questionable. Nevertheless, the Swedish Army created a campaign that very successfully created involvement ? both short term as well as long term. Similar Posts: Anthon Berg Celebrates the Generosity With The New Campaign How Tropicana Created A Facebook Campaign To Launch Twister T Mobile Scores Again With a New Viral Hit Henriette Stisen Mindjumpers Wed, 23 May 2012 10:45:34 +0100 http://connaxions.wordpress.com/2012/05/22/relevance-resonance-and-the-digital-ninjas-adobe-summit-2012/ On my way from work today I heard a somewhat funny segment about how companies increasingly were looking for ?ninjas? when hiring new people. In fact the job ads mentioning ?ninjas? were up 2500% compared to last year ? not to mention the jedis and rock stars who also seem to be in great demand. [...] Martin Risgaard Connaxions Tue, 22 May 2012 14:16:41 +0100 http://medskaber.dk/forandring-den-vanskeligste-disciplin/ Forandringsprocesser er menneskeskabte, og virksomheder og organisationer kan i nogen grad selv vælge, hvad de vil forandre, hvordan og hvornår de vil forandre. Forandring, forandringsledelse og forandringskommunikation, hører efter min mening til de vanskeligste discipliner inden for corporate communication. Men feltets bredde, der blandt andet spænder over sociologi, psykologi, kommunikation, økonomi, gør det samtidig til et af de mest spændende. Forandringsprocesser er menneskeskabte, og virksomheder og organisationer kan i nogen grad selv vælge, hvad de vil forandre, hvordan og hvornår de vil forandre. Dog er der kun få planlagte forandringer, der lykkes og ledelser er konstant på jagt efter den gyldne løsning for succesfuld forandring. Som ikke findes. Alle forandringsprocesser er unikke, de foregår lokalt og menneskers handlinger er udslagsgivende. Derfor kan det ikke nytte, at give ansvaret for forandring til eksperter udenfor organisationen. Organisationer skal selv lære at forandre. Vi lærer og forandrer os sammen. Fem tekster om forandring I en håndfuld blogtekster vil jeg kritisk undersøge, (1) hvorfor den planlagte tilgang til forandring stadig er synonym med forandring i virksomheder og organisationer, selv om de fleste planlagte organisationsforandringer aldrig når sine mål. (2) Jeg vil derefter se på dens modsætning, den emergente (fremvoksende) eller udviklende tilgang til forandring, som giver mening for specielt videnvirksomheder, der anerkender behovet for medarbejderinvolvering. (3) Mange går op i at finde de rette forandringsmodeller, jeg argumenterer for, at det ikke er modellen, men indstillingen til forandring, der er afgørende. (4) Det er min erfaring, at hvis alt andet kikser, kan man stole på menneskers gejst i forandringsprocesser. Forandringer har en større chance for at lykkes, hvis vores råderum bliver udvidet og vores kompetencer styrket. (5) Endelig vil jeg i den i sidste tekst berøre de muligheder, som aktionsforskningen kan tilføre forandringsprocesser. God fornøjelse ? og husk, at du har mulighed for at kommentere, dele viden eller fortælle gode historier undervejs.     John Jørgensen Medskaber Tue, 22 May 2012 10:09:32 +0100 http://feedproxy.google.com/~r/Newspakistanpk/~3/kQkEyw66LTk/ President Asif Ali Zardari made no promises in Chicago summit, rejecting intense pressure and NATO?s public call for resuming land routes  in the summit declaration. The president in his short address to leaders from over 50 countries did not give any indication that Pakistan would resume supply line for foreign forces battling in Afghanistan. He stated, ?Pakistan believed in partnerships based on trust and respect that will secure the future of our people?. However, Zardari did address the pressing matter of the reopening of NATO supply line, saying Islamabad had asked negotiators to finalize a deal with America. The president added that the Defence Committee of the Cabinet (DCC) had decided to direct the relevant officials to finalize negotiations for resumption of the Ground Lines of Communication (GLOC). Calling the botched air raid a serious setback, he said that they were forced to review their engagement and cooperation with the US. In his view, the parliament spoke in favor of cooperation and partnership, adding that the government was bound by the advice of parliament. He commented, ?Our parliament has also recommended that foreign fighters and non-state actors seeking to destabilize Afghanistan and the region, if found on our soil, must be expelled. We are devising a comprehensive plan for this purpose?. Zardari was of the opinion that they would require the support of the international community both in terms of resources and capacity building, aiming at the economic well-being of the people of the region affected by the militancy. He expressed support of all efforts for peace and reconciliation in the war-torn Afghanistan, saying Pakistan?s fate was inter-linked with Afghanistan. He noted, ?We firmly believe that only an inclusive intra-Afghan dialogue can lead to sustainable peace in Afghanistan?. In the meantime, US president Barack Obama and his 27 military allies directed concerned officials to start planning a post-2014 mission with a focus on training, advising and assisting Afghan troops. However, newly elected French President Francois Hollande denied backing down from his decision to pull troops out in 2012, indicating a sign of growing impatience within the coalition partners. Faisal Farooq NewsPakistan.pk Tue, 22 May 2012 08:03:13 +0100 http://feedproxy.google.com/~r/whatworksforbusiness/~3/L50_k2K9_CE/ Some studies indicate an entrepreneur?s social skills play a huge role in his success, but few skill sets are directly correlated with success. Knowing how to make someone comfortable, being able to engage socially, creating a favorable reputation, and developing relevant experience all provide an entrepreneur with tremendous access in social/networking settings. At an entrepreneurship conference where I represented the Entrepreneurial Alliance of the University of Missouri, I saw a group of students raising money by selling T-shirts that said, ?We?re not partying, we?re networking.? In general, more successful entrepreneurs are very outgoing ? if they want to understand their customers and market, they have to get out and interact with people. But social skills are only one part of the equation. Social interaction is key to entrepreneurs? success, but good interactions are dependent upon intelligent insights, imaginative ideas, and passionate, confident communication. Here are the five key traits an entrepreneur should develop for any situation: Think critically. Successful entrepreneurs are critical thinkers, more often than not. By processing the information and details you have, you?ll prevent yourself from jumping into a venture without analysis, which is detrimental to success. With so many start-ups failing, you have to ask yourself about your tolerance for risk. Good feasibility studies and a sound business plan can drastically reduce the risk involved because they force entrepreneurs to investigate the market, the product, their management, their finances, and their prospective cash flow. The key to risk-taking is to minimize the unknowns. Be confident. Without confidence in your actions, there will be little to no reward. You have to believe that you will accomplish your goals, even if they seem lofty or unmanageable. Risk management is both an art and a science. It involves thinking about the unknowns. What could go wrong? What could be done to mitigate those risks? Additionally, you need to put risk in perspective in order to analyze the benefits against the pitfalls. Have a keen sense of imagination. When faced with a problem, oftentimes the solution that seems the most reasonable just isn?t enough. By being able to come up with creative ways to solve problems, you?re more likely to come up with a solution that benefits everyone, while also showcasing your ingenuity. Communicate successfully. Sooner or later, you?re going to have to sell something to someone ? whether it?s your product, name, or ideas. You have to understand your customers and how to communicate with them. You will also need to communicate with investors and suppliers. Having confidence in your product/service and yourself goes a long way toward being able to communicate effectively. Be passionate. Above all, you have to believe in what you?re doing. If you don?t have passion for your own idea, nobody else will. It takes a lot of time and effort to successfully start and operate a venture. Don?t become discouraged if all aspects of your endeavor don?t work out perfectly at first; your driving passion should be enough to realize what will make you successful. Of course, these five traits play important roles in helping entrepreneurs make solid decisions. Making good decisions is vital to success in entrepreneurial ventures. The choices present may not always be optimal, but at least satisfying solutions to problems are easier to come by with a developed skill set. Remember that not making a decision is making a decision, too ? and it?s usually the worst option available. Adopting a decision-making process like the one below will not only help you make decisions that are good at the time, but are also flexible and long-lasting. Define and clarify the issue/problem. Gather data and facts ? and understand them. Brainstorm possible alternatives. Evaluate the alternatives based on the pros and cons presented by the data. Select the best option. Follow up to see how your decision played out. Interestingly enough, your customer base goes through an eerily similar decision-making process when deciding whether they should buy your product/service or your competitor?s. They identify a need. They gather facts. They look for products/services that meet their need. They evaluate the different products/services. They make a purchase. They determine if it was the best choice and apply that conclusion to their next purchase. That?s why it?s important to ensure that you?re providing your customers with the data to ensure they understand how your product/service is better than the competition?s. You?ve got to make their decision-making process as easy as possible; it?s one (necessary) way of being a good communicator. They?ll go through the steps ? you just have to simplify it for them. Entrepreneurs, more than corporate businessmen, need to be adept at reading others accurately, making a great first impression, and being passionate and persuasive about their ventures. Tackling these skills will make every other obstacle that much easier to deal with ? and, as an entrepreneur, there?s no doubt you?ll have your fair share of them. Photo credit: lincolncountyedc.org Dr. Greg Bier is a Professor of Management at the University of Missouri. He leads the newly formed Entrepreneurship Alliance in the Robert J. Trulaske Sr. College of Business. He is also a partner with Entrepreneur MO. Guest Author What Works for Business - Business.com Fri, 18 May 2012 22:20:58 +0100 http://feedproxy.google.com/~r/mindjumpers/~3/GMBeflLiGgs/ Tweet Blog post written by Anders Mikkelsen, Analyst at Mindjumpers As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. In this blog post I will share some practical thoughts from the skilled brand strategist Oliver Blanchard on how to align higher business objectives with social media goals and relevant KPIs. I will then show two examples of how brands and NGOs can use Blanchard’s thoughts and framework to structure their Facebook setup. How to choose your brands Facebook KPIs ? A practical approach Oliver Blanchard’s book Social Media ROI from 2011 is one of the best contributions to the social media field yet seen. In this book, Blanchard shows how to align your brands’ overall business goals with your social media goals. He suggests that brands should always begin their social media performance by asking themselves what their overall business objectives are, and what their business targets are in numbers. Then he suggests that brands should dig deeper and decide their strategy and tactic on social media with a focus on these business goals. Finally, they need to measure if their tactics are successful by using some efficient and relevant KPIs. Sounds difficult? Not really… Below I’ve shown Blanchard´s framework in a simple up-to-down table to sum it up: Yada yada yada ? just show me how it?s done instead of theorising Fair enough, I will do so by using two Danish cases that I am very familiar with. The first one is a middle sized music venue and the other one is a small sized NGO: Example 1 ? A medium sized music venue in Denmark Example 2 ? A small sized Danish NGO As demonstrated with these tables, there should be a logical correlation between objectives, targets, strategy, tactic and KPIs. If not, then you and your brand have some considerations and restructuring to do. Similar Posts: New Report on Social Media Management From Altimeter? Reading it Will Save Your Company?s Money! 3 Things To Be Kept in Mind To Promote “Social” Culture How To Gain Value From Social Media Feedback admin Mindjumpers Wed, 16 May 2012 10:33:16 +0100 http://feedproxy.google.com/~r/mindjumpers/~3/RScxS6vIykU/ TweetWe’ve all experienced at some point how frustrating and confusing the ever changing policies and terms of the mother of social networks, Facebook, can be. This week, they?ve launched a new site that tries to help all of their users navigate in the jungle that is Facebook?s terms and policies. According to Facebook, their new information hub will contain ?Everything you need to know, all in one place?.  We?ve had a quick look at the hub and it seems to be doing what it promises. Especially if you are a private user. The private users of Facebook is Facebook?s actual product and their needs and concerns have therefore been placed at centre stage of the hub: ?Statements of Rights and Responsibilities?, Data Use Policy? and ?Community Standards?.  These are the main categories of the site, putting the advertisers? and companies? main points of interest aside on the right hand side. Show me the money - discretely and without offending our users Though, not forgetting the advertisers, according to Mashable a Facebook spokesperson commented: ?This week, we began rolling out the Facebook Terms and Policies Hub, a central resource for all of our policies. Our hope is that this new resource will make our policies more transparent and accessible for the people who use Facebook by offering easy access to answers to specific policy questions ranging from platform to ads to content.? So, trying to combine the needs of their users, who are paramount to the business, with the needs of the advertisers, who are bringing in the money, Facebook Terms and Policies is not only a helpful tool to navigate in their expanding policies. It is also quite a quaint picture of the user driven money-maker Facebook has evolved into becoming. Have a look at the website: Facebook Terms and Policies Similar Posts: How Advertisers Are Using Facebook Ads [Infographic] Become an EdgeRank Ninja An Average Day on Facebook [Infographic] Henriette Stisen Mindjumpers Fri, 11 May 2012 11:30:23 +0100 http://laurajul.dk/2012/05/08/final-chapter/ What happens to your online lie, when you die? Final Chapter is a Facebook application, that allows you to decide, what happens to your Facebook profile, when you die. This is a school project created by Jeppe Ritz and Louis Pilmark, students of DMJX – Creative Communication, Copenhagen, Denmark. The project was made for Future Lions 2012. Brand: Facebook Title: Final Chapter Well done, guys! I love how the students of DMJX always make such cool video presentations. LauraJul LauraJul Tue, 08 May 2012 01:27:30 +0100 http://feedproxy.google.com/~r/mindjumpers/~3/CIF9o3QMCSU/ TweetSEO has been an essential part of brands’ online marketing strategies in the race towards top rankings on Google search. However, a new research reveals that social media engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives. About the research Six websites were established. Each site focused on similar sized American cities and contained similar type of content and URL. During ten months the content of the websites was left alone while gradually integrating various social media channels to five of the sites ? the 6th website operated as a control test and was kept clear of social media channels throughout the entire test period. Social media channels tested: Google+ - Business page followers - Google+1 votes to the site Facebook - Likes and Share Twitter - Followers - Tweets and Retweets The Results The research not only aimed to reveal if any of the social media channels would influence the ranking on a Google search, but also if any of the channels ranked higher than others. The infographic says it all, really:  Google services unquestionably created the best ranking results in the test. Not really that big a surprise all things considered. However, the negative ranking result of gaining 1000 Twitter followers seems off considering the assumed added user relevance to the website. Point being… However, the most interesting finding in the test is neither the fact that Google services bring great ranking results nor that a certain amount of Twitter followers creates a fall in ranking. It is the fact that the control test-website with no added social media channels experienced a slight decrease in ranking. Point being that without adding any social media channels a site’s ranking is entirely dependent upon the SEO-efforts. To further elaborate, a successful SEO strategy should explore the opportunities hidden in the use of social media channels if wanting to secure a great Google ranking. Similar Posts: What ?Search Plus Your World? Means for your Google Ranking Google Unveils Search Plus Your World How To Create a Presence on Google+ Henriette Stisen Mindjumpers Mon, 07 May 2012 10:00:09 +0100 http://feedproxy.google.com/~r/mindjumpers/~3/zkUpsxgl3zk/ TweetSEO has been an essential part of brands’ online marketing strategies in the race towards top rankings on Google search. However, a new research reveals that social media engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives. About the research Six websites were established. Each site focused on similar sized American cities and contained similar type of content and URL. During ten months the content of the websites was left alone while gradually integrating various social media channels to five of the sites ? the 6th website operated as a control test and was kept clear of social media channels throughout the entire test period. Social media channels tested: Google+ - Business page followers - Google+1 votes to the site Facebook - Likes and Share Twitter - Followers - Tweets and Retweets The Results The research not only aimed to reveal if any of the social media channels would influence the ranking on a Google search, but also if any of the channels ranked higher than others. The infographic says it all, really:  Google services unquestionably created the best ranking results in the test. Not really that big a surprise all things considered. However, the negative ranking result of gaining 1000 Twitter followers seems off considering the assumed added user relevance to the website. Point being… However, the most interesting finding in the test is neither the fact that Google services bring great ranking results nor that a certain amount of Twitter followers creates a fall in ranking. It is the fact that the control test-website with no added social media channels experienced a slight decrease in ranking. Point being that without adding any social media channels a site’s ranking is entirely dependent upon the SEO-efforts. To further elaborate, a successful SEO strategy should explore the opportunities hidden in the use of social media channels if wanting to secure a great Google ranking. Similar Posts: What ?Search Plus Your World? Means for your Google Ranking Google Unveils Search Plus Your World How To Create a Presence on Google+ Henriette Stisen Mindjumpers Mon, 07 May 2012 10:00:09 +0100 http://feedproxy.google.com/~r/mindjumpers/~3/gfEhi7ZUZAk/ TweetFollowing post is written by Marianne Vågan, Local Community Manager from Norway and part of Mindjumpers Network. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Norway is one of the leading countries of social media usage. These statistics are both helpful and interesting if you plan to do any marketing activities or strategizing on a recruitment plan on the Norwegian market. The Norwegian social media and Internet users In 2010, 92% of Norwegians had access to Internet. 78% of the internets users were online on a daily basis and 28% visited a social network daily. A report from 2010 says that the usage of social network in Norway is a tad higher than rest of Europe. Following an international trend, the young Norwegians represent the majority of users and two out of tree Norwegians between 16-24 y/o visited a social network daily in 2009. The following graph shows the weekly activities on social networks in Norway compared to the European countries in general: (%) Facebook: Today, 50% of the Norwegian population is on Facebook. The social network is the third largest media channel in Norway, only beaten by two TV-channels. With its small population of 5 million people Norway is #53 in the ranking of all Facebook statistics by country, according to Social Bakers. The ratio of men and women on Facebook in Norway is 50/50. The dominating age group on Facebook is 25?34 with a total of 574,231 users, followed by the users in the age of 18?24.  The last six months, the number of Norwegians on Facebook has grown with 80,600 new users with the biggest growing age group being 45?54y/o.                         Twitter: There are about 252,202 Norwegian users of Twitter (January 2012). Since Twitter does not demand that you register a nationality it is difficult to find the exact number of Norwegian Twitter accounts. However, 6,000 new Twitter accounts are registered as Norwegian each month. Recruiting through social media: One third of the Norwegians are using social media in the hunt for their dream job and one in five have actually applied for a job through social networks such as Facebook and LinkedIn. 11,6% of the Norwegian population have a LinkedIn-profile, which equals 542,583 Norwegian user profiles. 62.49% are men and 37.54% are women. 59,947 of the Norwegian profiles were listed as leaders. In addition, there are 8,868 users in the marketing sector, 10,788 users in finance and 14,048 listed as students and in the educational sector. Norwegian companies on social media Norwegian companies have also taken part in the social networks. 50.4% of the 500 largest companies have activity on Facebook, Twitter, YouTube or LinkedIn. As of 2012, 47.3% of these are present on Facebook (compared to only 25% in 2011) and 29.2% on Twitter. The two brands with most likes are the Norwegian clothing-brands One Piece and Moods of Norway with respectively 582,767 and 256,712 likes at present states. On 3rd and 4th place you see the airline companies Scandinavian Airlines (SAS) and Norwegian Airlines. Other social networks: Facebook, LinkedIn and Twitter are the three largest and most popular social networks in Norway. The Norwegians also have a growing interest in networks such as Pinterest – a social network that some Norwegian companies have already started to explore. SAS is one of these companies and have used Pinterest to spread the joy of journeys with pictures from different destinations, which users can share and repin. It seems that more and more Norwegian companies have discovered this branding opportunity and it will be interesting to see how visual engagement through networks as Pinterest will be used as a marketing tool in the near future. Sources http://medienorge.uib.no/files/nyhetsbrev/2010/Sosiale_Medier_2010-2.pdf http://www.metronet.no/statistikk-for-facebook-aret-2011/#someno http://www.jobbpunkt.no/portal/index.php/10-jobbpunkt/artikler/17-stadig-flere-soker-jobb-gjennom-sosiale-medier http://www.fom.no/sider/tekst.asp?side=469#.T1-kQxTyAJA.facebook http://www.mmyrstad.no/2012/01/50-av-norske-storbedrifter-er-na-aktive-i-sosiale-medier/ http://www.socialbakers.com/facebook-pages/brands/norway/ http://www.ssb.no/emner/10/03/ikthus/ http://pinterest.com/flysas/ Similar Posts: The State of Social Media In The UK How Honda Reverses Brand Communication on Pinterest An Average Day on Facebook [Infographic] admin Mindjumpers Thu, 03 May 2012 13:16:40 +0100 http://www.sactownsocialmedia.com/uncategorized/nyc-bans-student-teacher-interaction-on-social-media-video/ Should teachers in the digital age be allowed to Facebook friend and Twitter follow their students? The New York Department of Education (NYC DOE) says no. The city’s first social media policy released earlier this week draws a clear line between city employees’ personal and professional accounts. NYC DOE Teachers cannot use social media accounts unaffiliated to the school on Facebook, Twitter, YouTube, Google+ and Flickr to contact students regardless of the nature of the message. “The DOE strives to create professional social media environments that mirror the academically supportive environments of our schools,” the guidelines states admin Sacramento Social Media Thu, 03 May 2012 08:59:45 +0100 http://feedproxy.google.com/~r/mindjumpers/~3/59illN5dqWw/ TweetWhen the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. The black and white squares quickly became ubiquitous. However, today people don’t  seem to notice the codes anymore, and the QR interest and excitement seem to be fading away. What happened to the QR code? The reason to the rapidly decreasing user engagement is very likely connected to the fact that QR codes aren?t so ?quick? after all. Furthermore, the reward you get from scanning a QR code doesn?t measure up to the efforts of scanning the code or meet the expectations of where the code will take you. If going through the trouble of scanning a code merely leads you to a brand?s website, then there isn?t much in it for the user and the QR code doesn?t lead to any actual engagement.  In my opinion, this is the most important reason why QR-codes are now regarded tedious to most users. However, we might haven’t seen the end of QR codes yet. Many companies have recently tried to find new ways of using the QR codes to engage with their users and to arouse their curiosity yet again. Here are two examples of how companies have managed to create actual interaction with their users and thus succeeded in adding more value to the brand through the use of the QR codes. Emart SunnySale Campaign The Korean retail chain Emart launched a campaign to increase their sales during lunchtime between 12pm and 1pm, as their sales decreased drastically during this hour. Their solution to the problem was to build a sundial with the shape of a QR code. The code would only be readable during this exact hour, where the sun was in the right position for scanning the code. The event, called ?SunnySale?, made it possible to create a unique shopping experience for the users, whom also received special offers such as a $12 coupon to use on the company?s mobile webshop. This resulted in a 25% increase in sales during the lunch hour, and the number of members increased by 58% in one month. Spanish railway company offers download for their passengers The Spanish railway company, Ferrocarrils de la Generalitat de Catalunya, gives away the first chapter of 40 novels to their passengers in collaboration with the book publisher Random House. The downloads are offered through posters with QR codes for each book with the aim to encourage the passengers to read in the train and thus promote literacy. So, as a brand you might want to give the QR codes another chance ? but in order to generate actual value for your users, you need to create new interactional initiatives like these to give users better rewards and user experience than just opening your company?s website. Do you have any best practice examples of companies using QR codes? Similar Posts: LinkedIn Launches ?Follow Company? Button How Volkswagen Creates Visual Engagement How Brands Use Pinterest Mai Bruun Poulsen Mindjumpers Wed, 02 May 2012 10:00:12 +0100 http://marketingdebat.dk/google-patent-app-describes-nfc-sharing-between-devices-gives-us-beam-deja-vu/ Android Beam has been with us since October of last year and now we might just be getting a look into how it came to be. A patent application made public today describes “sharing application states” across messaging apps, ongoing phone call status, as well as playback position for video and audio on multiple devices via NFC and “other” wireless communication Read More: Google patent app describes NFC sharing between devices, gives us Beam deja-vu admin Marketingdebat Tue, 01 May 2012 22:53:00 +0100 http://feedproxy.google.com/~r/mindjumpers/~3/j6k8KSYzkBQ/ Tweet During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. So much so, that the amount of tweets created during this year?s Giant?s-Patriots? game reached an astounding 12,233 tweets per second (TPS) and 10,245 TPS during Madonna?s halftime show. Real time interaction between fans and stars The real time interaction between social media and sports is closely connected to the interaction between fans and sports stars. Fans want to connect and interact with the stars on the field – and vice versa. Looking at the infographic, the integration of social media and sports is not only in connections to the Super Bowl: 83% of American sports fans will check social media channels to gain sports insights while watching a game at home ? 63% while being at a game. How to handle social media –  or not?!  This growing demand for stars to actively interact with their fans in a constant flow has brought new dilemmas as well as new marketing benefits into sports management. As a consequence, preparing for this summer’s UEFA EURO 2012, the management of the Danish national soccer team has taken intense social media precautions: they have banned all Danish players from interacting with friends and fans via social media channels such as Twitter and Facebook during the entire tournament. The decision has caused great debate, as the ban potentially harms the gained connection between the popular players and their fans. A connection that holds great marketing and promotional benefits for the entire national team. Instead, sports management teams could benefit from outlining guidelines through a social media strategy, ensuring that the players don’t leak any game strategies or offend fans in drunken tweets or status updates, but that they actively interact with their fans in a positive tone to promote both the player and the team. Tweeting for Success or Disaster So, the  irrevocably live and viral aspect of real time conversations through social media channels can either be very successful when managed or close catastrophic when left unmonitored. Obviously, the last outcome being the overriding fear of the Danish soccer team! ”Fouls & Fumbles” in the infographic gives a few examples of just how catastrophic social media can be, if you don’t recognize and manage the virality and irrevocability of a status update or tweet. Worst case scenario when unmanaged: you get kicked off the team, fined and end your career. Best case scenario when managed: you rise to fame and your career takes off! Similar Posts: LinkedIn Launches ?Follow Company? Button How To Gain Value From Social Media Feedback Social Media And Branding [Infographic] Henriette Stisen Mindjumpers Tue, 01 May 2012 11:56:40 +0100 http://feedproxy.google.com/~r/mindjumpers/~3/IB_bUDVf_NU/ TweetWe have previously discussed the importance of visual storytelling in social media here on the blog. Volkwagen?s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. Volkswagen has uploaded a photo album with a series of 200 images of their Amarok car in their Facebook Photo Gallery. When pressing the right arrow key, you flick through the images at a pace fast enough to make the continuous photo stream appear as a movie of the car driving through different landscapes ? like a digital version of a flipbook. The idea is simple but brilliant; Volkswagen gets the users to experience the Amarok pick-up truck in different landscapes and situations just by flipping through a photo album. The user can see how the car handles bouncy hills in nature and how smooth it looks when it drives through the city. The downside of is that a weak internet connection or weak computer can make the movie a bit abrupt the first time the user scrolls through the flipbook. But once it has fully loaded, the user will be able to watch the movie in a never-ending loop without delays. We may see more of similar visual engagement from other brands as a result of this case that already has got a lot of attention. Watch the movie below to see how it works or try it out for your self here. Similar Posts: 2012 Is The Year of Visual Communication How to Create Engagement Through Facebook Timeline Importance of Storytelling in Social Media Mai Bruun Poulsen Mindjumpers Fri, 27 Apr 2012 10:23:32 +0100 http://feedproxy.google.com/~r/comunize/~3/9SB7BbvhNdg/   There are many reasons people look for answers on if communication with the dead is possible , some are looking to reconnect with loved ones that have passed over, others hope their ancestors can provide answers or protection, and still others just do it for the curiosity of seeing who comes through.  There is a fascination with the dead and people that have crossed over to the other side so no matter what the reason you are looking to communicate with the dead the most important thing to remember is to properly prepare and protect yourself before you begin.   The most vital part of preparation is to examine your motives for wanting to contact someone that has passed over.  Make sure your old wounds or grudges with that person are healed and that your reasons are pure and not meant for harm or negative purposes.  Any negative energy you bring to your attempt to communicate with the dead will have the potential to also attract negative entities so ensure your motives are pure.   Next, make sure you are past the grief phase.  If you are still grieving it will interfere with your attempts to communicate with the dead.  Grief, anger and frustration will block the flow of communication and make it harder for them to pass their messages onto you.  There are foods and substances that can also block the flow of communication with the dead.  It should go without saying that alcohol of any kind should not be used directly before or even the previous 48 hours before contact with the dead is attempted.  Also, keep sugar, caffeine and dairy out of your system during the day of your communication.  Ideally, you would prepare your body with healthy foods – vegetables, greens, healthy proteins and lots of water.   After making sure your body is properly prepped, prepare your home or the space where your will be communicating with the dead.  To properly prepare a space first make sure you pick a place that has a pleasant atmosphere already.  If your space is full of clutter and dirt and dust then pick a different space or have that room thoroughly cleaned.  Ideal places are ones where you feel relaxed and peaceful.  Some people use the space where they do their daily meditation, others choose their flower garden or simply a comfortable place in your home free of excessive electronics as they can interfere with the communication process.  Once you choose your space you cleanse the space with incense and candles.  The best color candles to light are white, gold or purple.   Once you have cleansed your emotional space, your body and your home space, you are ready to begin your process of communicating with the dead. Make sure you have written down in advance your goals for the session, who you are trying to communicate with and what questions you want to ask or the purpose of your communication.  Light your candles, take a few deep, relaxing breathes and begin your process of communicating with the dead. Jill Magso Your guide for spirituel living Wed, 25 Apr 2012 11:49:20 +0100 http://comunize.com/spiritual/communicating-dead/   There are many reasons people look for answers on if communication with the dead is possible , some are looking to reconnect with loved ones that have passed over, others hope their ancestors can provide answers or protection, and still others just do it for the curiosity of seeing who comes through.  There is a fascination with the dead and people that have crossed over to the other side so no matter what the reason you are looking to communicate with the dead the most important thing to remember is to properly prepare and protect yourself before you begin.   The most vital part of preparation is to examine your motives for wanting to contact someone that has passed over.  Make sure your old wounds or grudges with that person are healed and that your reasons are pure and not meant for harm or negative purposes.  Any negative energy you bring to your attempt to communicate with the dead will have the potential to also attract negative entities so ensure your motives are pure.   Next, make sure you are past the grief phase.  If you are still grieving it will interfere with your attempts to communicate with the dead.  Grief, anger and frustration will block the flow of communication and make it harder for them to pass their messages onto you.  There are foods and substances that can also block the flow of communication with the dead.  It should go without saying that alcohol of any kind should not be used directly before or even the previous 48 hours before contact with the dead is attempted.  Also, keep sugar, caffeine and dairy out of your system during the day of your communication.  Ideally, you would prepare your body with healthy foods – vegetables, greens, healthy proteins and lots of water.   After making sure your body is properly prepped, prepare your home or the space where your will be communicating with the dead.  To properly prepare a space first make sure you pick a place that has a pleasant atmosphere already.  If your space is full of clutter and dirt and dust then pick a different space or have that room thoroughly cleaned.  Ideal places are ones where you feel relaxed and peaceful.  Some people use the space where they do their daily meditation, others choose their flower garden or simply a comfortable place in your home free of excessive electronics as they can interfere with the communication process.  Once you choose your space you cleanse the space with incense and candles.  The best color candles to light are white, gold or purple.   Once you have cleansed your emotional space, your body and your home space, you are ready to begin your process of communicating with the dead. Make sure you have written down in advance your goals for the session, who you are trying to communicate with and what questions you want to ask or the purpose of your communication.  Light your candles, take a few deep, relaxing breathes and begin your process of communicating with the dead. Jill Magso Your guide for spirituel living Wed, 25 Apr 2012 11:49:20 +0100 http://feedproxy.google.com/~r/mindjumpers/~3/-K_sznslbFc/ Tweet SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year?s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com, April 3rd 2012). Mobilizing target networks online During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Transparency of Community The idea of Gushcloud, according to Vincent, is to create a social media marketing platform out of the ordinary, where companies can reach a number of target participants (?Gushers?), or influencers, and then mobilize the participants? networks by rewarding these Gushers for sharing something in their social networks, downloading an application, blogging about a product launch or completing the marketing surveys etc.: ?Gushcloud is more than a social media marketing tool. It?s an open, transparent and growing community of influencers that brands can tap into.? Vincent Ha, co-founder and CEO of Gushcloud. Growing at a great pace! Launched on October 18th 2011, Gushcloud?s community now reaches close to 40 million people through Gushers? sharing, tweeting, downloading applications and blogging about products, events or brands in their networks. Vincent emphasizes that the reach of the community enables the Gushcloud team to ensure their clients a great return on the marketing money spent on the Gushers, seeing that they only reward for the ?gushing? made by these and not for the further spread in their network. How does it work? Basically, let?s say a company rewards Gushers anywhere from $0.25 upwards for every tweet or link shared about a company?s new product. The outcome of a completed Gusher-task is then twofold: The Gusher gets rewarded and may enter a prize pool while the company gets exposure in the Gusher?s network. A network that has been specified to match the company?s target groups through the choice of Gushers within the Gushcloud community. Presently, Gushcloud has been launched in Singapore and Malaysia; is in Beta for the United States and has offices in Indonesia and Australia coming up this year. Similar Posts: BigMarker.com: Social Network for Communities 3 Tips For Effective Blogger Outreach Understanding Viral Content Marketing [Infographic] Jonas Klit Nielsen Mindjumpers Wed, 25 Apr 2012 09:00:45 +0100 http://www.agilethoughts.dk/2012/04/building-trust-by-collaborating-openly-republished/ I?m currently (2008) leading a project for a large client. Although they have been a client of ours for some time now, the people involved ... martin AgileThoughtsAgileThoughts | My ramlings on Agile, Leadership and everything beyond and in between Mon, 23 Apr 2012 14:42:43 +0100 http://feedproxy.google.com/~r/Newspakistanpk/~3/ygswyJjHAgg/ After the joint-sitting of the parliament unanimously approved an end to drone strikes, Pakistan and the United States (US) have been mulling for joint-sharing of spy attacks to target militants in tribal region of the country. A report published in Dawn quoting sources observed, ?We are striving to have genuine co-ownership of the drone operations?. According to the report, the two countries discussed host of proposals including a real-time intelligence sharing and evidence sharing notification of spy strikes. The US had refused to end drone strikes, conveying to Pakistan on more than one occasion over the past few weeks, it added. The US rejected the proposal of Pakistani F-16 jets to target militants in the region. The report added, ?The Americans insist that drones are integral part of their counter-terrorism operations being best suited for this purpose?. The latest development occurred after the government and parliament softened its position, delinking resumption of NATO supply-line with a halt to drone attacks. A couple a days ago, Prime Minister Syed Yousaf Raza Gilani omitted the agenda issue of drone strikes from agenda of the Defence Committee of the Cabinet (DCC). While listing policy parameters for re-engagement with the US, the premier noted, ? Negotiation on new terms and conditions for resumption of the Ground Lines of Communication, joint counter-terrorism cooperation, greater inter-agency coordination, transparency in US diplomatic and intelligence footprint in Pakistan, strengthening of border security and non-use of Pakistan?s territory for attacks on other countries and expulsion of all foreign fighters from Pakistan?s territory, are our fundamental policy parameters?. Moazzam Khan, the Foreign Office spokesperson tacitly accepted the shift saying, ?Pakistan?s relations with the United States are very important. We want to address all issues on the basis of mutual respect and mutual interest at the end of the day, the two countries will have to find some mutually acceptable grounds as to how we want to move forward?. The report further claimed that there had been a sudden change in the position on attacks of US unmanned crafts, saying that the envoys conference, convened for providing input to the parliamentary review process also avoided commenting over it. Faisal Farooq NewsPakistan.pk Fri, 20 Apr 2012 11:49:44 +0100 http://feedproxy.google.com/~r/mindjumpers/~3/4hcFNeUGLrU/ TweetA couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement  as well as discussing ROI. The fierce growth of data and insights on the web has by no means lessened the interest for Social Media Analytics, making the hot topic of  today “Big Data”. My presentation below is yours for the reading. Beneath the presentation I?ve attached a few comments to the slides as some of them might not be self-explanatory ;-) View more presentations from Mindjumpers Slide 1-6: The introduction of Mindjumpers Slide 7: The simple definition of Social Media or let?s just call it ?Online Social Technologies That Facilitate Interaction Between People? Slide 8: What is “Big Data”? Slide 9: Social Data ? it?s a revolution or at least a high growth evolution Slide 10: Discussing the buzz words on the way to defining Social Analytics Slide 11-13: Reference to a recent white paper by Awareness inc. on the topic, providing a definition of the topic Slide 14: My dream strategic dashboard for Social Analytics (thorough explanation to come in another blog post – stay tuned!) Slide 15-19: Before analytics can provide any value, we need to have a clear strategy and clear objectives, targets and KPI´s. We start out by talking about the value proposition of Social Media. Slide 20-23: Going a bit back to the strategic analytic dashboard, giving examples on buzz tracking, platform API, social profiling and campaign performance measurement. Slide 24-25: Some KPI measurements developed in the previously mentioned white paper by Awareness inc. Slide 26: Discussing reporting ? What, How, Why and to Whom should the data and insights in the organization be delivered. That?s about it! Please share your thoughts and comments on this exceedingly relevant topic. Similar Posts: How To Gain Value From Social Media Feedback Understanding Social Media ROI Cycle Third Year of Bees Awards Jonas Klit Nielsen Mindjumpers Fri, 20 Apr 2012 10:00:46 +0100 http://feedproxy.google.com/~r/mindjumpers/~3/xAUrwkuj-Yw/ Tweet The new Timeline design rolled out earlier than expected for many brand pages. In our previous blog posts we have gone through the functionalities. This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. The value of visual content Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content. Tabs are also more limited than before. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. Get used to post visual content in order to make your timeline look appealing. Photos should be an integral part of your posting ? status updates including images receive the highest engagement among fans. In order to create spread and engagement of your visual content, leave room for interactive elements. Share images that people can re-share with their friends. The more people share your content on Facebook, the better Edgerank will you achieve.  Add Milestones With Timeline, you have the possibility to add content back in time. Use this feature to create a story of your brand or organization in your timeline. Add a short story as well as a photo to go along with it. Share relevant key moments in your company?s history as the founding of your company, events you?ve held or launch of a product. So how can your brand create engagement around the milestones? Firstly, you can add questions to the text you write to the content for people to give their feedback on. Secondly, try to figure out a reason for people to explore your timeline. Don?t expect that people will browse through every year of your timeline to look at all your milestones. People who once liked your page will most likely not visit your page again ? they will just notice the update you share in their News Feed – so keep in mind that you have to give your audience a concrete encouragement to do so. Draw attention through Pins With the possibility to pin the posts you do, you can get posts that dates back in time to be visible in the top of your timeline. This functionality is great if you have an ongoing event or campaign that you would like people to see and engage with when they first enter your timeline. How Fanta created engagement through Timeline Let yourself be inspired of a case by Fanta. On February 29, 2012, Fanta posted a status update saying that the leap year day had disturbed the ?Fanta time?. Because of this, four Fanta characters; Gigi, Lola, Floyd and Tristan had been brought into the past and hidden in the timeline. Photos where posted along the timeline and featuring the characters in different situations, such as a picture on Lola trapped in 1975 on a disco. For a chance to bring back the characters to the future so they also could be seen on the cover image, the photo had to get the same number of Likes as the number of the year where the character was hidden in. For example would the photo on Lola get 1975 Likes in order to be featured on the cover image. This initiative is still on-going on Fanta’s page. The really smart thing with this, is that Fanta gets people’s engagement and increase the spread of their content ? and in the same time they get them to go through their milestones and updates they setup back in time in their Timeline. Next to the images of the characters that people should Like, they have placed images that show historical stories from the Fanta brand, which they make people aware of. Similar Posts: 2012 Is The Year of Visual Communication Importance of Storytelling in Social Media How Will Timeline Work on Facebook Pages? Sara Hansson Mindjumpers Thu, 19 Apr 2012 11:29:23 +0100