De seneste posts fra danske RSS feeds og weblogs på Overskrift.dk om tag'et foursquare http://www.overskrift.dk Tue, 22 May 2012 19:01:11 +0100 FeedCreator 1.7.2 http://www.overskrift.dk/images/overskrift.gif http://www.overskrift.dk Overskrift.dk http://blogs.law.harvard.edu/tech/rss 60 http://www.plantcph.dk/blog/2012/05/22/plant-new-york-city-2012/ We were in New York attending Internet Week in May 2012, learning new things and getting creative fuel for future projects. We created this responsive website where we were feeding all our Instagrams, Foursquare check-ins and Tweets to give a picture of what happened and what we were up to. Check it out! Jacob Larsen Plant Blog Tue, 22 May 2012 12:49:55 +0100 http://feedproxy.google.com/~r/WebimaxSEOBlog/~3/muJ8xbDcO4M/social-media-selection-made-simple-location-focused-networks TweetSocial Media Selection Made Simple: Location-Focused Networks was originally posted on the WebiMax SEO Blog As social media websites become the focal point of countless internet advertising firms, so too have small business owners come to depend on social networks for their ongoing marketing campaigns. While Facebook is the primary social website for many companies these days, the fact is that there is no shortage of social media sites to pick from when trying to improve a company’s conversion rates and traffic. Although social media companies often ignore many sites when campaigning, the options available to businesses advertising on social networks are rather robust. Over the next few days, I’ll be looking at the half dozen or so websites that most social media advertisers call home. Many small business owners tend to ignore the vast array of networks they could be marketing through and instead rely on Facebook as their sole avenue of social campaigning. Experienced SEO agencies realize that each site has its own unique properties that allow businesses to capitalize on their company’s strengths. By choosing to focus one’s efforts on a social network that offers features that are worth using, a small business owner can bring in far more clientele than otherwise. In today’s blog post, I’ll be putting the spotlight on those social networks that bring customers directly to a company’s doorstop. While they may not be as active as the bigger networks around today, geographically-focused social media sharing sites are an excellent asset to any small to medium-sized business. Foursquare: The Little Meta Game that Could (and Does) The most well-known of these social networks is, of course, Foursquare. Over the course of the last several years, Foursquare has become the most prevalent social media sharing site for “check-in” activity. Structured as a friendly competition between other users, the site is accessible through free apps available on every smartphone digital market out there. Getting involved with the network is as easy as having your business get listed online. Many companies benefit from Foursquare through having an active listing full of comments and constant check-ins from users. For best results, you will want to have ongoing contests and promotions accessible only to network users. For example, a coffeehouse owner can offer a free drink for every five check-ins or a discount for regular visitors. The more active a Foursquare business account is, the better the chance that users will share their activity on Facebook or other networks. This allows businesses to appear in social media user feeds and gain additional exposure with little to no effort. Pinwheel: The Up-and-Comer Pinwheel is an interesting network. Similar in function to Foursquare, it allows its users to share their travel activity to friends and family in a few quick steps. The big difference between it and Foursquare lies with how users are able to add non-business locations to a map and pin images across it. As of right now, Pinwheel is in beta phase and as such users will have to sign up for a mailing list in order to get into it. Business owners may be asking why they should bother with Pinwheel. Well, for one thing, getting into the network’s beta means getting in on the ground floor. A business established on Pinwheel now will have a considerable advantage over those companies that try to jump on the bandwagon once the site goes live. Pinwheel promises to offer many of the popular features that Foursquare provides to its users, so businesses that use the network will have plenty of tools to work with. Facebook’s Check-In Feature: Well-Integrated, but Less Reliable Companies already involved with Facebook may have seen its users check in at various locations from time to time. It’s true that site users can post their activity and mention a business as well as tag others, but the function isn’t as active on Facebook as it is on social media networks dedicated to that function (a la Foursquare). On the plus side, Facebook actively tracks the metrics for a business’ check-in rates and analytics are available for that information at any time. Small business owners who focus most of their efforts on Facebook should definitely look into encouraging their followers to check in when visiting their company’s locations. Check-in activity can help keep a company’s name in user feeds consistently throughout both workdays and holidays. Thus concludes the first installment in my three-part series on selecting the right social media site for business campaigns. For additional information, I advise readers to check out our resources on social media company services or to contact me at jwersits@webimax.com. TweetRelated posts: Diversifying Content on Different Social Media Outlets is Key to Good Marketing Faith in a SEO Future: Social Media Companies Already Believe Social Media Services jwersits WebiMax Internet Marketing Blog: SEO, PPC, SEM & SMO Wed, 18 Apr 2012 18:29:19 +0100 http://techtjek.blogs.business.dk/2012/04/10/kan-ipad-undga-aspirinens-skaebne/ Her kan du læse denne og andre nyheder fra teknologiens univers. Navnet iPad er godt på vej til at blive synonymt med hele tablet-kategorien. Umiddelbart lyder det som en god nyhed for Apple, men udviklingen indebærer også risici, skriver AP. Faren er, at navnet bliver så udbredt, at Apple ikke kan beskytte iPad-navnet, men må gå med til, at alle bruger det. Det er, hvad skete med aspirin, som Bayer opfandt, men man måtte altså opgive at beskytte navnet. Derfor er producenter af produkter fra Kleenex til Rockwool meget optagede af at fastholde navnet som et varemærke, og ikke en generisk betegnelse. Apple og iPad tegnede sig for en markedsandel på 73 procent af tablet-markedet i 2011, og selv om andelen forventes at falde, har iPad-betegnelsen allerede bidt sig godt fast.  Windows Phone forærer tid og penge Microsoft fortsætter sin indædte kamp for at få fat i smartphone-markedet, senest I forbindelse med lanceringen af en række nye modeller på det amerikanske marked. Her har Microsoft søsat en sindrig kampagne, hvor man kan vinde præmier, som sparer tid, fra en personlig shopper til hundeluftning. En anden konkurrenceparameter er apps, hvor Windows ligeledes har et efterslæb. Derfor er man nu begyndt på at tilbyde udviklerne penge og andre goder for at få dem til at lave apps til Windows Phones platform. New York Times fortæller, hvordan Microsoft finansierede udviklingen af Foursquares app, som ellers ikke var blevet til noget. Windows Phone byder aktuelt på cirka 70.000 apps, Android 400.000 og iPhone 600.000.  HTC halter Microsoft er ikke den eneste, som har udfordringer på smartphone-markedet. I kapløbet mellem de to største asiatiske producenter har koreanske Samsung godt og grundigt sat taiwanesiske HTC. Sidstnævnte meddelte fredag, at man i det forgangne kvartal har oplevet et fald i indtjeningen på hele 70 procent. Baggrunden er, at markedsandelen i 2011 faldt røg ned på 6,5 procent, mens Samsung gik fra 9 til 23 procent. Derfor kunne Samsung samme dag som HTC melde om en fordobling af indtjeningen, ikke mindst takket være telefondivisionen. HTC’s modtræk synes at være større fokus på indhold og tjenester. I hvert fald har man investeret flittigt i musikteknologi og cloud computing. Det lyder godt og fornuftigt, men det er svært at gå fra hardwareproducent til full-service leverandør. Spørg bare Nokia. Cyberporno er big data, og big business Lige siden internettets tilblivelse har porno været en af de helt store aktiviteter, men ingen kender omfanget. Nu har techbloggen ExtremeTech gjort et mere end hæderligt forsøg på at estimere pornoens plads i cyberspace, og tallene er overvældende. Verdens største pornosite, Xvideos, har 4,4 milliarder sidevisninger om måneden og transmitterer 50 gigabytes i sekundet. Dermed kan Xvideos måle sig med giganter som Google, Facebook og YouTube. Den største forskel på pornosites og mere stuerene hjemmesider er besøgstiden. Folk bruger eksempelvis tre til seks minutter på nyhederne, mens det tager 15 til 20 minutter at blive færdig med pornoen. Brugerne, der for 75 procents vedkommende er mænd, har varierede interesser. Ud over porno interesserer Xvideos’ besøgende sig for gangstermusik og organiseret kriminalitet, mens brugerne hos verdens næststørste pornsite, YouPorn, også klikker forbi hjemmesider om netværksarbejde og familiefilm. Facebook vil have billeder For ikke så lang tid siden talte man om muligheden for, at Facebook blev købt; nu køber Facebook virksomheder. I går kunne Mark Zuckerberg & Co. fortælle, at man har betalt en milliard dollar for Instagram, en app til at dele billeder i sociale netværk, inklusive Facebook. Instagram har vokset sig til en solid succes med over 10 millioner brugere, og kombinationen billeder plus sociale netværk er oppe i tiden. Det gælder ikke mindst Pinterest, et andet socialt netværk, hvor billeder og visuelle brugerflader spiller en central rolle. Det har gjort Pinterest til en af historiens hurtigst voksende sociale netværk, hvilket naturligvis også har vakt Facebooks interesse. Købet af Instagram kan derfor være Facebooks forsøg på at favne en muligvis vedholdende trend inden for sociale netværk. Den første reaktion fra Instagrams brugere har været negativ.     Sten Løck Tech tjek - teknologi til folket Tue, 10 Apr 2012 09:13:02 +0100 http://feedproxy.google.com/~r/WebimaxSEOBlog/~3/Z3D5er9r-HY/add-foursquare-to-your-arsenal-of-great-promotional-tools When it comes to social media and SEO, I’ve discussed two major players so far: Twitter and the up-and-coming Pinterest. Here is yet one more: Foursquare. This is primarily a mobile app for smartphones, but it can be so much more for businesses that know how to utilize it for promotional and marketing activity. Foursquare trades on the currency of fun, but the app and social media tool can produce tangibly profitable results if businesses use it in just the right way. In fact, this blog post was inspired by a recent article by Mashable on a promotional collaboration between Foursquare and the popular Viacom cable channel VH1, which was one of the earliest brands to join the Foursquare community. The two have released a “Save the Music” Badge that users who follow VH1 can earn if they check into any music venue in the country. For the first 35,000 users who unlock the badge, $1 will be donated to the VH1 Save the Music Foundation, which provides money to schools to revitalize their music education programs. From this particular venture, VH1 is clearly not making money; but, it is generating a large amount of user participation, and garnering loads of attention from both people who use Foursquare and those who don’t. This attention will help build strongly upon a positive brand presence for VH1 in the social media sphere, and will prove beneficial to promotions it may run in the future that will bring in money. It is in fact the opportunity to hold special sales and promotions on Foursquare that makes the mobile app so valuable to all businesses. The Foursquare audience is largely young, fun-loving, and ? most importantly ? eager to spend, especially when they are presented something in an appealing way, which happens easily through Foursquare. Businesses that are quick to realize this can successfully set up the right social media marketing campaigns to engage these users ? and bring them into their stores, restaurants, and other venues. To best illustrate this, I can only make use of some local examples. When I check into the Cherry Hill Mall’s Macy’s on Foursquare, I often receive a discount of 20% on any purchase. When I check into a nearby Raymour & Flanigan Furniture store on Foursquare, I can get a 10% discount on my entire purchase of non-sale items. Several restaurants in Philadelphia offer the ability to take $5 off an order of $5 or more if you check into them via Foursquare. Speaking of restaurants, checking into the Chili’s Grill & Bar located close to the Webimax offices rewards Foursquare users with a free order of chips and salsa. Such tantalizing discounts and promotions have proven incredibly useful in getting people to engage with ? and spend time and money at ? many businesses. If you are running a business and are looking for that extra edge, it may be worth your time to consider how Foursquare can help enhance your SEO marketing and promotion strategy. Related posts: Explore Foursquare Tabs Free SEO Tools Develop Pinterest in Your SEO Marketing Campaign Durba Chatterjee WebiMax Internet Marketing Blog: SEO, PPC, SEM & SMO Thu, 01 Mar 2012 23:35:46 +0100 http://www.microformats.dk/2012/03/01/foursquare-skifter-til-openstreetmap-baseret-kort/ (Artikelserie Dit og mit kort, 148). I går annoncerede Foursquare at de skifter til OpenStreetMap. Foursquare har så valgt at benytte MapBoxs globale korttema, som er dannet på baggrund af OpenStreetMaps geodata. Her finder vi kimen til den første store kritik af Foursquares nye tiltag, der er dukket op fra gamle Foursquare brugere. MapBox har nemlig ikke så dybt zoomniveau som fx OpenStreetMaps standard Mapnik design og for den sags Google Maps. Lad mig vise det med et eksempel fra Gammel Kongevej i København. I nedenstående billede har jeg zoomet max. ind på MapBoxs globale korttema. Tager vi så OpenStreetMaps Mapnik korttema, så vil man kunne zoome bedre ind på Gammel Kongevej og se meget mere detaljeret (interaktivt kort her). Så jeg forstår godt kritikken af Foursquare vedr. zoomniveau. Hvis de får lavet et bedre korttema mht. zoomniveau, så kan en stor del af kritikken forsvinde. Det er sådan set ikke OpenStreetMaps geodata, som er problematiske her, men mere et spørgsmål om at lave flere zoomnivauer. Og det er så mange millioner tiles af 256×256 pixels og god og hurtigt serverplads, der skal laves til et godt zoomniveau for et globalt korttema. Andet kritikpunkt er dækningsgraden af Google Maps kontra OpenStreetMap (vi snakker vektorkort her). Nu har ingen af dem et 100% verdensdækkende kort, i nogle områder af verden er Google Maps bedst og i andre dele er det OpenStreetMap. Især Europa og storbyer (der menes også storbyer i resten af verden her) er OpenStreetMap førende. Dette punkt kan der selvfølgelig gøres noget ved, fx nogle at Foursquare brugerne måske lige kortlægger til OpenStreetMap, såfremt deres by er ringe dækket. Der er en vis jubel fra OpenStreetMap samfundet fra udmeldingen om, at Foursquare på en eller anden vis vil støtte OpenStreetMap. Her tænkes først og fremmest på, om de indtjekket steder (kald dem POIs) vil kunne overføres til OpenStreetMap, såfremt de ikke er der allerede? Så man kan få en badge “Data mayor of …”, hvis man er den person som først tilføjer et indtjekket POIs til OpenStreetMaps database. Jeg ser frem til at høre, hvad Foursquare har tænkt sig at gøre vedr. opbakning til OpenStreetMap, der er intet konkret meldt ud endnu. Sidste kritikpunkt er, at så forsvinder Google Maps satellit og luftfotos tillige – Dette punkt kan der ikke gøres noget ved, da Foursquare begrundelse for at skifte er økonomi. Google er begyndt at tage betaling for websites, der trækker meget trafik. Bemærk dette nye tiltag vedrører kun Foursquare domænet. På folks smartphones benyttes stadigvæk Google Maps API, da det kommer som indbygget funktion (Android og iPhone) og sådan set ikke belaster Foursquare økonomi (Jeg ved ikke om det bliver tilfældet på et tidspunkt). iPhone SDK and Android Maps API use Google Maps in connection with their platforms, we?ll still use those maps Søren Johannessen microformats.dk Thu, 01 Mar 2012 09:32:17 +0100