De seneste posts fra danske RSS feeds og weblogs på Overskrift.dk om tag'et marketing advice http://www.overskrift.dk Thu, 21 Jun 2012 11:16:14 +0100 FeedCreator 1.7.2 http://www.overskrift.dk/images/overskrift.gif http://www.overskrift.dk Overskrift.dk http://blogs.law.harvard.edu/tech/rss 60 http://contactdb.com/blog/seven-things-your-email-campaign-metrics-are-saying-that-you-might-be-ignoring/ ShareTweetYour B2B email marketing campaign talks to you through a special language called analytics which use numbers instead of letters to form words called metrics. Through combinations of these metrics and other data, your campaign lets you know about any … Continue reading → admin ContactDB Thu, 21 Jun 2012 04:23:11 +0100 http://www.121directmarketing.com/blog/the-advantages-of-outsourced-telemarketing-services-for-targeting-australian-companies/ TweetBusinesses will always want to expand their market one way or another. This is to allow it to grow while getting an adequate or an even substantial return in their capital. One market that is beneficial to many businesses to target are those located in the Australian country. For one thing, the economy down under has been seen as one of the most lush and thriving ones a person can see in decades.  Targeting Australian companies for the financial growth of one’s business is nothing to laugh about. There has already been tons of business organizations that have earned their rightful place at the top of their respective competitions because they have successfully gathered brand new business opportunities in the Australian country. In order to effectively do so, businesses can outsourced their marketing campaigns to outbound call centers.  These call centers have experts when it comes to racking up brand new opportunities for any business that can be located in most industries. These outsourced telemarketing services can be deemed as the best of the best for bringing business organizations towards their financial goals.  Outsourcing one’s telemarketing services to these firms can bring in tons of benefits for the business. These benefits are the reasons why it can pull a business from the ground up. Let us take a look at the some of the many benefits of outsourcing one’s marketing campaign for Australia to expert telemarketers.  Costs for the marketing campaign are significantly reduced There are times when creating an at-home telemarketing campaign for targeting Australian companies can become very tempting. A lot of business owners think that it is the more cost effective solution when in fact this is only true at the start of the campaign. Outsourcing the marketing campaign to these outbound call center agents provides lesser costs for the entire course. There are even reports that the overall cost for outsourcing the campaign can be reduced to up to 30% of the total expenses as opposed to running it at-home.  Instantly acquire a team of experts If there is one thing many business owners do not like it is time wasted on their operations. Most of them will always like to gather as much new opportunities as possible instead of doing other of the organization’s operations. One of the things that a lot of business owners tend to not like is the building of a team to do their marketing processes as they know it will take a lot of time to complete. Once the campaign has been outsourced, it is now in the hands of experts who are ready and willing to meet their client’s expectations. This way, businesses no longer has to waste any time on things like training and skip ahead to gaining new deals from their prospects.  Receive more praises than complaints from prospects Targeting companies down under with a team of novices does not bode well for the marketing campaign. For one thing, during the early phases of the course, it will most likely turn into a trial and error run than a campaign itself. Hence, lots of prospects might become annoyed because of the lack of experience of the agents. With the team of experts handling the marketing campaign, these Australian companies will not doubt become impressed by their knowledge and understanding about their culture and economy. As such, any business can instantly gain tons of praises instead of filling the bucket with complaints.  Outsourcing one’s marketing campaign to these telephone marketing firms for targeting Australian companies can help business organizations with racking up sales income and can bring them to their financial goals. admin Business Lead Generation Tips Thu, 21 Jun 2012 03:31:39 +0100 http://wordpress-viden.dk/effektive-sogemaskineoptimering-retningslinjer-for-affiliate-marketing/ Artikel af Patrick Ubuane  - Læs mere om Effektiv søgemaskineoptimering i dag! WPEkspert Wordpress Viden Wed, 20 Jun 2012 23:13:22 +0100 http://feedproxy.google.com/~r/ArticleSnatch/~3/dpyiuIERDYc/3985334 When you're just starting to distribute articles to market your website, it can be a little intimidating because most likely you're not used to writing articles on a regular basis. Being a beginner isn't a bad thing--in fact, it's the perfect time to establish some excellent writing habits. This article offers you 7 article marketing tips that are especially helpful for beginners, and you can take any combination of these tips and use them to create your own writing strategy. 1 - Don't try to write an article in one sitting. Writing takes time, and there are different stages to it. In the first stage you'll be jotting down ideas you want to include in your article. In the next stage, you start to write in complete sentences and paragra ...article marketing tips ArticleSnatch Article Directory - Fresh Articles Wed, 20 Jun 2012 21:46:43 +0100 http://twitter.com/mikkelif/status/215515312613896194 @Mortenhou kommer med sine input til Bendtner & Paddy Powers Ambush marketing risikabelt men lukrativt http://t.co/0qivUIjI #marketing #EM Twitter / Mikkel If Hansen Wed, 20 Jun 2012 20:43:49 +0100 http://twitter.com/meghan_krane/status/215483725012664321 @evanhamilton What is the price of the item or service? #marketing Twitter / meghan_krane Wed, 20 Jun 2012 18:38:18 +0100 http://blog.podio.com/2012/06/20/event-marketing-with-a-small-job-in-barcelona/ How do you know when you’ve come up with the perfect marketing campaign idea that your client will love? You could lay on your office couch, have a nap, and wait for your secretary to think of it – à la Don Draper from Mad Man – or you could take the innovative approach of event marketing boutique, A Small Job. The team at A Small Job have created an Ideas App on Podio to capture their ideas after creative meetings, before voting on them to decide which to pitch their clients. At times they’ve extended this process to include clients from the very beginning. On a recent project with Volkswagen, A Small Job set up a workspace with a team from VW to run the project, from sharing initial ideas to presenting renderings. Creative Executive Director, Juan Pablo Sánchez has made a great video with his team to show you how they run their company, from handling supplier invoices to managing client projects on Podio: “The increased transparency made possible by Podio has really improved our clients relations and the process of selecting campaign ideas. We’ve found by sharing a workspace on Podio, our clients understand our creative process better. It’s also a faster way of sharing ideas and selecting the best ones to take forward. As projects proceed Podio’s a great way to present and discuss work with our clients, without having to email things back and forth.” – Juan Pablo Sánchez, Creative Executive Director at A Small Job This approach has certainly paid dividends for A Small Job. Juan Pablo explains: “we develop really creative ideas, a bit crazy you might say,” a dancing polar bear arriving on Oropesa beach for example. Their recent work for Trident chewing gum has landed them a nomination at the Cannes Lion festival. You can check it out here. The world’s largest puppet show from the Mestalla stadium, at half time between Valencia vs. Barcelona: Michael Dean Podio Blog Wed, 20 Jun 2012 15:59:41 +0100 http://feedproxy.google.com/~r/traexs-music-and-video-news/~3/pE_fwwd0aBo/ The online platform iPluggers connects musicians and labels with digital radio stations worldwide for the purpose of music promotion. To do so a matching happens between registered musicians and labels on one side and radio stations on the other side. On the side of the musicians and labels an approval process is required and after [...] traexs TRAEXS.COM Music Video News Wed, 20 Jun 2012 15:45:35 +0100 http://normik.tumblr.com/post/25502539193 Målrettet e-mail marketing baseret på dine modtageres personlige interesser og behov høster størst... Normik Wed, 20 Jun 2012 15:25:00 +0100 http://newsroom.electrolux.com/dk/2012/06/20/electrolux-blandt-europas-bedste-arbejdspladser/ Electrolux, som er Danmarks 8. bedste arbejdsplads, er nu også blandt Europas bedste arbejdspladser. Det afslørede Great Place to Work Institute ved en gallaevent i Berlin d. 19. juni. Det er første gang, at Electrolux optræder på den europæiske liste, og Fredericiavirksomheden fik en placering som nr. 38 på listen over mellemstore virksomheder. ?Jeg er stolt af, at vi også markerer os på europæisk plan.  Det er fantastisk, og det motiverer os til at fortsætte vores fokus på medarbejderne og vores værdier,? siger en glad Erik Møller, der er administrerende direktør i Electrolux Danmark, og fortsætter: ? Det skaber stolthed, respekt og troværdighed. Glade og motiverede medarbejdere er den bedste feedback på, at vi lykkes med vores fokusering på den gode arbejdsplads og den enkelte medarbejder.? Stolte medarbejdere Undersøgelsen, der ligger til grund for kåringen, gennemføres af Great Place to Work Institute og er den største kortlægning af medarbejdertrivsel i Europa. I de danske målinger har Electrolux-medarbejderne især markeret sig på værdien ?stolthed?. Ikke mindre end 94 % svarer, at de er stolte af at fortælle, at de arbejder for Electrolux, og hele 95 %, at de har det godt med den måde, virksomheden bidrager til samfundet på. Overordnet svarer 97 % af Electrolux-medarbejderne, at ?alt taget i betragtning er det et rigtig godt sted at arbejde?. Det er første gang, Electrolux optræder på listen over Europas bedste arbejdspladser i kategorien mellemstore virksomheder, der i alt tæller 19 danske virksomheder. Læs mere om Great Place to Work Institute og om årsagen til nominering og placering Lise Wendel Eriksen Electrolux Newsroom Denmark Wed, 20 Jun 2012 15:02:44 +0100 http://twitter.com/tahitahi/status/215422567165607938 Why brands needs to understand social discovery. My guest post on http://t.co/ACnLzdyn http://t.co/jnMOBlUT #marketing Twitter / tahitahi Wed, 20 Jun 2012 14:35:17 +0100 http://wirelesshomesecurity-camera.com/need-reviewsinfoadvice-on-a-nikon-70-300-dx-vr-lens.html Wirelesshomesecurity-camera.com – Right here i will give information of Nikon Zoom Lens Critiques and you can find information and ideas trick about Kidde and other Carbon Monoxide detector, properly, nowadays i will give you data of Need to have reviews/information/advice on a nikon 70-300 dx vr lens ?. I have some answer for Im new [...] Wireless Home Security Camera Wed, 20 Jun 2012 13:18:43 +0100 http://twitter.com/Angggie/status/215397424775172097 Most popular travel apps by country. Interesting stuff from @AppAnnie http://t.co/TnEykyuH #travel #app #marketing (via @everplaces) Twitter / Angggie Wed, 20 Jun 2012 12:55:22 +0100 http://feedproxy.google.com/~r/FaqEscorts/~3/MKCIfay8qoU/ Es hora de dismitrificar el sexo de pago. Existen muchas razones por las cuales, tanto hombres como mujeres, se deciden a pagar por unas horas de caricias. Compañía, satisfacción y una experiencia que puede convertirse en costumbre, es lo que los escorts proporcionan a algunas mujeres por un alto precio. La revista Fucsia publicó algunas confesiones de un escort masculino, sólo para mujeres: Es Juan Pablo, el mismo que se dedica a satisfacer con su compañía a ?mujeres de mente abierta, de muy alto nivel, que por su imagen no pueden tener relaciones esporádicas, y prefieren pagar por una buena compañía, con la que pueda disfrutar, sin comprometer su vida social, y a quien le pueda decir, ?si te he visto no me acuerdo?, o sea, realmente se aplica esa frase por la condición clandestina, prohibida y fuera de lo normal de la cita?. Su testimonio es el reflejo de una tribu urbana desinhibida, consumista y aparentemente feliz que, contrario al prejuicio, se encuentran con mujeres de vida sexual normal, ni ninfómanas, ni insatisfechas, ni solas, ni viudas viejas. Un mundo donde el amor tiene un precio, hombres y mujeres se destapan en sus encuentros eróticos sin alcanzar nunca el verdadero amor. Sin embargo, las mujeres parecer ser son más auténticas. ?Mientras los hombres se satisfacen en el engaño, las mujeres buscan una compañía. Y no es que estén solas?, comenta Juan Pablo. Quizás por ello, en la pareja de amantes, la mujer acepta la relación como un momento fugaz de placer, preferible, para ella, a la soledad. admin FAQEscorts Wed, 20 Jun 2012 12:00:35 +0100 http://feedproxy.google.com/~r/mindjumpers/~3/pfmvzwqRnNI/ TweetVisual communication is a much-discussed topic here on the blog. A couple of weeks ago I talked about how brands can use the photo sharing app Instagram to create visual engagement. Today I?ll take a look at how brands are using video sharing apps to strengthen their brand identity. Video sharing apps Photo sharing apps have been popular for quite some time now ? both for individuals and brands. Lately, we?ve seen a large number of video sharing apps exploding in popularity for individuals, and notably the apps SocialCam and Viddy have been labelled the ?Instagram for video?. Brands, however, have only just started seeing the potential of using these motion picture platforms to engage with their fans. The two before-mentioned apps share some similarities: Both apps allow you to shoot and edit your videos, to add filters to them like on Instagram as well other effects such as music. But most importantly they allow you to share your videos instantly with your fan base – and the social experience of the apps is certainly what makes them so popular to brands and individuals. However, there is one major difference the two apps between: the length of the video. Branding through video sharing With the Viddy app you can shoot and upload a 15-second video clip, whereas there are no limits to the length of the videos shot with SocialCam. This difference implies two different branding possibilities. The short videos allow brands to showcase the core of their brand. Though the short length of the video limits how much you can unfold a message, it also forces you to come up with witty and innovative ideas to quickly make your message come across and to communicate it very concisely. The short format consequently makes the message more clear in the minds of your target audience. The videos on SocialCam often require users to invest more time, as they usually are longer, but this also makes it possible to create more elaborated stories. SocialCam is a very powerful promotional tool, as is opens up for more detailed storytelling possibilities and allows brands to use this free advertising channel to distribute videos to their target audiences. An example of a brand that has jumped on the trend is General Electric, who is using both Viddy and Social Cam. Thereby they are telling the brand?s story both through 15-second long videos giving the user peeks of e.g. behind-the-scenes clips as well as creating more detailed videos with artistic narratives about the brand?s performance, such as the video you see below showing the analogue representation of the technique. So there is a great potential of showcasing small stories of your brand world that will give your fans a glimpse of what your values, vision and brand identity are through video sharing apps ? whether it?s through a very short clip that shows the core of your message or a longer and more elaborated story. Similar Posts: Use Instagram to Create Visual Engagement 2012 Is The Year of Visual Communication How Ford Fiesta Created Brand Engagement with Classic Tactics Mai Bruun Poulsen Mindjumpers Wed, 20 Jun 2012 10:38:47 +0100 http://contactdb.com/blog/the-four-areas-in-your-b2b-email-campaigns-where-twitter-proves-its-worth/ ShareTweetA couple of blog posts ago, we saw how LinkedIn could be effectively combined with your email marketing in growing B2B lists, broadcasting content, and becoming a thought leader in your niche. Today, we?ll take a look at another extremely … Continue reading → admin ContactDB Wed, 20 Jun 2012 05:40:09 +0100 http://www.jobindex.dk/cgi/click.cgi?jobid=362469&jobtype=h&ctx=r Center Manager (30764) SAM Headhunting søger for Steen & Strøm Danmark A/S Vi søger en markedsorienteret person, der med udgangspunkt i shoppingcentrenes marked og potentiale kan tage ansvaret for at videreudvikle 2 shoppingcentre. Opgaver: Fastlæggelse af centrets strategi og markedsmæssige positionering, herunder handlingsplanselementer samt dets budget og finansiering Fastlæggelse af centrets layout og signalvalg SAM Headhunting er Danmarks og Nordens største headhunting virksomhed. Gennem indsigt i vores kunders strategier og udfordringer er vi deres foretrukne sparringspartner inden for rekruttering og kompetenceoptimering. Vi finder Directors, Managers og specialister i Danmark og udland. SAM Headhunting, 20. juni Jobindex - Ledige job kategoriseret i Detailhandel Wed, 20 Jun 2012 00:00:00 +0100 http://www.jobindex.dk/cgi/click.cgi?jobid=362497&jobtype=h&ctx=r Vil du være en del af et af Danmarks bedste analyseteam? YouGov Denmark A/S, København YouGov udvider og søger en konsulent i København til vort FMCG Team Som konsulent hos YouGov har du ansvaret for et projekt fra start til mål. Du hjælper kunderne med at træffe de rigtige beslutninger ved forskellige problemstillinger. Til din hjælp har du en bred vifte af analyseprodukter og innovative analysemetoder. Du indgår i et team, som består af dygtige og dedikerede analysefolk og du kommer til at få dit eget kunde- og budgetansvar. Vi samarbejder med vore nordiske kolleger i Stockholm, Malmø, Oslo og Helsingfors. Internationalt er vi repræsenteret blandt andet i England, Tyskland, Frankrig og USA. Du er med til yderligere at udvikle YouGovs eksisterende kunderelationer, og en vigtig del bliver også at identificere og skabe nye kundemuligheder. Har du erfaring og kontakter inden for fødevareindustrien, nydelsesindustrien eller dagligvarehandlen er det en fordel, men ikke et krav. Jobindex, 20. juni Jobindex - Ledige job kategoriseret i Økonomi og regnskab Wed, 20 Jun 2012 00:00:00 +0100 http://feedproxy.google.com/~r/ContMarkDK/~3/YZvjdM3ewHU/ Hvilke konsekvenser har det, når al information om en virksomhed eller et produkt findes, virksomhederne er transparente og brandejerskabet bliver givet frit? Måske bliver konteksten vigtigere end selve indholdet? Det mener i hvert fald Deanna Brown, som i dette video interview med Brian Solis fortæller om, hvordan etablerede brands begynder at tænke som medier og kigger ud over traditionel marketing. Kig med! Den gamle smøre ?content is king” trænger snart til at blive skrevet om. Flere og flere virksomheder laver indhold som en aktiv del af deres marketing, så kvalitetsindhold er i sig selv ikke ensbetydende med en stærkere positionering. Det skal indgå i den rigtige sammenhæng ? den rigtige kontekst. Læg dertil at nettet er gennemsigtig: Hvis virksomheder vælger at skjule informationer som eksempelvis priser, florerer de alligevel online og kan findes med lidt tålmodighed og en tur på Google eller det rigtige forum. Content marketing handler om at skabe engagerende indhold ved brug af storytelling frem for reklame. Jeg synes Deanna Brown rammer plet, når det kommer til at beskrive brands nye rolle og evnen til at fortælle brand stories, som Coca Cola satser hårdt på, for eksempel. Joakim Ditlev Content Marketing Tue, 19 Jun 2012 23:54:42 +0100 http://twitter.com/DortheStricker/status/215190738382757888 RT @nicholasfane: Getting More From Facebook [Infographic] http://t.co/521wTNHc #digital #marketing Twitter / DortheStricker Tue, 19 Jun 2012 23:14:04 +0100 http://twitter.com/ThomasBech/status/215113591748182016 Lidt ærgerligt for dem der hængte den op sidst #marketing http://t.co/4pcBzpJk Twitter / ThomasBech Tue, 19 Jun 2012 18:07:31 +0100 http://wordpress-viden.dk/simplyplr-com-all-things-artikel-marketing/ Simplyplr.com – All Things artikel Marketing http://lun4tic.SIMPLYPLR.hop.clickbank.net Den Internets bedste til offentligt udlån indhold og artikel Marketing Provider. Få Professionelt Skriftlig, Unik PLR artikel Content og spin-klar artikler hver måned baseret på markedsvilkår forsket niche emner. Automatisk skrive artikler til dine blogs på få sekunder! WPEkspert Wordpress Viden Tue, 19 Jun 2012 15:09:19 +0100 http://feedproxy.google.com/~r/ArticleSnatch/~3/cnQErUy9c3c/3981724 Internet has turned out to be an important marketing tool for businesses due to the proliferation of web based commerce in the last few years. E-marketing is not only the recent marketing trend but in fact it is much more effective and cost efficient in contrast to the traditional and outmoded advertising techniques. Being cheap is the biggest reason for its success among both small and large businesses. Although other methods of digital marketing such as radio, TV, mobiles etc are also extremely beneficial and carries immense significance however the excessive usage of the medium of internet these days has helped digital marketing to shift its major focus towards internet. Search engine optimization (SEO) is one of the most commonly used ...LBM Direct Marketing ArticleSnatch Article Directory - Fresh Articles Tue, 19 Jun 2012 13:09:24 +0100 http://twitter.com/LHPDK/status/215009421602988032 skriver om Predictive Marketing holder på kunderne og forudsiger fremtiden på markedsforing.dk http://t.co/AHo2dnKh #predictive #marketing Twitter / LHPDK Tue, 19 Jun 2012 11:13:35 +0100 http://feedproxy.google.com/~r/mindjumpers/~3/FyBPGlYU1XA/ TweetA couple of weeks ago, I wrote a blog post about how people spend their time online. The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. In order to entice people to ?check in? as often as possible these services have to “gamify” the process, and one of the main reasons location-based services have become so popular is exactly their gamifying elements. Last week, I wrote a blog post about Facebook?s new app center. In its announcement of the launch Facebook also released the following statistics that reveal exactly how many people actually want to play games on Facebook: More than 230 million people play games on Facebook every month. More than 130 games on Facebook have over 1 million monthly active users. More than 4,500 timeline apps have launched since f8 in September 2011. So, what is gamification exactly? According to Wikipedia, gamification “is the use of game design techniques, game thinking and game mechanics to enhance non-game contexts. Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used. Gamification works by making technology more engaging, by encouraging users to engage in desired behaviours?. Take Foursquare as an example. Users can claim mayorships, unlock badges, receive special offers and rewards such as discounts to specific retailers while also competing against friends via a leaderboard. This gives the user positive reinforcement for undertaking an action and offers an incentive to interact further. Foursquare?s entire concept and business is built around gamification. Benefits of gamification For companies and brands the benefit of gamification is that it engages people in the kind of reward-seeking behaviour that can lead to increased brand loyalty and increased profits. If you integrate it in your social media marketing campaign, you might find it easier to get people to engage with your brand, spend more time on your page, contribute with more content and help you spread your marketing message in a fun way. By tracking the online activities of people who sign up, companies will also be able to gain a huge amount of detailed information and metrics about every single user. The Three F?s of gamification The Gamification Blog writes about the “Three F?s of Gamification”: Fun, friends and feedback. Brands or companies interested in gamifying a product or a service should always try to incorporate these 3 touch points. Firstly, a gaming element has to be fun. The Facebook statistics show us how many people want to play games but also how many apps they actually have to choose between. If the game is not fun then no one is going to want to participate. While big prizes will help, they will not be the only point of success. Giving players feedback on their performance offers an additional way to keep them engaged and ensures an on-going dialogue and thus longer interaction with your brand. This will hopefully increase the user?s positive perception of and experience with the brand meaning they will be more likely to recommend or share the application with friends. A small example YO! Sushi, a British sushi chain, created their own small branded game called YO! Gotchi. The game is based on the virtual pet toy Tamagotchi. Players could sign up via Facebook and create their own YO! Gotchi pet. The game is very simple ? the players need to keep their YO! Gotchi alive for four consecutive days in order to receive 20% off their next food bill at YO! Sushi. Even though the game is very simple it’s engaging, addictive and most importantly rewarding and fun. Have you seen any great examples of gamification recently? Similar Posts: How To Create Offers On Facebook Social Media Stats [Infographic] The Role of Social Media in Sports [Infographic] Stine Thorhauge Mindjumpers Tue, 19 Jun 2012 10:55:52 +0100