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            <title>Make your websites ?built-to-share?</title>
            <link>http://jboye.com/blogpost/make-your-websites-built-to-share/</link>
            <description>Today, many organisations are still busy building websites that are built-to-last. At every attempt to introduce new technology or a sparkling new design, best efforts are made to put something robust in place for as long as possible.
As many web professionals have recognized, a web site won&amp;#8217;t last. There seems to be a clear disconnect between the common managerial perception of the corporate website as something static, while the web team recognizes that to make best use of the Web, you should frequently improve your web pages as you learn along the way. The problem is that built-to-change websites don&amp;#8217;t go far enough and have their own particular set of problems.
Built-to-change websites are not manageable
If there is one constant theme across the many J. Boye groups for web professionals, it is that there never seems to be enough resources dedicated to the web team. Trade-offs are constantly made in an effort to avoid having an outdated or even broken website. Even those companies where the website is the most important revenue stream, are struggling to look beyond the best-selling products and build a truly great website. The long tail dream is really more like a garbage trail.
Over the past decade many experts have written about how the Web impacts organisations and how it enables us to incorporate change into business processes. To quote Irish Web expert Gerry McGovern from his article on From built-to-last to built-to-change:

The Web demands a new model of management: from built-to-last to  built-to-change. Internally, most large organizational systems are  designed to be robust, secure and future-proof. However, they often end  up being slow, cumbersome and rigid

Yes, the Web enables business transformation, but we can&amp;#8217;t keep focusing on change in order to manage the web. If you believe that websites tend to need constant updating, why worry about building something to last?  The problem with this &amp;#8220;change is constant&amp;#8221; strategy is that few  organisations have enough resources to constantly update and improve  their websites. In reality what happens, is that the web team is always  running behind, chasing from one project to another, fixing what most  urgently needs fixing and whilst patching up the rest of the website to the  best of their abilities.
The content explosion will cost you a fortune tomorrow
Beyond the never-ending stream of changes, another thing that is plaguing most web teams is the content explosion that is a reality for almost all websites. Website content is growing at an already unmanageable rate.
During the past decade many organisations have deployed content management systems, hoping that IT would somehow save the day. Some have also deployed wiki, blogs and a handful of other tools. These systems generally introduce a helpful layer of management, but the unintended consequence is that it actually make it much easier for your colleagues to create additional content. That means you end up with an alarming growth of content.
This aquarium of content that organisations are doing their best to keep healthy, is turning into an excruciatingly expensive eco-system for tomorrow:

Your next website redesign will certainly be much more expensive than the last one
Changing tools, e.g. from one content management system to another, will only become riskier and more complex
Forget about search as even the most expensive search engines are not going to return meaningful results from your ocean of content

We need a better way.
Kill your darlings and build sharing into your website
How about we started the next web project somewhere else: Not by emphasising change, not by making it even easier to create more content and certainly not with technology. To really manage the web, we will probably need to kill some of our darlings, both in terms of how we&amp;#8217;ve approached digital projects so far and also in terms of what needs to go on the website.
A trend is emerging where &amp;#8220;sharing&amp;#8221; is entered into the equation to better manage the web. Think of sharing as the thing that naturally succeeds open. Sharing means that other people can contribute. Sounds scary and vague? It means you need to take a wider, more integrated approach and look at your web presence as a whole. Not just the corporate site, but the entire new media universe in your organisation including Facebook pages, Twitter, YouTube channel, blogs and video.
Here&amp;#8217;s how you get started:

At a high-level, you need to allow sharing and don&amp;#8217;t restrict what you have on your website by copyright or any such things. 
At a practical level, make it easy to share what you have, whether  this means that a website visitor can share something on Facebook or  whether a programmer can take your content and apps and turn them into  something completely different.

The most important darling to be killed is the illusion of control. Web managers and in particular the senior management above them, like to be in control of the key informational assets that go on the website. They prefer to control how they are used.
Those that really are reaping the business   benefits from the Web are right now thinking about how they can set  their information assets free, so that others can easily leverage them. Built-to-share means less content. Many have already found that much of their existing content is redundant, outdated and trivial. Essentially content that wastes time and certainly nobody wants to share. Unfortunately few web managers  have the mandate to simply clean the mess.
Learn more: Find better ways to manage the web
Benefit from the shared experience of others:

Maersk Line uses social media to interact with customers
UPM explores the one page website

</description>
            <author>Janus Boye</author>
            <source url="http://jboye.com/feed/">J. Boye</source>
            <pubDate>Wed, 25 Apr 2012 09:35:52 +0100</pubDate>
        </item>
        <item>
            <title>Make your websites ?built-to-share?</title>
            <link>http://jboye.com/blogpost/make-your-websites-built-to-share/</link>
            <description>Today, many organisations are still busy building websites that are built-to-last. At every attempt to introduce new technology or a sparkling new design, best efforts are made to put something robust in place for as long as possible.
As many web professionals have recognized, a web site won&amp;#8217;t last. There seems to be a clear disconnect between the common managerial perception of the corporate website as something static, while the web team recognizes that to make best use of the Web, you should frequently improve your web pages as you learn along the way. The problem is that built-to-change websites don&amp;#8217;t go far enough and have their own particular set of problems.
Built-to-change websites are not manageable
If there is one constant theme across the many J. Boye groups for web professionals, it is that there never seems to be enough resources dedicated to the web team. Trade-offs are constantly made in an effort to avoid having an outdated or even broken website. Even those companies where the website is the most important revenue stream, are struggling to look beyond the best-selling products and build a truly great website. The long tail dream is really more like a garbage trail.
Over the past decade many experts have written about how the Web impacts organisations and how it enables us to incorporate change into business processes. To quote Irish Web expert Gerry McGovern from his article on From built-to-last to built-to-change:

The Web demands a new model of management: from built-to-last to  built-to-change. Internally, most large organizational systems are  designed to be robust, secure and future-proof. However, they often end  up being slow, cumbersome and rigid

Yes, the Web enables business transformation, but we can&amp;#8217;t keep focusing on change in order to manage the web. If you believe that websites tend to need constant updating, why worry about building something to last?  The problem with this &amp;#8220;change is constant&amp;#8221; strategy is that few  organisations have enough resources to constantly update and improve  their websites. In reality what happens, is that the web team is always  running behind, chasing from one project to another, fixing what most  urgently needs fixing and whilst patching up the rest of the website to the  best of their abilities.
The content explosion will cost you a fortune tomorrow
Beyond the never-ending stream of changes, another thing that is plaguing most web teams is the content explosion that is a reality for almost all websites. Website content is growing at an already unmanageable rate.
During the past decade many organisations have deployed content management systems, hoping that IT would somehow save the day. Some have also deployed wiki, blogs and a handful of other tools. These systems generally introduce a helpful layer of management, but the unintended consequence is that it actually make it much easier for your colleagues to create additional content. That means you end up with an alarming growth of content.
This aquarium of content that organisations are doing their best to keep healthy, is turning into an excruciatingly expensive eco-system for tomorrow:

Your next website redesign will certainly be much more expensive than the last one
Changing tools, e.g. from one content management system to another, will only become riskier and more complex
Forget about search as even the most expensive search engines are not going to return meaningful results from your ocean of content

We need a better way.
Kill your darlings and build sharing into your website
How about we started the next web project somewhere else: Not by emphasising change, not by making it even easier to create more content and certainly not with technology. To really manage the web, we will probably need to kill some of our darlings, both in terms of how we&amp;#8217;ve approached digital projects so far and also in terms of what needs to go on the website.
A trend is emerging where &amp;#8220;sharing&amp;#8221; is entered into the equation to better manage the web. Think of sharing as the thing that naturally succeeds open. Sharing means that other people can contribute. Sounds scary and vague? It means you need to take a wider, more integrated approach and look at your web presence as a whole. Not just the corporate site, but the entire new media universe in your organisation including Facebook pages, Twitter, YouTube channel, blogs and video.
Here&amp;#8217;s how you get started:

At a high-level, you need to allow sharing and don&amp;#8217;t restrict what you have on your website by copyright or any such things. 
At a practical level, make it easy to share what you have, whether  this means that a website visitor can share something on Facebook or  whether a programmer can take your content and apps and turn them into  something completely different.

The most important darling to be killed is the illusion of control. Web managers and in particular the senior management above them, like to be in control of the key informational assets that go on the website. They prefer to control how they are used.
Those that really are reaping the business   benefits from the Web are right now thinking about how they can set  their information assets free, so that others can easily leverage them. Built-to-share means less content. Many have already found that much of their existing content is redundant, outdated and trivial. Essentially content that wastes time and certainly nobody wants to share. Unfortunately few web managers  have the mandate to simply clean the mess.
Learn more: Find better ways to manage the web
Benefit from the shared experience of others:

Maersk Line uses social media to interact with customers
UPM explores the one page website

Sharing is caring is the theme for the upcoming J. Boye 12 Philadelphia conference in May
</description>
            <author>Janus Boye</author>
            <source url="http://www.jboye.com/feed/">J. Boye</source>
            <pubDate>Wed, 25 Apr 2012 09:35:52 +0100</pubDate>
        </item>
        <item>
            <title>Gushcloud: Mobilizing Social Media Marketing</title>
            <link>http://feedproxy.google.com/~r/mindjumpers/~3/-K_sznslbFc/</link>
            <description>Tweet
SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year?s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com, April 3rd 2012).
  

Mobilizing target networks online
During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks.


Transparency of Community
The idea of Gushcloud, according to Vincent, is to create a social media marketing platform out of the ordinary, where companies can reach a number of target participants (?Gushers?), or influencers, and then mobilize the participants? networks by rewarding these Gushers for sharing something in their social networks, downloading an application, blogging about a product launch or completing the marketing surveys etc.:
?Gushcloud is more than a social media marketing tool. It?s an open, transparent and growing community of influencers that brands can tap into.? Vincent Ha, co-founder and CEO of Gushcloud.
  

Growing at a great pace!
Launched on October 18th 2011, Gushcloud?s community now reaches close to 40 million people through Gushers? sharing, tweeting, downloading applications and blogging about products, events or brands in their networks.
Vincent emphasizes that the reach of the community enables the Gushcloud team to ensure their clients a great return on the marketing money spent on the Gushers, seeing that they only reward for the ?gushing? made by these and not for the further spread in their network.
  

How does it work?
Basically, let?s say a company rewards Gushers anywhere from $0.25 upwards for every tweet or link shared about a company?s new product. The outcome of a completed Gusher-task is then twofold: The Gusher gets rewarded and may enter a prize pool while the company gets exposure in the Gusher?s network. A network that has been specified to match the company?s target groups through the choice of Gushers within the Gushcloud community.











Presently, Gushcloud has been launched in Singapore and Malaysia; is in Beta for the United States and has offices in Indonesia and Australia coming up this year.


Similar Posts:

BigMarker.com: Social Network for Communities
3 Tips For Effective Blogger Outreach
Understanding Viral Content Marketing [Infographic]





</description>
            <author>Jonas Klit Nielsen</author>
            <source url="http://www.mindjumpers.com/blog/feed/">Mindjumpers</source>
            <pubDate>Wed, 25 Apr 2012 09:00:45 +0100</pubDate>
        </item>
        <item>
            <title>Music Sharing and Promotion</title>
            <link>http://feedproxy.google.com/~r/traexs-music-and-video-news/~3/bfRT_O7QjOU/</link>
            <description>Twitmusic is more than a music sharing application based on and connecting to Twitter. It is a community for music enthusiasts and musicians alike. Fans may discover new music introduced by musicians, which may use the platform as a launch pad for their releases. A broad overview of the service is given by the article [...]

</description>
            <author>traexs</author>
            <source url="http://feedproxy.google.com/traexs-music-and-video-news">TRAEXS.COM Music Video News</source>
            <pubDate>Fri, 20 Apr 2012 15:13:42 +0100</pubDate>
        </item>
        <item>
            <title>How to Create Engagement Through Facebook Timeline</title>
            <link>http://feedproxy.google.com/~r/mindjumpers/~3/xAUrwkuj-Yw/</link>
            <description>Tweet 
The new Timeline design rolled out earlier than expected for many brand pages. In our previous blog posts we have gone through the functionalities. This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. 
The value of visual content
Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content. Tabs are also more limited than before. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. Get used to post visual content in order to make your timeline look appealing. Photos should be an integral part of your posting ? status updates including images receive the highest engagement among fans.
In order to create spread and engagement of your visual content, leave room for interactive elements. Share images that people can re-share with their friends. The more people share your content on Facebook, the better Edgerank will you achieve.  
Add Milestones
With Timeline, you have the possibility to add content back in time. Use this feature to create a story of your brand or organization in your timeline. Add a short story as well as a photo to go along with it. Share relevant key moments in your company?s history as the founding of your company, events you?ve held or launch of a product.
 
So how can your brand create engagement around the milestones? Firstly, you can add questions to the text you write to the content for people to give their feedback on. Secondly, try to figure out a reason for people to explore your timeline. Don?t expect that people will browse through every year of your timeline to look at all your milestones. People who once liked your page will most likely not visit your page again ? they will just notice the update you share in their News Feed &amp;#8211; so keep in mind that you have to give your audience a concrete encouragement to do so. 
Draw attention through Pins
With the possibility to pin the posts you do, you can get posts that dates back in time to be visible in the top of your  timeline. This functionality is great if you have an ongoing event or campaign that you would like people to see and engage with when they first enter your timeline.
How Fanta created engagement through Timeline
 Let yourself be inspired of a case by Fanta. On February 29, 2012, Fanta posted a status update saying that the leap year day had disturbed the ?Fanta time?. Because of this, four Fanta characters; Gigi, Lola, Floyd and Tristan had been brought into the past and hidden in the timeline.
Photos where posted along the timeline and featuring the characters in different situations, such as a picture on Lola trapped in 1975 on a disco. For a chance to bring back the characters to the future so they also could be seen on the cover image, the photo had to get the same number of Likes as the number of the year where the character was hidden in. For example would the photo on Lola get 1975 Likes in order to be featured on the cover image.
This initiative is still on-going on Fanta&amp;#8217;s page. The really smart thing with this, is that Fanta gets people&amp;#8217;s engagement and increase the spread of their content ? and in the same time they get them to go through their milestones and updates they setup back in time in their Timeline. Next to the images of the characters that people should Like, they have placed images that show historical stories from the Fanta brand, which they make people aware of.






Similar Posts:

2012 Is The Year of Visual Communication
Importance of Storytelling in Social Media
How Will Timeline Work on Facebook Pages?





</description>
            <author>Sara Hansson</author>
            <source url="http://www.mindjumpers.com/blog/feed/">Mindjumpers</source>
            <pubDate>Thu, 19 Apr 2012 11:29:23 +0100</pubDate>
        </item>
        <item>
            <title>Shareaza Turbo Booster 3.4.0</title>
            <link>http://www.new-software-updates.com/uncategorized/shareaza-turbo-booster/</link>
            <description>								Shareaza Turbo Booster  is a potent add-on to Shareaza P2P application. Most modern technology used augment download speed and enlarges the amount of download sources. The interface is eye-catching and user- friendly. The application is totally FREE and there are NO Ads bundled!
Features:
Interface is easy to use and good-looking;
Finds more sources at user-specified intervals;
Interface is easy operable by a system tray icon;
Clean and free, without any adware;
Configuration from last run is saved and auto loads on start-up;
Automatically resumes paused downloads;
Finished and wrong files are cleaned automatically.
Version: 3.4.0
License: Freeware
Download: Shareaza Turbo Booster v. 3.4.0
</description>
            <author>admin</author>
            <source url="http://www.new-software-updates.com/feed/">New Software Updates</source>
            <pubDate>Wed, 18 Apr 2012 19:25:41 +0100</pubDate>
        </item>
        <item>
            <title>Anthropology lectures</title>
            <link>http://econstudentlog.wordpress.com/2012/04/15/anthropology-lectures/</link>
            <description>
</description>
            <author>US</author>
            <source url="http://econstudentlog.wordpress.com/feed/">Econstudentlog</source>
            <pubDate>Sun, 15 Apr 2012 11:42:56 +0100</pubDate>
        </item>
        <item>
            <title>Bikinier &amp; Badedragter</title>
            <link>http://feedproxy.google.com/~r/delancefashion/~3/ZKlhYsyIsN8/</link>
            <description>
Jeg glæder mig så meget til sommer og strand! Er allerede på udkig efter nyt badetøj, selvom der går lidt tid endnu  . Her er der fint badetøj fra New Look, jeg er ret vild med de to første bikini&amp;#8217;er, den flotte bordeaux badedragt ville også være lækker med et par shorts til og en åben skjorte. Find dem lige her.

</description>
            <author>emidel</author>
            <source url="http://feeds.feedburner.com/delancefashion">Delancefashion Blog®</source>
            <pubDate>Thu, 05 Apr 2012 13:46:54 +0100</pubDate>
        </item>
        <item>
            <title>Bikinier &amp; Badedragter</title>
            <link>http://blog.delancefashion.com/2012/04/05/bikinier-badedragter/</link>
            <description>
Jeg glæder mig så meget til sommer og strand! Er allerede på udkig efter nyt badetøj, selvom der går lidt tid endnu  . Her er der fint badetøj fra New Look, jeg er ret vild med de to første bikini&amp;#8217;er, den flotte bordeaux badedragt ville også være lækker med et par shorts til og en åben skjorte. Find dem lige her.

Article contains affiliate links

</description>
            <author>emidel</author>
            <source url="http://blog.delancefashion.com/feed/language/da/">Delancefashion Blog®</source>
            <pubDate>Thu, 05 Apr 2012 13:46:54 +0100</pubDate>
        </item>
        <item>
            <title>Musik Sharing on the Pinboard</title>
            <link>http://feedproxy.google.com/~r/traexs-music-and-video-news/~3/I0I0Tbv8SIg/</link>
            <description>Since a short span of time a new social network makes furore, Pinterest. Opposed to most other social network typically being text based at Pinterest images of products are shared. This is what Sworly is doing for music. The Sworly homepage is filled with covers and by a click a video plays. But the real [...]

</description>
            <author>traexs</author>
            <source url="http://feedproxy.google.com/traexs-music-and-video-news">TRAEXS.COM Music Video News</source>
            <pubDate>Wed, 04 Apr 2012 15:41:15 +0100</pubDate>
        </item>
        <item>
            <title>Fan Label and Music Social Network</title>
            <link>http://feedproxy.google.com/~r/traexs-music-and-video-news/~3/OyEBXgwVBGI/</link>
            <description>ourlabel is a new online label using the social networking approach to let users discover new music, giving musicians a way to promote their music and get into business. If musicians get enough support by the community their music becomes produced like it happens at other already introduced social labels. To fans and music lovers [...]

</description>
            <author>traexs</author>
            <source url="http://feedproxy.google.com/traexs-music-and-video-news">TRAEXS.COM Music Video News</source>
            <pubDate>Fri, 30 Mar 2012 15:46:51 +0100</pubDate>
        </item>
        <item>
            <title>Box and Podio team up for the mobile worker</title>
            <link>http://blog.podio.com/2012/03/28/box-and-podio-team-up-for-the-mobile-worker/</link>
            <description>Does this sound familiar? You&amp;#8217;re heading off to an event and working on the go, when someone pings you on an urgent task. You think &amp;#8220;oh snap, I can do that on my celly,&amp;#8221; and ready your magic mobile fingers, but with a few taps discover you CAN&amp;#8217;T do that on your phone &amp;#8212; you&amp;#8217;re missing that badass presentation, those carefully transcribed notes, or that laser-precise financial model.  You can do some peripheral stuff around that task but somehow you can&amp;#8217;t quite get the job done using that shiny handheld device. Foiled again, you think!
Well, we think you deserve better. You&amp;#8217;re a modern mobile worker and nothing should slow you down! That&amp;#8217;s why today, Box and Podio are taking an important step in preventing frustrating situations like this from happening to workers like you around the world.
Using our new mobile integration with Box&amp;#8217;s newly launched OneCloud platform, you&amp;#8217;ll now be able to share Box files to your Podio workspaces, apps, and tasks, directly from your iPhone.



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What does this mean for you? It means no more digging through emails to get the files you need on your mobile, no more annoying switching between different mobile apps, no more &amp;#8220;I&amp;#8217;ll have to do that when I&amp;#8217;m back at my desk&amp;#8221; excuses. No retreat, no surrender. Mobile productivity just got more awesome!
Here&amp;#8217;s how it works:

To get started, launch your Podio iPhone app, or add it if you&amp;#8217;re just getting started (don&amp;#8217;t worry, you can sign up for free!)
Go to your activity stream, or anywhere else you can add a file. (Look for the paperclip icon).
Select &amp;#8220;From the Cloud.&amp;#8221; If you&amp;#8217;ve already connected Box with Podio on the web, your Box account will automatically appear
If you haven&amp;#8217;t, just click &amp;#8220;Connect.&amp;#8221;  Login to Box, and you&amp;#8217;ll have instant access to all of your files

And starting today, you can also access the Podio mobile app from within the Box iPhone app.  Just select &amp;#8220;More Apps&amp;#8221;, which will open the Box &amp;#8220;Mobile App Gallery&amp;#8221; with a list of Box&amp;#8217;s partner mobile apps, including Podio!
Now, about this Box OneCloud platform &amp;#8212; it just launched today and is the first mobile enterprise platform to unify business information across devices, applications and operating systems. Box calls it &amp;#8220;an ecosystem of over 30 powerful productivity applications that enable the enterprise to securely connect and share content from their mobile devices.&amp;#8221; As of today, OneCloud is available on iOS for all users and we&amp;#8217;re psyched to be a part of it. Now, do yourself a favor and get productively mobile!
</description>
            <author>Lilly Hanscom</author>
            <source url="http://blog.podio.com/feed/">Podio Blog</source>
            <pubDate>Wed, 28 Mar 2012 14:57:25 +0100</pubDate>
        </item>
        <item>
            <title>Online Music Search Engine with Video Playlists</title>
            <link>http://feedproxy.google.com/~r/traexs-music-and-video-news/~3/P9gDNzOQ_o8/</link>
            <description>As simple as the name sounds is the use of justplay.fm. At the homepage there is just one element, a music search engine. Found tracks may become played by clicking or marked as favorites to become played later on via a function called library. Furthermore playlists may become created and shared likewise the music found. [...]

</description>
            <author>traexs</author>
            <source url="http://feedproxy.google.com/traexs-music-and-video-news">TRAEXS.COM Music Video News</source>
            <pubDate>Tue, 27 Mar 2012 16:05:58 +0100</pubDate>
        </item>
        <item>
            <title>Wikipedia articles of interest</title>
            <link>http://econstudentlog.wordpress.com/2012/03/25/wikipedia-articles-of-interest-37/</link>
            <description>
</description>
            <author>US</author>
            <source url="http://econstudentlog.wordpress.com/feed/">Econstudentlog</source>
            <pubDate>Sun, 25 Mar 2012 22:26:40 +0100</pubDate>
        </item>
        <item>
            <title>What To Tweet And Not To Tweet About [Study]</title>
            <link>http://feedproxy.google.com/~r/mindjumpers/~3/b-u2PteAc2s/</link>
            <description>TweetRecently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Results showed that only 36% of tweets are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all.
But the question is why people don?t find value in the tweets? In the following post, I will use the survey findings to highlight which kind of tweets people like on Twitter and why.
What do people say about different tweets:
Here is a chart that displays the attitude of towards different types of tweets.

As apparent from the chart, readers show most interest in content based on links and questions &amp;#8211; basically the kind of content that allows fellow tweeters to engage with you and your brand.
Tweets like just a short update about your mood or lifestyle regularly leaves no room for further communication. It is always good to supplement it with elaboration of the facts that people care about and allows them to engage with it.
For example:
Such a long day at work, ugh.
and
Such a long day at work; looking for a new social media campaign thanks @mindjumpers for coming up with great ideas.
With the growth in location based marketing, a lot of tweets are now related to check-ins. Occasional public check-ins create value if they&amp;#8217;re accompanied with information followers can benefit from &amp;#8211; like sharing information about a sale going on at a local store, or tweeting something insightful from the keynote speaker at an event.
Things that are good to tweet about: 
 

Linking to content: Talking about content, whether your own or others&amp;#8217;, in your tweets is key to starting conversations and help you in gaining new followers. Twitter is one of the best tools to share knowledge and input and hear other people&amp;#8217;s opinions about it. Including lines from a blog post or your opinion on what you read, along with a link to that content is a great way to derive value from Twitter.
Asking questions: Another way of interacting with people is to ask questions and let people give their opinions. Posting a question could be a great way to start discussions, build relationships and also get instant feedback.
Offers and promotions: Twitter is an excellent way to promote offers, events, coupons and customer generating content. Social media followers expect brands to tout their offers, and it&amp;#8217;s one of the reasons they&amp;#8217;re following you.
Data and research: Twitter users love data, infographics and research figures. It is a great way to spread your research findings and your thoughts. What&amp;#8217;s easier than a RT with a piece of compelling data or original research?

All said and done, it is good to maintain a mix of different kinds of tweets from your brand. Although, lot of people do not prefer an overload of personal updates as well as check ins, you don&amp;#8217;t have to leave them out completely. It is good to balance out your tweets with a strong focus on the suggestions mentioned in the list above.

Similar Posts:

Facts About Consumer Behaviour on Twitter [Study]
What Can Brands Learn From Lady Gaga&amp;#8217;s Twitter Growth
All You Need To Know About Your Facebook Reach [Study]





</description>
            <author>Charu Dwivedi</author>
            <source url="http://www.mindjumpers.com/blog/feed/">Mindjumpers</source>
            <pubDate>Tue, 20 Mar 2012 10:45:49 +0100</pubDate>
        </item>
        <item>
            <title>Skærmdeling</title>
            <link>http://feedproxy.google.com/~r/iedtwodth/~3/P4MJbfz6xQc/</link>
            <description>Denne uges Macworld video viser, hvordan man laver skærmdeling mellem 2 Macs.

Mere på iEdtwodth.dk


 
</description>
            <author>Henrik Finn Edtwodth Andersen</author>
            <source url="http://feeds.feedburner.com/iedtwodth">iEdtwodth</source>
            <pubDate>Fri, 16 Mar 2012 17:00:01 +0100</pubDate>
        </item>
        <item>
            <title>How To Utilize Tumblr Appropriately to Market Your Brand?</title>
            <link>http://feedproxy.google.com/~r/blogoxy/~3/gsGb96OQ-Rg/</link>
            <description>Tumblr is a micro blogging platform and social  networking website, operated by Tumblr, Inc. Tumblr was launched in 27 April,  2007 by David Karp. Within two weeks of its launch, the service had gained  75,000 users. As of February 13, 2012, Tumblr had over 44.3 million blogs.
According  to ComScore, it scored 13.4 million unique visitors in the US in July 2011- up  218% from July 2010. Emphasizing its ease of use, it lets you effortlessly  share anything like post, text, link, quotes, music and email. You can  customize everything&amp;#8230; Read the rest</description>
            <author>Aakansha</author>
            <source url="http://feeds.feedburner.com/blogoxy">Blogoxy - Web Development</source>
            <pubDate>Thu, 15 Mar 2012 14:55:05 +0100</pubDate>
        </item>
        <item>
            <title>Online Radio Tuner with Live Music</title>
            <link>http://feedproxy.google.com/~r/traexs-music-and-video-news/~3/o1BqjlXT_nQ/</link>
            <description>Some time ago Mixlr has been introduced at this blog, a live broadcasting service offering functions to broadcast and record live music. Reason to mention this service again is a redesign with great features and new functions like social listening. As the title already is telling it Mixlr has invented itself by a new interface [...]

</description>
            <author>traexs</author>
            <source url="http://feedproxy.google.com/traexs-music-and-video-news">TRAEXS.COM Music Video News</source>
            <pubDate>Thu, 15 Mar 2012 02:52:40 +0100</pubDate>
        </item>
        <item>
            <title>BearShare Turbo Accelerator 6.4.8</title>
            <link>http://www.new-software-updates.com/uncategorized/bearshare-turbo-accelerator/</link>
            <description>								BearShare Turbo Accelerator is an add-on for people who use BearShare P2P file sharing utility to download music, movies, books and any other files. It provides extra functionality and features to enhance download experience of BearShare application: will automatically speeds up the download process and will find the files you desire with far more power than regular searches. The program resumes broken downloads, clears downloaded and erroneous ones and saves configurations from last run and automatically loads it on start-up.
It has a user friendly interface and it is a FREE program.
Features:
Interface is friendly and very easy to use;
Automatically clears downloaded and wrong files;
Minimizes into the system tray for faster and easier operation;
Automatically resumes paused downloads;
Automatically searches for more sources at user-specified interval;
Saves configurations from last run and auto loads on start-up.
Version: 6.4.8
License: Freeware
Download: BearShare Turbo Accelerator v. 6.4.8
</description>
            <author>admin</author>
            <source url="http://www.new-software-updates.com/feed/">New Software Updates</source>
            <pubDate>Sat, 10 Mar 2012 13:25:52 +0100</pubDate>
        </item>
        <item>
            <title>Wikipedia articles of interest</title>
            <link>http://econstudentlog.wordpress.com/2012/03/08/wikipedia-articles-of-interest-36/</link>
            <description>
</description>
            <author>US</author>
            <source url="http://econstudentlog.wordpress.com/feed/">Econstudentlog</source>
            <pubDate>Thu, 08 Mar 2012 23:33:25 +0100</pubDate>
        </item>
        <item>
            <title>Influences in Music</title>
            <link>http://feedproxy.google.com/~r/traexs-music-and-video-news/~3/1MyMfGeWYUQ/</link>
            <description>Interesting insights into the correlated, former and following influences in music and inspirations of musicians and bands are given by Music Bloodline. The site enables to search for bands and musicians and points to their musical origins as well as to the influences they give to others. Shown are relations to others, biographies, discographies, a [...]

</description>
            <author>traexs</author>
            <source url="http://feedproxy.google.com/traexs-music-and-video-news">TRAEXS.COM Music Video News</source>
            <pubDate>Thu, 08 Mar 2012 00:58:14 +0100</pubDate>
        </item>
        <item>
            <title>Music Upload Radio</title>
            <link>http://feedproxy.google.com/~r/traexs-music-and-video-news/~3/h3MfD9DgWk0/</link>
            <description>Upload radio, this is a nice and suitable description for Mu6.me. It is a simple but great site to listen and to share own music. The homepage is most functional by just offering a drag and drop interface to upload music files and a link to the online radio. The radio itself is available on [...]

</description>
            <author>traexs</author>
            <source url="http://feedproxy.google.com/traexs-music-and-video-news">TRAEXS.COM Music Video News</source>
            <pubDate>Sat, 03 Mar 2012 12:31:23 +0100</pubDate>
        </item>
        <item>
            <title>Social Music Listening</title>
            <link>http://feedproxy.google.com/~r/traexs-music-and-video-news/~3/0Z9g_fdLwcs/</link>
            <description>A new service has been launched to listen to music socially, which means to listen synchronous and to chat meanwhile. The service is called Let&amp;#8217;s Listen and works similar to former introduced social music listening services by establishing a chat room and inviting others to join by sending out a code. This code has to [...]

</description>
            <author>traexs</author>
            <source url="http://feedproxy.google.com/traexs-music-and-video-news">TRAEXS.COM Music Video News</source>
            <pubDate>Fri, 02 Mar 2012 01:39:59 +0100</pubDate>
        </item>
        <item>
            <title>Library Pay Phone Booth in New York City by John Locke</title>
            <link>http://laurajul.dk/2012/02/27/library-pay-phone-booth-in-new-york-city-by-john-locke/</link>
            <description>


I absolutely love this project!
The need for pay phones continues to diminish. New York-based architect John Locke had an idea that would help make your standard pay phone booth a bit more practical and multi functional.
As part of the Locke?s ?Department of Urban Betterment? interventionist project, the architect has transformed New York City pay phones into mini libraries for public use. Locke attached a vibrant orange shelf to the pay phone, and the mini library was formed. The shelving unit is constructed of plywood milled by Kontraptionist. Named the ?Dub 002? this mini library is being stocked with books donated by local New York residents.
via
</description>
            <author>LauraJul</author>
            <source url="http://laurajul.dk/feed/">LauraJul</source>
            <pubDate>Mon, 27 Feb 2012 02:04:12 +0100</pubDate>
        </item>
        <item>
            <title>Wikipedia articles of interest</title>
            <link>http://econstudentlog.wordpress.com/2012/02/26/wikipedia-articles-of-interest-35/</link>
            <description>
</description>
            <author>US</author>
            <source url="http://econstudentlog.wordpress.com/feed/">Econstudentlog</source>
            <pubDate>Sun, 26 Feb 2012 11:56:21 +0100</pubDate>
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