De seneste posts fra danske RSS feeds og weblogs på Overskrift.dk om tag'et social networks http://www.overskrift.dk Fri, 27 Apr 2012 11:01:18 +0100 FeedCreator 1.7.2 http://www.overskrift.dk/images/overskrift.gif http://www.overskrift.dk Overskrift.dk http://blogs.law.harvard.edu/tech/rss 60 http://www.sactownsocialmedia.com/uncategorized/how-to-develop-customer-evangelists/ Alex Goldfayn?s new book is called Evangelist Marketing: What Apple Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn?t). He is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo, and Logitech. Follow him @alexgoldfayn. When you have evangelists for your product or service, you have the best possible kind of customer. Your evangelists are passionate, loyal, and thrilled to recommend you. admin Sacramento Social Media Fri, 27 Apr 2012 04:34:47 +0100 http://www.sactownsocialmedia.com/uncategorized/airbnb-launches-match-a-booking-service-that-makes-more-sense/ Airbnb users may have booked 4 million nights of accommodation in 2011, but the room-renting startup didn’t make it easy until now. The company launched a new booking process on Thursday called “Match” that aims to make searching and booking rooms more efficient. Instead of asking you to find rooms through filtered searches and to message hosts individually, the new tool automates some of the work. Match recommends places to stay based on criteria such as location, room type and amenities, and presents a slideshow of options that you can vote up or down. admin Sacramento Social Media Fri, 27 Apr 2012 04:03:54 +0100 http://www.sactownsocialmedia.com/uncategorized/4-hot-new-events-in-business-dev-social-media-and-pr/ From digital advertising conferences to programming hackathons and everything in between, you’ll definitely find a swanky locale to suit your professional and personal interests on Mashable’s new Events Board. Whether you’re an event organizer or an event-goer, our Events Board is an essential resource for helping you build relationships, engage face-to-face and learn about new trends in the business. Exciting new events are always added to Mashable’s Events Board in a variety of industries, and every week, we round up five freshly-posted events that you should definitely add to your calendar. Keep checking the board for the newest listings of conferences, meetings and expos spicing up the tech scene around the world. Business: DCM East Date: 6/19/2012-6/21/2012 Location: New York, New York Digital Content Monetization East, or DCM East, is a conference that focuses on developing models and strategies for multi-platform digital monetization. Speakers in the conference include executives from Starz, FunnyorDie.com, Lionsgate and HarperCollins admin Sacramento Social Media Fri, 27 Apr 2012 02:21:24 +0100 http://www.sactownsocialmedia.com/uncategorized/amazon-stock-surges-on-strong-first-quarter-results/ Internet retailer Amazon beat analysts’ estimates for its first quarter on Thursday, prompting a 15% surge in its stock price in after-hours trading. Net income for the quarter dropped 35% to $130 million, or $0.28 per share, compared with its 2011 figures of $201 million, or $0.44 per share. Revenue, however, reached $13.18 billion, besting Amazon’s guidance of between $11.9 billion to $13.3 billion for the quarter, and analysts’ consensus estimate of $12.8 billion. Amazon’s first-quarter revenue last year was $9.86 billion. Amazon touted strong Kindle sales in Thursday’s earnings announcement admin Sacramento Social Media Thu, 26 Apr 2012 23:51:50 +0100 http://wordpress-viden.dk/facebooks-instagram-kob-viser-stigende-betydning-af-imagery-i-social-media-says-punch/ Facebooks Instagram Køb Viser stigende betydning af Imagery i Social Media Says Punch http://www.prweb.com/releases/2012/4/prweb9400388.htm London, Storbritannien (PRWEB) April 15, 2012 Facebooks erhvervelse af foto deling sociale netværk Instagram tjener som yderligere bevis, at mediet af billeder er stigende betydning, ifølge PR, søgning og sociale mediebureau Punch Communications . Billedsprog er blevet langt mere udbredt på tværs af sociale medier i løbet af de seneste 12 måneder. Instagram alene pralede over 32 millioner brugere, inden det blev overtaget af Facebook, mens Pinterest er nu den tredje mest besøgte sociale netværk i USA og vokser i et hastigt tempo. Facebook først for nylig opdateret sin funktionalitet omkring billedsprog, nu viser billeder i højere opløsning i et separat vindue, mens Google + har lavet billeder en af ??de befordringspligtige virksomheder. Hertil kommer, netop Twitter opdateret sin egen funktionalitet til bedre at understøtte brugen af ??billeder i Tweets, har samtidig Pinterest også startet en revolution i den måde, at folk deler billeder rundt omkring på nettet. Instagram har været en førende fotografering deling ansøgning om omkring 18 måneder, gør brug af de foreliggende og spontan fordele ved smartphone applikationer og kombinere det med grundlæggende billede filter funktionalitet, giver brugerne mulighed for at tilpasse og dele deres billeder med deres netværk på et øjeblik . Det er sandsynligt, at Facebook findes denne funktionalitet attraktive, samt at se købet som en mulighed for at tilføje flere brugere til Facebook. Philip Keightley, Account Director på online PR-firma Punch Communications, sagde: Den hastighed, hvormed sociale netværkere interagere med indholdet er steget markant i de seneste par år, hvilket betyder, at nogle gange billeder får et budskab mere effektivt end ord. Billeder kan være langt mere personlig, og kan fortælle en historie mere effektivt i sociale medier. Teknologisk har smartphones revolutioneret digital billedbehandling forbrug, i form af udveksling af processen og også let adgang fra internettet. Dette er overvejende gennem sociale medier, er så Facebook tydeligvis søger at forbedre sit image tilbud for at blive bedre rustet til at konkurrere med Google + i dette område. Punch Kommunikation er en integreret PR, sociale medier og søgemaskineoptimering agentur. Efter at have vokset fra grundlæggerne Pete og Emma Goold i 2003 i et team af mere end 20 konsulenter, er Punch fortsætter med at ekspandere, og opfordrer eventuelle ansøgere er interesseret i PR, for at søge eller sociale medier jobs komme i kontakt. For mere information, kan du ringe 01858 411 600 eller besøge http://www.punchcomms.com.                                      - Læs mere om Effektiv søgemaskineoptimering i dag! WPEkspert Wordpress Viden Thu, 26 Apr 2012 23:07:16 +0100 http://feedproxy.google.com/~r/WebimaxSEOBlog/~3/oNcyntMkyq8/ideas-for-taking-off-online TweetIdeas for Taking Off Online was originally posted on the WebiMax SEO Blog   What do you think about when hearing of brands seeking online marketing help?  The Web has been ‘exploding’ for some time now.  Its popularity blindfolds me at times when conjuring images of clients.  I usually think about those with businesses well-footed in the online world.  But that’s not the case for many.  I read an article today about a company having issues stemming from bringing a traditional company online. It got me thinking about other situations.  Then I started thinking of some brick-and-mortar owners who may not see the need for online marketing at all because the online factor has never really been a topic of discussion for the owners.  We often don’t think about what is not immediately in front of us. IF storefront owners wanted to engage in some online marketing to connect with more consumers, they could consider: Mobile SEO I hear debates amongst many brands regarding the usefulness in creating or optimizing mobile sites.  What should you do?  It depends.  For instance, if a store front offers food and resides within a seasonal-vacation locale, optimizing for smart phone users could make a difference in seasonal revenue production. Ideally, creating more avenues to find your brand is great; but, not all owners have tons of money to invest, warranting an allocation of resources.  For storefront owners, the question to ask is, “Is my product or service something searched (particularly) via smart phones?”  People will search for places to eat and be entertained via smart phones.  Would they search for a third-party shipping company using their phone?  Perhaps, but it’s probably not as likely as the first scenario. Social Media I really like seeing brands use social media; there’s so much potential; however, doing a poor job with handles can introduce the opposite influence.  I’ve had brief discussions with a number of offline brands regarding social media.  A majority of them ‘have heard’ but don’t quite ‘get’ what social media can do for their business.  I understand.  I do online marketing; so, I know social media.  If I was a pizza shop owner, I would know food ingredients.  Offline brands thinking about social media should ask, “Do I have the discipline to address a social media account regularly, constantly striving to make solid connections with followers?”  If not, lay off the task for now.  Otherwise, consider seeking the service of someone who can address the need for you. Let’s use the pizza shop example.  Hmm?maybe you place an ad by the cash register.  “Follow, order, and keep in touch with us on Twitter! – Get a free pizza.”  Depending on the shop’s setup, you could have people tweeting orders rather than calling.  What’s the difference?  All of their followers see them ordering from you?might that appeal to the stomachs of others?  It just might. Vlogging Video blogging has been on my mind recently.  I think it has a lot of potential; it really bridges the personable gap a bit.  Sure, you can’t replicate the experience of engaging someone in person; yet, video blogs tell viewers a lot about the speakers.  Viewers can see body language, facial features, inflection and tone of voice, presenting more of a personality that you can’t always get via textual information. Many storefront owners are ‘people persons’ by nature or by business necessity.  A lot of SEOs will tell you to put content on a Web site to help with optimization.  That’s true.  Putting content online can also help with people optimization.  If you’re an owner thinking about starting a blog, ask yourself, “Do I feel passionate enough about what I do to share something with viewers (engaging my customers) on an ongoing basis?”  I say don’t worry so much about ‘keywords.’  Concern yourself with expressing your business and brand to the public.  And realize you don?t have to write.  We’re not all writers; yet, most business owners feel somewhat comfortable with speaking publicly.  Vlogging is not like getting up in front of a room of people; you can edit to your liking as much as possible before posting, just a thought? TweetRelated posts: Brand-Customize Social Media Use Tumblr Follows Facebook in Taking Inspiration from the Pinterest Design Good Social Media Usage Observations Anthony Pensabene WebiMax Internet Marketing Blog: SEO, PPC, SEM & SMO Thu, 26 Apr 2012 20:50:23 +0100 http://marketingdebat.dk/new-york-times-rd-group-launches-first-commercial-product-and-its-for-brands/ The New York Times R&D Lab has spent years building “concept cars” for the media world, but now it is introducing an ad product designed to leverage social media. Originally posted here: New York Times R&D Group Launches First Commercial Product (and It’s for Brands) admin Marketingdebat Thu, 26 Apr 2012 19:16:01 +0100 http://deepbluedenmark.wordpress.com/2012/04/26/memes-ny-social-trend-som-maske-har-marketingspotentiale/ thomasdeepblue Carat Deep Blue Thu, 26 Apr 2012 10:21:45 +0100 http://www.designchemical.com/blog/index.php/jquery-plugins/jquery-social-stream-plugin-now-includes-tumblr/ Starting version 1.2 our popular premium jQuery plugin, jQuery Social Stream, now includes the Tumblr network, bringing the total number of supported networks to 14 with 26 different feed options. The Tumblr feed includes specific styling and formatting for all tumblr content types – photo, video, regular, quote, audio, conversation & link, including an inline video player for video posts. Options for the tumblr feed include set thumbnail width, video player width as well as being able to control the feed item content. jQuery Social Stream can handle multiple, unlimited tumblr profiles in a single stream or create multiple streams per page. Streams can be displayed as a rotating feed widget or a jQuery isotope network wall. Tumblr version now available from codecanyon or view the live demo site Lee Design Chemical - jQuery, Wordpress, Tutorials & Plugins Thu, 26 Apr 2012 03:19:38 +0100 http://feedproxy.google.com/~r/DesignChemical/~3/H5pZl1FpcSs/ Starting version 1.2 our popular premium jQuery plugin, jQuery Social Stream, now includes the Tumblr network, bringing the total number of supported networks to 14 with 26 different feed options. The Tumblr feed includes specific styling and formatting for all tumblr content types – photo, video, regular, quote, audio, conversation & link, including an inline video player for video posts. Options for the tumblr feed include set thumbnail width, video player width as well as being able to control the feed item content. jQuery Social Stream can handle multiple, unlimited tumblr profiles in a single stream or create multiple streams per page. Streams can be displayed as a rotating feed widget or a jQuery isotope network wall. Tumblr version now available from codecanyon or view the live demo site Lee Design Chemical - jQuery, Wordpress, Tutorials & Plugins Thu, 26 Apr 2012 03:19:38 +0100 http://feedproxy.google.com/~r/WebimaxSEOBlog/~3/MRFEW0Qs3-Y/purposeful-engagement-social-media-pr-reputation-management TweetPurposeful Engagement, Social Media, PR, & Reputation Management was originally posted on the WebiMax SEO Blog We write across subjects on this blog – Jason has written a good amount on social media recently, and Anthony on public relations and relationship building just today. So when you look across subjects one central element that runs through is the importance of engagement. Or more specifically – purposeful engagement. Whether in forming professional relationships in person or through a digital medium, connecting with customers through social media, or reaching out to past customers, one of the ever-present goals is purposeful engagement. What is meant by this is that when marketers connect with audience members, they want it to be meaningful and impactful, inspiring them and moving them to action. Marketers need this communication to hold value for the audience members and not just be token promotion or commenting. We all know what each feels like in everyday conversations with friends, colleagues, and even traditional promotions that we are exposed to. But transitioning this to the digital landscape is a challenge. How do you meaningfully engage with 25k followers if you are a business on Twitter or with the 10k account holders who liked your business on Facebook? These are essential questions. One specific concept from PR theory that helps with the background of this strategy for purposeful engagement is the Two-Way Symmetrical vs. the Two-Way Asymmetrical Model of Public Relations from PR researcher James Grunig. Two-Way Asymmetrical Model In this model of public relations, marketers and PR professionals engage in two-way communication with the audiences. They send crafted messages, receive feedback, do research, but the goal is still persuasion rather that genuine communication and engagement. The slanted downward arrow represents the persuasive element in the figure for this model below. Two-Way Symmetrical Model In this model of public relations, PR professionals and marketers engage in dialogue with the audience and the goal is mutual understanding and purposeful communication where both parties receive benefit. Research is done here as well but rather than using it to determine how to persuade the audience, research is used to learn the direction to take the company’s genuine communication in order to better cater to audience needs and establish how to motivate them to authentic action. Notice the two straight lines. In Action Two-Way symmetric may seem a bit idealist or pie in the sky, but it really is not. It represents the optimal method of interaction that will win customers because they are heard and treated to communication that carries value rather than strict promotion. It represents the long-term rather than short-run mindset that businesses should be taking in relation to the interaction they have with their audience – and there has never been better time where more tools are available to put this sort of purposeful, genuine, two-way, symmetric engagement into action than now. With social media at marketers’ finger-tips, they need to utilize their resources in SEO companies and marketing firms that offer such strategic assistance to implement a meaningful campaign. Businesses need to make a concerted effort to research their audience and know what subject matter will be of value to them. Further, engage with that in mind and most importantly listen, take feedback, and address customer concerns and questions in the social space, making all efforts to connect with as many unhappy or concerned customers as possible. Reach out to me directly at rbuddenhagen@webimax.com and @ryanwbudd for more information regarding how your company can purposefully engage with their audience. TweetRelated posts: Where Is Web 2.0 and How Did It Impact Online Reputation Management? UK Case Illustrates Purposeful Use of Social Media, Catering to Contexts More Social Engagement Grows a Branding Garden Ryan Buddenhagen WebiMax Internet Marketing Blog: SEO, PPC, SEM & SMO Thu, 26 Apr 2012 00:32:44 +0100 http://www.sactownsocialmedia.com/uncategorized/daily-dot-editor-in-chief-part-ways/ The Daily Dot, an online news startup launched in August that bills itself as ?the hometown newspaper of the World Wide Web,” is no longer being edited by Owen Thomas, the publication confirmed in a blog post Wednesday. “It is a bittersweet parting,” writes Dot CEO Nicholas White. “Bitter, because he is leaving us. Sweet, because Owen has some awesome opportunities in front of him.” Thomas, the former executive editor of VentureBeat and managing editor of the now-defunct Valleywag, was dismissed as the publication struggles to gain traffic, advertisers and funding, one source tells us. A second source tell us traffic is relatively healthy — growing a steady eight to 12% month-over-month, and hitting 350,000 uniques in February. admin Sacramento Social Media Wed, 25 Apr 2012 21:43:27 +0100 http://www.sactownsocialmedia.com/uncategorized/5-things-you-didnt-know-about-mark-cuban-video/ Jesse Draper is creator and host of ?The Valley Girl Show? through which she?s become a spokesperson for startups and helped pioneer the way of new media content distribution. Formerly a Nickelodeon star, Draper is now CEO of Valley Girl? where she oversees the show and runs technology blog Lalawag.com. Internet and entertainment mogul Mark Cuban may be most well known for owning the Dallas Mavericks and his roles on Shark Tank, Entourage and Dancing with the Stars, but here are some things you may not know about him: 1. He hates Silicon Valley. 2. admin Sacramento Social Media Wed, 25 Apr 2012 21:34:20 +0100 http://www.sactownsocialmedia.com/uncategorized/stunning-3d-printed-guitars-will-blow-you-away-pics/ 1. Spider 3D Printed Guitar This intricate and beautifully crafted guitar is a 3D-printed design that is completely playable. Image via ODDClick here to view this gallery.We’ve seen some incredible 3D-printed designs on the market, but these printed Spider and Scarab electric guitars have officially blown us away. Olaf Diegel — a professor of mechatronics at Massey University?s School of Engineering & Advanced Technology in New Zealand — has developed a series of intricate and beautifully crafted 3D-printed guitar models that are completely playable. The prototypes are still in the works and can be completely customized admin Sacramento Social Media Wed, 25 Apr 2012 20:56:16 +0100 http://www.sactownsocialmedia.com/uncategorized/recycle-your-facebook-status-to-save-the-planet-says-honest-tea/ Love that Facebook status update from last Monday or summer and want to use it again? Honest Tea wants you to recycle your Facebook status — supposedly, to raise awareness of recycling everyday products. Organic tea and drink company Honest Tea has launched The Great Recycle — a call-to-action to recycle bottles. The campaign’s goal is to turn recycling into a new fad on social networks and in the real world. Online, Honest Tea is hoping to encourage Facebook’s 901 million users to recycle by reusing their status updates admin Sacramento Social Media Wed, 25 Apr 2012 19:48:55 +0100 http://www.torbenrick.eu/blog/social-media/some-companies-get-social-media-right/ Some companies get social media rightThere is no doubt there are plenty of companies that don?t get social media right. But as an example of a company/brand that most assuredly ?gets it? when it comes to social media, is KLM, Royal Dutch Airlines. KLM is more dedicated than many other companies to use social media and social technologies to add ... Torben Rick Wed, 25 Apr 2012 19:47:39 +0100 http://marketingdebat.dk/five-reasons-why-you-should-attend-ad-ages-social-engagementsocial-tv-conference/ What are you doing on May 9? Hopefully attending Ad Age's latest event, focused on how social can drive traffic and attention to your media product or brand. Read the original: Five Reasons Why You Should Attend Ad Age’s Social Engagement/Social TV Conference admin Marketingdebat Wed, 25 Apr 2012 19:13:02 +0100 http://feedproxy.google.com/~r/what2012/~3/1t4TdeBBHNw/ Så er der kræs for kendere: To af verdens største klubber slås om en plads i Champions League-finalen. Følg kampen LIVE her Continue reading → administrator WHAT!? Wed, 25 Apr 2012 18:59:48 +0100 http://feedproxy.google.com/~r/what2012/~3/kwPsxwsHRV4/ ... Continue reading → administrator WHAT!? Wed, 25 Apr 2012 15:15:31 +0100 http://blog.socialsemantic.eu/factbook-2012-er-pa-trapperne-sneak-peak/ Det er med stolthed, at vi her kan præsentere en lille “sneak peak” på nogle af de nye områder der er med i FACTBOOK 2012. Efter flere måneders arbejde med dataindsamling, databearbejdning og gennemskrivning af de begavede ord vi har … Læs resten → Relaterede indlæg (automatisk genereret):FACTBOOK 2012 komplementeres af en CASEBOOK 2012 ? vil I være med? Få FACTBOOK 2012 præsenteret for dig Flere KRUMMER I FACTBOOK 2012 Martin Launey SocialSemantic Wed, 25 Apr 2012 14:22:21 +0100 http://www.version2.dk/artikel/dansk-hitachi-boss-derfor-blev-ny-storage-loesning-6-maaneder-forsinket-45062?utm_medium=feed&utm_source=version2.dk&utm_campaign=it_nyheder Interview: Den danske Hitachi-topchef Niels Svenningsen fortæller her om forsinkelsen af selskabets nye storage-løsning og planerne for det danske marked. Mikkel Meister Version2 - it for professionelle Wed, 25 Apr 2012 13:47:00 +0100 http://www.version2.dk/artikel/hitachi-lancerer-unified-storage-styr-alt-fra-det-samme-vindue-45056?utm_medium=feed&utm_source=version2.dk&utm_campaign=it_nyheder Central administration og konsolidering af flere forskellige typer storage-data på både SAN og NAS er blandt nyhederne i Hitachi Data Systems nye storage-løsning til mellemstore virksomheder. Mikkel Meister Version2 - it for professionelle Wed, 25 Apr 2012 13:09:00 +0100 http://blog.socialsemantic.eu/mange-spaendende-udgivelser-pa-vej/ Som noget nyt har vi i år arbejdet med en ?rolling launch-strategi?. Sidste år blev FACTBOOK 2011 downloadet 5000+ gange, men havde en forholdsvis kort nyhedsperiode. Den nye udgivelsesstrategi har til formål at forlænge nyhedsværdien, så der kommer endnu mere … Læs resten → Relaterede indlæg (automatisk genereret):Giv case og få Casebook 2012 Martin Launey SocialSemantic Wed, 25 Apr 2012 12:14:00 +0100 http://blog.socialsemantic.eu/crowdsourcing-gjorde-mig-engageret/ Første gang jeg stiftede bekendtskab med SocialSemantic var i efteråret 2011. I forbindelse med mit bachelor-projekt søgte jeg efter informationer om detailbranchens brug af sociale medier, og med SocialSemantics forestående konference om netop det emne var min interesse vakt. I … Læs resten → ingen relaterede indlæg. Christine Tindahl SocialSemantic Wed, 25 Apr 2012 11:46:05 +0100 http://blog.socialsemantic.eu/fa-factbook-2012-praesenteret-for-dig/ I forbindelse med udgivelsen FACTBOOK 2012 er SocialSemantic allerede blevet booket til flere spændende arrangementer, og vi glæder os! Derudover bliver resultaterne fra FACTBOOK’en også præsenteret ved alle mulige andre events og arrangementer. Vi forsøger at samle alle arrangementerne her … Læs resten → Relaterede indlæg (automatisk genereret):Kick-off FACTBOOK 2012 – for rådgivningsvirksomhederne FACTBOOK 2012 komplementeres af en CASEBOOK 2012 ? vil I være med? Dansk Erhverv indtræder i SocialSemantic.eu projektsamarbejde ? FACTBOOK 2012 Martin Launey SocialSemantic Wed, 25 Apr 2012 11:28:41 +0100