De seneste posts fra danske RSS feeds og weblogs på Overskrift.dk om tag'et twitter http://www.overskrift.dk Fri, 25 May 2012 23:01:16 +0100 FeedCreator 1.7.2 http://www.overskrift.dk/images/overskrift.gif http://www.overskrift.dk Overskrift.dk http://blogs.law.harvard.edu/tech/rss 60 http://feedproxy.google.com/~r/WebimaxSEOBlog/~3/V8_fxT8SHyA/the-power-in-leveraging-your-brand-and-the-additional-revenue-that-licensing-them-can-bring TweetLeveraging Your Brand & the Additional Revenue That Licensing Them Can Bring was originally posted on the WebiMax SEO Blog When brands are built up effectively over time and used purposefully, they can have a tremendous impact on the company and deliver considerable financial gain, supplementing the primary revenue generation from the sale of their actual products. Ford, one of the biggest and most recognizable name brands in the country and world, is a shining example of this. The Ford brand is worth billions and the company is a leader in the process of licensing out the various elements of the brand. Their activity provides lessons for other companies both large and small in how they can leverage the equity they have built in their brand for financial gain and valuable exposure. Yes, Ford is enormous and many companies do not have the same name recognition (and everything that goes with it) or find themselves in such a position as Ford does. They built up to their current position over time, creating slogans such as “Built Ford Tough” and establishing the “tough, long-lasting, strong” identity that they have been promoting for years. With that said, other companies can strategically build their name in the same way to represent something, an idea, a feeling, an emotion – marketing, advertising, and branding 101. Branding Empire According to a recent Forbes article, the company has 400 licenses at present and has granted roughly 18,000 product approvals during the past year, which is a sizeable increase from 3,000 from two years prior. 45 million pieces of merchandise that had the Ford brand were sold last year totaling $1.5 billion. This is a lot of money to say the least from an additional revenue stream. What types of products does the brand show up in? Well the “Built Ford Tough” slogan was licensed to Forever 21, a young women’s clothing store for one, another is ford-branded Tervis Tumblers for Bed, Bath, & Beyond. But the big winners are those that replicate the products, the cars themselves. This is exemplified in licensing the sounds and look of the vehicles for video-games, like the 2013 Ford Focus ST for the Forza 4 game. Similarly, they have been traditionally doing this with toy versions of the cars and trucks, most popular being the remote-controlled vehicles. This makes a connection to the actual products they sell. Jim Farley, Ford’s global CMO, describes how interest from various “licensees” to use a company’s brand is one of the best ways to understand and measure the value and health of the brand. Takeaway – Building the Brand The lesson here is the value in investing in building the brand – making it a priority. For smaller companies this starts with beginning with creating a core message and making sure in all communications, the company details the name, what they do, and the core message/slogan/why they are different. From there, local companies can solidify themselves as the place for a certain product or the place to support a local area business. Companies can lean on reputable marketing agencies and SEO companies in order strategically build the message between social platforms and have it stick with customers, the hardest part. Social media is perfect for this and several platforms can be leveraged alongside each other to support the campaign. Reach out to us via our contact page for more information on how this can be done on both the small and large scale. TweetRelated posts: Another Unique ? and Highly Successful ? Way to Promote Products with Social Media Are the Dog Days of Brand Leveraging Over for the Subscription Model? Facebook Cranking In Revenue from Credits Business Ryan Buddenhagen WebiMax Internet Marketing Blog: SEO, PPC, SEM & SMO Fri, 25 May 2012 19:59:46 +0100 http://twitter.com/echristensen42/status/206055750357893120 RT @Olivier_lacroix: Which Social Sharing Buttons Are Right For Your Website? [INFOGRAPHIC] #twitter http://t.co/rZra23Yn Twitter / echristensen42 Fri, 25 May 2012 18:14:53 +0100 http://thefirstwordinthedictionary.tumblr.com/post/23732972072 -- Ingen beskrivelse -- entrer, perdant - nous allons impala conduite Fri, 25 May 2012 16:06:14 +0100 http://twitter.com/ennynskou/status/206020102779445248 #twitter #worldwide #trends #WeMissTVD #number1 #TVD #thevampirediaries WE LOVE TVD!!! http://t.co/hHFf6xiT Twitter / ennynskou Fri, 25 May 2012 15:53:14 +0100 http://blogs.jp.dk/frontalt/2012/05/25/glem-facebook/ Jeg véd ikke med jer, men jeg skal sgu ned og have Kongeloven. Mens andre ævler løs i Barbieland, liker og samler venner på Facebook, denne monstrøse gruppeeksamen, føler jeg ? muligvis antændt af den pludselige sommervarme ? et indre krav om at vende tilbage til rødderne, og Kongeloven forekommer mig at være et godt sted at begynde, idet den lov ligesom satte en enevældig standard og ifølge Weekendavisens anmelder er et sjældent eksempel på smukt boghåndværk ? og så endda udgivet af Danmarks grimmeste forlag ? Jurist- og Økonomforbundets Forlag. Kongeloven af 1655 kan godt downloades fra internettet, men for sølle 200 kr. kan man blive fri for at printe kloden bar for træer, og i stedet sætte sig under et gammelt æbletræ med den indbundne udgave og læse Peder Schumachers (Griffenfelds) mesterværk, skrevet til og for Frederik 3., Europas første og eneste absolutte forfatning. Det er mindre, end hvad en kop kaffe og et haglgevær koster inde i Torvehallerne i København ? for slet ikke at tale om, hvor meget tid man kan spilde på internettet, især når solen skinner og livet skifter til lårkort. Hvis jeg skulle vælge mellem enevælde og Facebook, ville jeg til enhver tid vælge det første, uanset hvem kongen var, og selv hvis Bubber var kronprins. I virkeligheden optræder Bubber i den Blå Bog, og det må vi så leve med. Det går nok lige. Værre er al denne snak om, at sociale og virtuelle medier kan vælte regimer ? ligesom i Mellemøsten. D?herrer og damer: Hvis der er noget, Facebook IKKE kan, er det at vælte regimer. Som den engelske forfatter Simon Kuper skrev i en klumme i Financial Times for et par måneder siden, er Twitter, MySpace og andre sociale medier netop bærere af staus quo og akkurat ikke revolution. Vel ændrer de sociale medier folks vaner og gør uselvstændige og følgeagtige mennesker endnu mere uselvstændige og følgagtige, og vel kan medierne indbringe opfinderne, ejerne og måske endda aktionærerne milliarder af dollars, men så længe unge menneske lever foran skærmen og nøjes med at se deres venner virtuelt, ja, så forbliver de foran skærmen, og så sker der faktisk lige præcis nul og niks i de samfund, de lever i. Computere er ikke oppositionelle, men vanedannende. Tag f.eks. Kina. Et konservativt estimat siger, at der findes 300 mio. mikrobloggere i Kina. Disse bloggere er formentlig garanten for, at Kina ikke bliver reformeret foreløbig. Så længe de unge blogger, forbliver alt ved det gamle. Hvor var de 300 mio. kinesere for et år siden, da regimet frygtede dem på grund af det såkaldte arabiske forår? Tja, de sad inde på deres små værelser og bloggede. Til ingen verdens nytte. Med andre ord: Når de unge foretrækker at leve i et Barbieland, får de enevælde. Først når de går ud på gaden, har de en chance for forandring. Derfor til alle jer derude: Stop. Sluk. Gå udenfor. Glem Facebook. P.S. Hvis du absolut skal læse mere i dag, så læs Rubén Palmas glimrende blog om forskellen på belastede og belastende områder her: Kongeloven. Thomæsons håndskrift, udg. af Ditlev Tamm og Jesper Düring Jørgensen, Jurist- Økonomforbundets Forlag, 250 sider, 200 kr. Mikael Jalving Frontalt Fri, 25 May 2012 15:16:43 +0100 http://twitter.com/karmel80/status/205985149270241280 .@ottocrat seems like there is a market for explaining #twitter to parents. CC @jonworth @kendalstick Twitter / karmel80 Fri, 25 May 2012 13:34:21 +0100 http://sfmedier.dk/sortefarupdate-kidd-svarer-tilbage-indenfor-24-timer-fristen/ Så har Kidd svaret tilbage på CAS’s request fra igår. CAS havde givet Kidd 24 timer til at forklare sig, efter at Kidd tilsyneladende havde svinet ham til, i en facebook kommentar (læs Kidds udtalelse og CAS’s statement her). I dag skrev Kidd så følgende på twitter: “#1 jeg skulle udtale mig i forhold til CAS! [...] SorteFårMedier Sorte Får Medier Fri, 25 May 2012 12:38:02 +0100 http://twitter.com/MYMadsen/status/205947456951816192 Læser CBS opgave om Lady Gaga #brandcommunities #Twitter Twitter / MYMadsen Fri, 25 May 2012 11:04:34 +0100 http://twitter.com/andersfbjensen/status/205888996654583809 RT @BloombergMrkts: RT @bloombergtv: Do you follow @GoldmanSachs? The bank made its #Twitter debut earlier today http://t.co/cJCsPTZx $GS Twitter / andersfbjensen Fri, 25 May 2012 07:12:16 +0100 http://twitter.com/skakk4/status/205850759726776321 RT @lilachbullock: Why should you use Social Oomph? #socialoomph #Twitter http://t.co/gSQpGGor Please retweet Twitter / skakk4 Fri, 25 May 2012 04:40:20 +0100 http://twitter.com/MinikNielsen/status/205787401082249216 @mus_mc92 du kan følge @lauraveirs her på #twitter ^^ Twitter / MinikNielsen Fri, 25 May 2012 00:28:34 +0100 http://twitter.com/MissRasmus/status/205728843884007424 Why is #Twitter acting like a bitch with PMS?! Twitter / MissRasmus Thu, 24 May 2012 20:35:53 +0100 http://twitter.com/MariannKnudsen/status/205726982045052928 #Twitter I am back ;) Did you miss me? LOL Twitter / MariannKnudsen Thu, 24 May 2012 20:28:29 +0100 http://twitter.com/jacobchr/status/205726609720885248 RT @hannalar: "Svårt att överleva hashtagdöden" http://t.co/Wy9TfbS4 #svt #twitter Twitter / jacobchr Thu, 24 May 2012 20:27:00 +0100 http://twitter.com/holmmich/status/205697389741355008 RT @earcario: Top #Twitter Abbreviations You Need to Know http://t.co/C0VTWSKN via @zite | learned a few new ones here! Twitter / holmmich Thu, 24 May 2012 18:30:54 +0100 http://feedproxy.google.com/~r/netsans/~3/U5Q3ysvF2ZQ/ I haven?t had the time to take a closer look at it until now, but Twitter Bootstrap looks really promising. I think I am going to try it out in a couple of upcoming projects.Anyway, here?s the link: Twitter BootstrapAlso, I happened to stumble upon an icon font, based on the icons from Twitter Bootstrap. Apparently, this font should be compatible with the upcoming Twitter Bootstrap 2.0. Font Awesome.What is your experience with Bootstrap? Morten Brunbjerg Bech Netsans Thu, 24 May 2012 15:55:07 +0100 http://twitter.com/karmel80/status/205655555736485888 RT @BBCWorld: Recipe for success - how chefs and other small business entrepreneurs use #Twitter to cook up sales http://t.co/zuXqcwN8 Twitter / karmel80 Thu, 24 May 2012 15:44:40 +0100 http://twitter.com/dortemm/status/205645996087193600 RT @ThinkInNewAreas: #Facebook, #Twitter, other social media are #brain candy, study says http://t.co/iCsSoIay Twitter / dortemm Thu, 24 May 2012 15:06:40 +0100 http://twitter.com/dortemm/status/205645996087193600 RT @ThinkInNewAreas: #Facebook, #Twitter, other social media are #brain candy, study says http://t.co/iCsSoIay Twitter / dortemm Thu, 24 May 2012 15:06:40 +0100 http://twitter.com/mathiaspoulsen/status/205640618599395329 '@Capy_Nathan communicating with communities on #Reddit, #Neogaf & #Twitter etc probably the most important part of PR #nordicgame Twitter / mathiaspoulsen Thu, 24 May 2012 14:45:18 +0100 http://twitter.com/MinikNielsen/status/205626067447320576 @C_Roxing IS ON #TWITTER ! :O OH MY GOD ^^ Twitter / MinikNielsen Thu, 24 May 2012 13:47:29 +0100 http://twitter.com/kwesth/status/205584831302742016 RT @snurb_dot_info: Hmmm, this looks like a very interesting tool for #Twitter researchers: http://t.co/swrv4WOJ #socmed #bigdata Twitter / kwesth Thu, 24 May 2012 11:03:38 +0100 http://twitter.com/echristensen42/status/205568838203490304 Finding that my workday conversations have evolved from responding to Emails to #Chatter posts and #Twitter and #Linkedin conversations Twitter / echristensen42 Thu, 24 May 2012 10:00:04 +0100 http://ronnierocket.com/2012/05/24/martin-gore-recording-the-new-depeche-mode-album-in-new-york-city/ And he also found time to play with the Google Moog Doodle! RONNIEROCKET.COM RONNIEROCKET.COM Thu, 24 May 2012 09:10:29 +0100 http://ronnierocket.com/2012/05/24/martin-gore-recording-the-new-depeche-mode-album-in-new-york-city/ And he also found time to play with the Google Moog Doodle! RONNIEROCKET.COM RONNIEROCKET.COM Thu, 24 May 2012 09:10:29 +0100