Overskrift.dk - Danmarks Social Media Monitoring tjeneste
Best Use of Social Media: The Winners of Bees Awards 
TweetThe Bees Awards – one of its kind international social media marketing award, is held for the third time this year. And what a great year! On the 1st edition, 23 countries participated. On the 2nd edition, 33 countries. This time, no less than 40 countries joined the competition. The list of campaign entries has been as impressive as for the past awards, with big international brands su
fra Mindjumpers (Weblogs) (tags: Best Practise Cases Facebook Marketing & Communication Mindjumpers News Bees Awards Best use of social media Social media best practices Winners )
Case: The Swedish Army Makes You Think outside The Box ? from within The Box!
TweetRecruiting soldiers to the army can be a mission impossible in a time where personal comfort is treasured and creation of identity happens online. At least, this was the starting point for the agency DDB?s target group understanding when the Swedish Army released their new recruitment plan: engagement on partly the technological terms of the target group as well as the physical reality of the
fra Mindjumpers (Weblogs) (tags: Best Practise Cases Marketing & Communication case Digital Natives Engagement Happening Recruiting Social Media Swedish Army Target group )
Should Brands Give Up on QR Codes?
TweetWhen the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. The black and white squares quickly became ubiquitous. However, today people don’t seem to notice the codes anymore, and the QR interest and excitement seem to be fading away.
fra Mindjumpers (Weblogs) (tags: Best Practise Cases Marketing & Communication Apps creating value Emart Ferrocarrils de la Generalitat de Catalunya QR codes Random House SunnySale )
How Honda Reverses Brand Communication on Pinterest
TweetPresently the third largest social network, Pinterest has become a channel that brands are eager to conquer. Earlier this year, we looked at how some brands successfully reach out to the Pinterest users through slim-to-none promotional content on brand pin boards. In contrast, the car manufacturer Honda has rolled out a straightforward promotional initiative on Pinterest this month. Pintermis
fra Mindjumpers (Weblogs) (tags: Best Practise Cases Pinterest campaign Engagement Honda Reward Social Media Social Network Top pinners )
How Volkswagen Creates Visual Engagement
TweetWe have previously discussed the importance of visual storytelling in social media here on the blog. Volkwagen?s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. Volkswagen has uploaded a photo album with a series of 200 images of their Amarok car in their Facebook Photo Gallery. When pressing the righ
fra Mindjumpers (Weblogs) (tags: Best Practise Cases Facebook Marketing & Communication Social Media Best Practice Case Study user engagement Visual engagement visual sharing visualization Volkswagen )
How to Create Engagement Through Facebook Timeline
Tweet The new Timeline design rolled out earlier than expected for many brand pages. In our previous blog posts we have gone through the functionalities. This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. The value of visual content Posting relevant content is becoming increasingly more important as you no longer have the option of direct
fra Mindjumpers (Weblogs) (tags: Best Practise Cases Facebook Marketing & Communication Social Media best practice case community engagement Facebook milestones Facebook Timeline Fanta sharing of content user engagement )
Anthon Berg Celebrates the Generosity With The New Campaign
TweetRecently, Danish chocolate brand Anthon Berg carried out an interesting campaign and integrated it very well with social media. The campaign fits extremely well with the brand, which began in the 18th century in Denmark when Anthon Berg noticed a growing demand for chocolate and opened a store. Customers would wait in long lines to be able to get some of the delicious creations. In order to k
fra Mindjumpers (Weblogs) (tags: Best Practise Cases Facebook Social Media Anthon Berg fan involvement integration of online and offline media Social Media Campaign viral effct )
How Lowe?s Integrated Pinterest to Their Facebook Page
TweetLast week on our blog we wrote about how a lot of brands are looking at Pinterest as the next potential platform to set up their presence on. Recently, we discovered that Lowe?s Home Improvement has started using it in a very unique way. In the following post, I will write about how Lowe Home Improvement integrated their Pinterest account with their Facebook page to increase fan engagement.
fra Mindjumpers (Weblogs) (tags: Best Practise Cases Facebook Engagement Pinterest )
Private Practise i cross-over med Greys Hvide Verden
Glæd dig til resten af Greys Hvide Verden sæson 8, hvor vi bl.a. kan opleve et cross-over med Private Practise. Amelia står over for en udfordrende nero-sag og er nødt til at hente hjælp hos den anerkendte nerospecialist, Derek Shepherd, der jo er Amelias bror. Hun tager til Seattle – vist nok med et par [...]
fra pigetv.dk » Pigetv ? film, serier, reality (Weblogs) (tags: Ikke kategoriseret Derek Shepherd Greys Hvide Verden Sæson 8 McDreamy Private Practise )
How American Express Used Twitter For Coupon Less Savings
TweetIn the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. American Express has joined the league. The brand is offering its card members a great reason to tweet about promotional offers. On March 6, 2012, the company launched a “Tweet your way to savings” program, where members were e
fra Mindjumpers (Weblogs) (tags: Best Practise Cases Social Media american express social media for commerce Twitter )
How Brands Use Pinterest
TweetPinterest, the social bookmarking tool for images and videos launched in 2010, has become a new favorite platform for many of us – myself included. No doubt, the popularity of the network has exploded. Back in December, Pinterst counted over 7 million unique users, compared to 1.6 million in September. And since the beginning of 2012, daily users has increased by more than 145 %. More a
fra Mindjumpers (Weblogs) (tags: Best Practise Cases Infographic Marketing & Communication Social Media Tips Brands on Pinterest Pinterest )
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