{"id":3789,"date":"2015-12-16T14:46:48","date_gmt":"2015-12-16T13:46:48","guid":{"rendered":"http:\/\/blog.overskrift.dk\/?p=3789"},"modified":"2017-04-18T14:40:12","modified_gmt":"2017-04-18T12:40:12","slug":"2015-paa-twitter-og-instagram","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2015\/12\/16\/2015-paa-twitter-og-instagram\/","title":{"rendered":"2015 p\u00e5 Twitter og Instagram"},"content":{"rendered":"<p><strong>Det var i 2015 vi talte om flygtninge, terror, afholdt folketingsvalg og afstemning om EU retsforbeholdet.\u00a0Ligesom sidste \u00e5r samler Overskrift op p\u00e5 n\u00f8gletallene fra de digitale medier.<\/strong><\/p>\n<h2>Twitter<\/h2>\n<p>Det findes nu\u00a0300.000, dette betyder at antallet af danske twitter-konti er steget med 15% i 2015, hvor Overskrift i 2014 kunne m\u00e5le en stigning p\u00e5 30%. Godt en tredjedel\u00a0af disse twitter-brugere har skrevet et eller flere tweets i l\u00f8bet af \u00e5ret\u00a0&#8211; \u00a0i alt ca. 21\u00a0millioner\u00a0tweets (incl retweets) er det blevet til. En nedgang i aktivitet i forhold 2014, hvor ca. 27 millioner tweets blev sendt afsted fra danske telefoner og tastaturer.<\/p>\n<p>Aktiviteten hen over \u00e5ret ser derfor s\u00e5ledes ud:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3794 aligncenter\" src=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/Tweets-pr-dag-2015.jpg\" alt=\"Tweets pr dag 2015\" width=\"687\" height=\"373\" \/><\/p>\n<p>Man kunne fristes til at tro at den sidste &#8220;spike&#8221; i midten af november skyldtes EU-valget, men aktiviteten omkring terrrorangrebene i Paris, fyldte faktisk mere i danskernes Twitter-bevidsthed p\u00e5 det tidspunkt. \u00c5rets mest retweetede kommer fra K\u00f8benhavns Politi i forbindelse med skyderierne i februar:<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"da\">\n<p dir=\"ltr\" lang=\"da\">Krudtt\u00f8nden: Fotoefterlysning! Hvem er denne mand? Ring 114. RT gerne. Tak. <a href=\"https:\/\/twitter.com\/hashtag\/politidk?src=hash\">#politidk<\/a> <a href=\"http:\/\/t.co\/q4AS9A8eRR\">http:\/\/t.co\/q4AS9A8eRR<\/a> <a href=\"http:\/\/t.co\/I0hspYBwc5\">pic.twitter.com\/I0hspYBwc5<\/a><\/p>\n<p>\u2014 K\u00f8benhavns Politi (@KobenhavnPoliti) <a href=\"https:\/\/twitter.com\/KobenhavnPoliti\/status\/566674763981283329\">14. februar 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>P\u00e5 2. pladsen ligger Simon Kvamm&#8217;s tweet fra folketingsvalget:<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"da\">\n<p dir=\"ltr\" lang=\"da\">Til mine venner og sl\u00e6gtninge p\u00e5 F\u00e6r\u00f8erne: Hvis I s\u00f8rger for en R\u00f8d Regering spiller De Eneste To gratis i Thorshavn til efter\u00e5ret! <a href=\"https:\/\/twitter.com\/hashtag\/tv2valg?src=hash\">#tv2valg<\/a><\/p>\n<p>\u2014 Simon Kvamm (@SimonKvamm) <a href=\"https:\/\/twitter.com\/SimonKvamm\/status\/611601380365737985\">18. juni 2015<\/a><\/p><\/blockquote>\n<p>Som s\u00e6dvanligt\u00a0bliver der talt mest politik p\u00e5 Twitter, hvis vi skal d\u00f8mme ud fra brugen af hashtags. Igen i \u00e5r ligger antallet af #dkpol-tweets LANGT over efterf\u00f8lgerne:<\/p>\n<ol>\n<li>#dkpol (780.500)<\/li>\n<li>#FV15 (168.000)<\/li>\n<li>#dksport (106.000)<\/li>\n<li>#sldk (98.700)<\/li>\n<li>#dkmedier (91.600)<\/li>\n<li>#tv2valg (72.200)<\/li>\n<li>#fodbold (68.600)<\/li>\n<li>#gameinsight (68.000)<\/li>\n<li>#dkbiz (64.000)<\/li>\n<li>#MTVStars (58.200)<\/li>\n<\/ol>\n<p>Der er et par autotweets repr\u00e6senteret p\u00e5 listen &#8211; f.eks. udgiver <a href=\"https:\/\/twitter.com\/Sportenkortdk\">@SportenKortDK<\/a> ca. 100 #dksport-tweets i d\u00f8gnet, og #gameinsight kan f\u00f8res tilbage til gamere, der deler deres score fra yndlings spillet p\u00e5 Twitter. #MTVStars stammer fra MTV&#8217;s Twitter-afstemning af samme navn &#8211; til trods for at afstemningen er afsluttet, dukker der stadig tweets op til bunken, der efterh\u00e5nden er <a href=\"http:\/\/www.mtv.co.uk\/stars-2015\">akkumuleret til mere end 1 milliard tweets<\/a>. Andre placeringer der er v\u00e6rd at l\u00e6gge m\u00e6rke til:<\/p>\n<p>16. #dkgreen (45.600)<br \/>\n18. #Syria (38.100)<br \/>\n27. #skolechat (31.812)<br \/>\n35. #cphshooting (28.030)<br \/>\n49. #xfactordk (20.167)<br \/>\n58. #drgrandprix (17.935)<br \/>\n98. #flygtninge (10.927)<\/p>\n<h2>Instagram<\/h2>\n<p>\u00c5rsagen til nedgangen i Twitter-aktiviteten skal m\u00e5ske findes i Instagram&#8217;s fremgang. Det sidste \u00e5r er Overskrift for alvor begyndt at indeksere indhold fra Instagram\u00a0og\u00a0vi f\u00f8lger pt. godt 270.000 verificerede dansk-relaterede Instagram konti. Af disse har godt 228.000 leveret et eller flere billeder i 2015 &#8211; ialt ca. 12 millioner fotos\u00a0er det blevet til.<\/p>\n<p>Ser vi p\u00e5 hvor aktive hver enkelt konto er, illustrerer nedenst\u00e5ende graf\u00a0hvor mange\u00a0billeder brugerne af Instagram typisk poster p\u00e5 deres profil. Ganske f\u00e5 brugere\u00a0har postet op imod 10.000 fotos,\u00a0de mest aktive\u00a050.000 brugerne har delt mere end 100 billeder.<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3804 aligncenter\" src=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/ig-shares-700x403.jpg\" alt=\"Instagram delinger\" width=\"700\" height=\"403\" srcset=\"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/ig-shares-700x403.jpg 700w, https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/ig-shares-768x442.jpg 768w, https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/ig-shares.jpg 826w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Ser vi istedet p\u00e5 antallet af followers pr. konto, er kurven ikke s\u00e5 anderledes, bortset fra at vi &#8220;kun&#8221; finder brugere med mere end 1 million f\u00f8lgere i top 5.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3813\" src=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/Screenshot_16_12_15_14_23-700x554.jpg\" alt=\"Instagram antal followers\" width=\"700\" height=\"554\" srcset=\"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/Screenshot_16_12_15_14_23-700x554.jpg 700w, https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/Screenshot_16_12_15_14_23-768x608.jpg 768w, https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/Screenshot_16_12_15_14_23.jpg 1249w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>I udgangspunktet anvender brugerne en del flere hashtags per Instagram billede, end\u00a0man typisk vil g\u00f8re pr. tweet. Der er skrevet mere en 60 millioner hashtags af danske\u00a0Instagrammere i 2015.<\/p>\n<p>Top-10 listen af Instagram hashtags for 2015\u00a0ser s\u00e5ledes ud:<\/p>\n<ol>\n<li>#love<\/li>\n<li>#denmark<\/li>\n<li>#copenhagen<\/li>\n<li>#summer<\/li>\n<li>#happy<\/li>\n<li>#k\u00f8benhavn<\/li>\n<li>#danmark<\/li>\n<li>#hygge<\/li>\n<li>#fitness<\/li>\n<li>#beautiful<\/li>\n<\/ol>\n<p>Det var ogs\u00e5 i 2015 at Overskrift supplerede <a href=\"http:\/\/www.overskrift.dk\/ranking\">Twitter top listen<\/a> med <a href=\"http:\/\/www.overskrift.dk\/ranking\/instagram\">Instagram top-listen<\/a>,\u00a0som du kan bruge til at finde ud af hvem de mest fulgte danskere p\u00e5 Instagram er, og\u00a0hvor du selv rangerer p\u00e5 listen.<\/p>\n<p>Her imod slutningen af 2015,\u00a0har Google udgivet deres <a href=\"https:\/\/www.google.dk\/trends\/topcharts#vm=cat&amp;geo=DK&amp;date=2015&amp;cid\">Year in Search<\/a>, der fort\u00e6ller lidt mere om hvad danskerne (og resten af verden) har s\u00f8gt p\u00e5.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3807\" src=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/Google_Trends_-_All_Categories_Top_Charts-700x480.jpg\" alt=\"Google_Trends_-_All_Categories_Top_Charts\" width=\"700\" height=\"480\" srcset=\"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/Google_Trends_-_All_Categories_Top_Charts-700x480.jpg 700w, https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/Google_Trends_-_All_Categories_Top_Charts-768x526.jpg 768w, https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/Google_Trends_-_All_Categories_Top_Charts.jpg 973w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Skulle du have lyst til at dykke dybere ned i brugen af sociale medier, har Kulturstyrelsen udgivet rapporten <a href=\"http:\/\/www.kulturstyrelsen.dk\/mediernes-udvikling-2015\/specialrapporter\/sociale-medier\/\">Sociale Medier &#8211; Brug, interesseomr\u00e5der og debatlyst<\/a>.<\/p>\n<p>Overskrift f\u00f8lger desuden danske blogs, Facebook, Trustpilot, nyhedsmedier og diskussionsfora. Vil du selv dykke ned i\u00a0omtalen af din egen virksomhed, dit\u00a0brand\u00a0eller dine konkurrenter, og vil du v\u00e6re sikker p\u00e5, at du ved hvorn\u00e5r omtalen\u00a0stiger s\u00e5 <a href=\"http:\/\/www.overskrift.dk\/overblik\">pr\u00f8v selv Overskrift&#8217;s Overblik gratis<\/a> og uforpligtende i 14 dage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det var i 2015 vi talte om flygtninge, terror, afholdt folketingsvalg og afstemning om EU retsforbeholdet.\u00a0Ligesom sidste \u00e5r samler Overskrift op p\u00e5 n\u00f8gletallene fra de digitale medier. Twitter Det findes nu\u00a0300.000, dette betyder at antallet af danske twitter-konti er steget med 15% i 2015, hvor Overskrift&hellip;<\/p>\n","protected":false},"author":5,"featured_media":3809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[298],"tags":[243,237,317,263],"class_list":["post-3789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noegletal","tag-instagram","tag-sociale-medier","tag-statistik","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2015 p\u00e5 Twitter og Instagram - Overskrift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overskrift.dk\/blog\/2015\/12\/16\/2015-paa-twitter-og-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2015 p\u00e5 Twitter og Instagram - Overskrift\" \/>\n<meta property=\"og:description\" content=\"Det var i 2015 vi talte om flygtninge, terror, afholdt folketingsvalg og afstemning om EU retsforbeholdet.\u00a0Ligesom sidste \u00e5r samler Overskrift op p\u00e5 n\u00f8gletallene fra de digitale medier. 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